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Europe: Ford holds second place in 2010

Friday, January 14, 2011

Ford remained the second-best selling passenger car brand in Europe last year, despite a drop in sales. The OEM’s sales in its top 19 markets in 2010 fell 11.1% to 1,279,900 units against an overall market contraction of 3.4%.
These main markets include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK. Sales for Estonia, Latvia and Lithuania are reported through Ford’s Finish National Sales Company, so sales data for the Baltic states is also included within the Euro 19.
Ford’s market share in the region fell 0.7 percentage points to 8.4%. Across all 51 European markets, Ford’s sales last year fell 6.9% to 1,541,600 units.
In December alone, Ford’s sales in its top 19 markets fell 22.6% to 84,400 units, giving it a 7.2% market share, down two percentage points from 2009. For all of Europe, Ford’s sales fell 7% in December to 125,400 units.
"2010 was a challenging year for the European auto industry, including Ford," said Stephen Odell, chairman and chief executive at Ford of Europe. "It was almost inevitable Ford would lose some share and sales in Europe. This was in part due to some of the competitive actions in the market, but also because we received a boost in 2009 introducing the all-new Ford Fiesta and Ka models just as scrappage schemes were taking effect."

In the UK, Ford was the top selling car . . .

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