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Is F-series-ONLY in the U.S. equivalent to selling no car smaller than the Fusion?

  • Yes

    Votes: 0 0.0%
  • No

    Votes: 0 0.0%
  • other

    Votes: 0 0.0%
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Mercury C557
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22,734 Posts
Discussion Starter #1
a different way of looking at it?
Is offering only the F-series in the U.S. equivalent to selling no car smaller than the Fusion?
Since the Fusion-midsize is the largest-selling car segment
like the F-150 is the largest-selling truck segment;
is offering only the F-series in the U.S. equivalent to selling no car smaller than the Fusion?
[ ]
yes - Ford is missing out on a lot of sales
[ ]
no - apples and oranges (or maybe watermelons)
[ ]
other - please explain

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41 Posts
I'd say it's more like selling no cars smaller than the Taurus. It's a full size truck. Taurus is a full size car. The new Ranger would be like offering a fusion. The current Ranger is more Focus sized, only three times as old.
 

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Mercury C557
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22,734 Posts
Discussion Starter #3
^ Thanks for explaining your "Other" vote, Chester!

THAT's even worse!!!
:yikes:
I can't even imagine having only the Taurus, grown to current size (good comparo to the biggest-yet F-150)
and have Nothing smaller except an extremely-long-in-the-tooth, blatantly-ignored & about-to-be-discontinued TEMPO

and
THEN find out the Mondeo/Fusion (T6 Ranger) wasn't going to be sold in the U.S.
 

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50 Posts
The F-Series covers a LOT of different tastes, sizes & budgets.

The Fusion comes in one size & three engine choices. You want a different Taurus > Fusion > Focus > Fiesta
With pick up truck, you have single cab, extended (2+2 reverse doors) & double (4 regular doors). You have several lengths for the bed & so many trim levels. You have more choices within the F-Series than all other Ford products combined.

Another issue is price, Americans love BIG. if the price difference between a compact pick up & a Full size is not much, people will simply buy the bigger choice. In cars, Ford is now trying to defy that with the new Fiesta & Focus, but I geuess Truck still need more time. Ford also now does not have a truck based explorer (or any other small truck) to base a small pick up on to reduce costs, again reducing the price difference between compact & Full Size.
 
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