Ford Inside News banner

101 - 112 of 112 Posts

·
Mercury C557
Joined
·
22,734 Posts
Discussion Starter #102
via mgescuro at GMI

Cadillac's Tesla Challenger Is Not For 'Tree-Huggers' - The Huffington Post
Alexander C. Kaufman
Posted & Updated: 06/23/2014


Cadillac's answer to Tesla's revolutionary electric car is not for tree-huggers.

In a profile published Monday in AdAge, Cadillac’s marketing chief Uwe Ellinghaus said the brand is positioning its new ELR plug-in electric hybrid as a luxury product that won't eat away at sales of the gas-guzzlers sold by Cadillac’s parent company, General Motors.

“Tesla teaches us a message: If you offer cars with an electric drive-train that have superb driving characteristics and a beautiful [interior], they find customers,” he said. “What doesn’t work is to position a car for people who are tree-huggers and green-wash an entire brand.”

To Ellinghaus, successful electric cars are status symbols for the wealthy, not climate change solutions for environmentalists.

“These are not cars for tree-huggers,” Ellinghaus said of Cadillac's ELR in April, “as tree-huggers do not buy new luxury cars.”...

...So far, sales of the ELR are paltry -– the 52 cars sold last month brought the total to 293 so far this year. According to InsideEVs, which tracks monthly electric car sales, Tesla sold 1,000 cars last month.

Tree-hugger or not, neither car is really affordable for your average middle-class family. The Cadillac ELR starts at $75,000 and the Tesla Model S starts at around $71,000...

More... + further Links in article @ site

- - - - - - - - - - - - - - - - - - - - - -

2b2-commentary = :shakes head:
 

·
Registered
Joined
·
997 Posts
Cadillac should unload these things to rental car companies at a loss of course in order to reduce inventory. Might be a somewhat good move to get people to drive them anyway so the vehicles don't rot on the dealers lots. There's always overstock.com.........
 

·
Registered
Joined
·
1,710 Posts
Cadillac should unload these things to rental car companies at a loss of course in order to reduce inventory. Might be a somewhat good move to get people to drive them anyway so the vehicles don't rot on the dealers lots. There's always overstock.com.........
Cadillac never intended to build these in droves. Everyone is missing the point here. This is not a volume product, Cadillac loaded it to the hilt. The interior is 100% semi aniline leather and in some places 100% aniline. Those that get it will buy one.
Due to brand positioning its unlikely Cadillac will lower pricing. They will let it sell slowly, they knew from the start it was going to be that way and they were taking risk.
 

·
Registered
Joined
·
500 Posts
Cadillac never intended to build these in droves. Everyone is missing the point here. This is not a volume product, Cadillac loaded it to the hilt. The interior is 100% semi aniline leather and in some places 100% aniline. Those that get it will buy one.
Due to brand positioning its unlikely Cadillac will lower pricing. They will let it sell slowly, they knew from the start it was going to be that way and they were taking risk.
Yet, GM built them in droves!? Currently 2 1/2 years worth on inventory on the ground, and the kicker is it appears many of the people that are buying them are special-ordering because GM's still posting production in the month of June.

Yes, Cadillac loaded it to the hills, yet the car still has significant options available, and every test/story I've read, the car used for the story...... "price as tested" is OVER $80,000.

So now here we sit mere days before 2015's should be rolling off the line, and GM's got 30 months inventory on the ground! Brilliant!

-----------------------

Someone recommended just offing them to rental companies; two problems with that:

1) They'd almost never get plugged in, (run on EV) and without the realization of engine free driving, the ELR is just a noisy electric car with a generator always running, and deliver even more negative perceptions.

2) How many people want a 2-door rental car? (that isn't a Mustang or Camaro).
 

·
Mercury C557
Joined
·
22,734 Posts
Discussion Starter #106

Cadillac ELR to be Axed
- autoguide

By Colum Wood Apr 01, 2015

...It’s not clear when the ELR will officially end production, however, considering it shares numerous powertrain components with the original Volt, and that car is being replaced for 2016, it could be soon.

- - - - - - - - - - - - - -

my personal estimate is they have enough inventory to keep TRYING to sell them thru 2020
:facepalm:
 

·
Super Moderator
Joined
·
7,893 Posts
I seriously don't know how a project like that got past a group of decision makers that should know the auto business. They build low volume coupe, based on a Chevy, offer less mpg and EV range than the Chevy, then want to charge over $35k more than the Chevy. It seems like a waste of engineering efforts, when they could have been better used creating a plug-in ATS 4-door sedan, that would have had a higher sales volume and longer platform life.
 

·
Registered
Joined
·
436 Posts
^ I agree with that completely. You know I've never seen an ELR on the road anywhere I've been.
 

·
Registered
Joined
·
5,933 Posts

·
Mercury C557
Joined
·
22,734 Posts
Discussion Starter #111
meanwhile...
...let's see how much Cadillac can spend on an UPdate :facepalm:


Cadillac ELR UPdate - NetCarShow

Cadillac announced the ELR electrified luxury coupe will offer a host of upgrades for the 2016 model year, including boosts in acceleration, driving performance and connectivity.

Major product upgrades include a more than 25 percent boost in power and torque, faster acceleration that improves 0-60 mph by 1.5 seconds, higher top speed, retuned chassis and steering for better handling, more responsive brakes and a new Performance equipment package.

"ELR's combination of leading technology with stunningly attractive design is unlike any other coupe in the luxury segment," said Cadillac President Johan de Nysschen. "The upgraded ELR offers enhanced driving performance for buyers seeking uncompromising luxury and exquisite craftsmanship with electrification technology. It is unique in the luxury category, in that it completely eliminates conventional concerns over driving range, which has been the Achilles' heel of other competitors in the luxury segment."

Distinguished by a new grille and Cadillac's new crest, the 2016 ELR, which features the first application of extended-range electric vehicle technology by a full-line luxury automotive brand, will start at $58,495 net pricing after U.S. federal tax credits.

The 2016 ELR's steering and suspension upgrades include:

Revised calibration of the HiPer Strut front suspension
Increased front spring rates and a stiffer rear axle
Stiffer bushings for the front lower control arms, cradle mounts and Watts link in the rear suspension, for more precise control with no loss of ride quality
Revised calibrations for the Continuous Damping Control system
Front Damper Rebound Spring added
New steering calibration tuned to complement the revised chassis and suspension systems
Revised brake hardware and system calibration for improved application feel.
 
101 - 112 of 112 Posts
Top