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Mercury C557
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Discussion Starter #21
Re: FCA product strategy briefing Tuesday - Free Press

Fiat Chrysler expects all but Dodge to grow in North America - Detroit Free Press
May 6, 2014
By Alisa Priddle


...Much of the growth will continue to occur in North America, where the automaker forecasts its sales will grow 48% to 3.1 million in 2018 compared from 2.1 million in 2013, said CEO Sergio Marchionne.

( BUT )

All brands but Dodge should expand in the U.S., Canada and Mexico over the next five years...

MORE...

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hey Jose, I moved your FCA threads to the Chrysler Section,
hope you don't mind...
&
Anyone want to see this & the other 3 threads combined??
 

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Mercury C557
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Discussion Starter #23
Re: FCA product strategy briefing Tuesday - Free Press

What Fiat Chrysler needs to do to fulfill those promises - Detroit Free Press
May 6, 2014
by Mark Phelan


Fiat Chrysler will have its hands full creating vehicles that deliver on the promises made in its five-year plan.

Here’s some of what I’ll be watching for:
Engines. Perhaps the least sexy, but the most important challenge...
Jeep...
Chrysler. Today’s admission that Chrysler’s not a luxury brand was overdue and opens lots of space for the brand to grow...
Dodge...
Fiat...
Alfa Romeo. Surprise me...
Maserati. Look up, not down, and be ambitious. The 2014 Ghibli sedan’s base price of $66,900 should be the absolute floor for Maserati, so Alfa Romeo can establish itself. On the other hand, Maserati’s worldwide sales goal of 75,000 by 2018 may be modest based on the last five years. Maserati should have every BMW, Mercedes and Porsche sedan and SUV priced over $80,000 in its sights.

More... (obviously)

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of course, I kept the full paragraph for Maserati because of how it relates to
 

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Mercury C557
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Discussion Starter #24
Re: FCA product "strategy"(?) - AutoExtremist

AutoExtremist
On The Table: Sergio's Plan
(& other stuff)

...Editor-in-Chief's Note:
The Investor community doesn't think much of The Great Sergio's new five-year plan, apparently. As reported by David Shepardson in The Detroit News this morning (Wednesday, May 7), "Investors didn’t like Fiat Chrysler Automobiles NV’s aggressive five-year plan to spend more than $65 billion dollars on product development in a bid to ramp up sales over the next five years, sending shares down by 8.6 percent.

In trading in Europe, shares of Fiat fell to 7.74 euros ($10.78) down 0.73 euros ($1.02) a share." Marchionne of course dismissed all negativity because he insists that he delivered on the 2009 plan - while glossing over and conveniently forgetting the parts that he didn't deliver on, but hey, in Sergio's world such negativity is purged, or deemed as being hopelessly uninformed - and that he will deliver on this new plan, too, just you wait and see...


(note: added paragraph-break. 2b2)
 

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Mercury C557
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Discussion Starter #25

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Re: FCA product "strategy"(?)


Fiat Chrysler Automobiles keen for Lancia Delta Integrale return

Iconic Lancia Delta Integrale is being championed for a comeback by senior staff within Fiat Chrysler

AutoCar.co.UK

by Hilton Holloway
2 July 2015


A number of senior Fiat Chrysler Automobiles (FCA) executives are pushing for an all-new Lancia Delta Integrale to be commissioned before the brand is completely wound down...
Lancia? Lancia is a dead brand.... or maybe a sombie (walking dead) brand?


Is ridiculous to spend money in a brand without future. And FCA has others priorities: Invest in the new Jeep Grand Cherokee and Grand Wagoneer, the reborn process for Alfa Romeo, the expansion of the Ferrari line, a replacement for the mediocre Dodge Dart, the launch of the American minivan...
 

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Re: FCA product "strategy"(?)

Lancia? Lancia is a dead brand.... or maybe a sombie (walking dead) brand?


Is ridiculous to spend money in a brand without future. And FCA has others priorities: Invest in the new Jeep Grand Cherokee and Grand Wagoneer, the reborn process for Alfa Romeo, the expansion of the Ferrari line, a replacement for the mediocre Dodge Dart, the launch of the American minivan...
Lancia is pretty much dead with only offering the Ypsilon and before that nothing but rebadged Chryslers. I guess though they could base a new Delta Integrale off the Dart platform since they announced awhile ago there will be a turbo AWD SRT-4. Regardless unless they are going to put a bunch of effort into Lancia it's a waste of time and money and they have better things to be working on.
 

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Mercury C557
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Discussion Starter #28 (Edited)

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On the above I'm assuming redesign means all new? I still feel FCA is being shortsighted with their killing of the Dart and 200, just because most people are buying CUVs and SUVs doesnt mean there isnt a demand for the others. The issue with the Dart is that it debuted and then was never given anymore love, nothing done to keep it fresh while the rest of the segment changed. The 200 I don't get, honestly I think it's a **** good looking car so no clue why it's not selling. Has good pricing too compared to the rest of the class.
 

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Dropping the Dart and 200 is logical. Obviously Chrysler is losing a lot of money on these cars. I think the factory making the Dart will shift to Cherokees, and the factor making the 200 will shift to Ram. When gas prices increase, people will shift to smaller CUV's, not sedans with their fastback styling and tiny trunk lids. Based upon allpar and Automotive News, it appears the 300 will also be dropped in about 4 years, while the Charger and Challenger shift to a LWB version of the Giulia platform (around 2020 or 2021, not 2018)*.
 

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FCA will sell a lot more Compasses than Darts or 200's. Cars like the Compass are what people want these days. Honda and Toyota have too much of a lock on the compact and intermediate class of cars today.
 

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Looking at how Jeeps lineup compares with what Ford offers now...

Renegade - EcoSport
Compus - With Escape moving up in size with next gen, it opens a space for this segment.
Cherokee - Escape
Grand Cherokee - Explorer

Is it just me or does it seem like Ford needs to grow as a company so they can have even more consistent vehicle launches, especially to target new segments. It just seems Ford tends to launch toward the end of the segment cycle. When Ford does a refresh, it seems as if they should be launching a new model, but instead just call it a new model.

Just thinking, if Mercury was still alive, would Ford be a larger company to support new/refreshed models of Mercury vehicles, while Ford and Lincoln vehicles maintained their current launch schedule.

It just seems like Ford still lets models get too old and sales drop too low for too long before Ford replaces them. For NA: Fiesta, Focus, C-Max, Taurus, MKT, Flex, MKS, Edge, MKX, previous gen Mustang are examples. Each time blaming the 'market/consumer demand', while the competition launching newer vehicles in same segments have month over month sales increases.
 

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Mercury C557
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Discussion Starter #35
...Just thinking, if Mercury was still alive, would Ford be a larger company to support new/refreshed models of Mercury vehicles, while Ford and Lincoln vehicles maintained their current launch schedule.

It just seems like Ford still lets models get too old and sales drop too low for too long before Ford replaces them. For NA: Fiesta, Focus, C-Max, Taurus, MKT, Flex, MKS, Edge, MKX, previous gen Mustang are examples. Each time blaming the 'market/consumer demand', while the competition launching newer vehicles in same segments have month over month sales increases.
parts of this remind me of some Ooooooooold Merc rants/proposals :thumb: :D
02-17-08...
  • however-2
    A recent idea that started as "aNother Surprise from Mercury"...
    using the 5 core models mentioned^ as the only guaranteed lineup,
    Mercury might be able to be used (not a flattering term but accurate) as an emergency-squad/frosting sales channel.

    ...effectively Mercury would have its regular lineup plus a revolving series of special models = 'Boutique' or M.S.V. (MercuryShowcaseVehicles)
...
 

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Mercury C557
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Discussion Starter #36
FCA is Running out of Money to Revive Maserati and Alfa Romeo
Reality bites

AutomobileMag.com

By: Georg Kacher - September 22, 2016

duh/yada-yada/&... Contrary to earlier reports, the gorgeous Maserati Alfieri Coupé is said to be still on track for a 2018 launch, with a Roadster version following in 2020. But while the next-gen GranTurismo and GranCabrio twins are still listed in the cycle plan for 2018 and 2019, there is now talk of instead launching a Macan-size Maserati crossover – based on the larger of the two Alfa SUVs – to complement the strong selling Levante and generate urgently needed cash...

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Mercury C557
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Discussion Starter #37 (Edited)
FCA is Running out of Money [.]PERIOD ?

in addition of stories about a flagship $100k Grand Wagoneer being indefinitely On-Hold if not Cancelled...

Fiat Chrysler picks CES for vehicle debut, not Detroit Auto Show
Motor1

By: Chris Bruce, Editor - Dec 08, 2016


Fiat Chrysler Automobiles will skip making a big vehicle introduction at its hometown North American International Auto Show in Detroit in January. Instead . . .



Friday update
Fiat Chrysler Said to Reveal Full Electric Pacifica at CES
Bloomberg

by Tommaso Ebhardt and Jamie Butters - December 9, 2016

• Fiat plans electric Maserati sports car to compete with Tesla

.
 

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Mercury C557
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Discussion Starter #38
(does) FCA (have a) product strategy... ?

FCA Halts Development Of New Trucks, Jeep Grand Wagoneer
AutoVerdict

by Nick Saporito - December 12, 2016


...Automotive News is reporting that its sources have confirmed that FCA has delayed plans for an all-new heavy duty Ram pickup and hit the pause button on development of the highly anticipated Jeep Grand Wagoneer...

...The company is under pressure to erase about $7 billion in debt that was logged in the third quarter results. CEO Sergio Marchionne has said he plans to retire in 2018 and would like to leave the company on a solid financial footing.

Halting or delaying product programs will likely save FCA cash and potentially aid in their ability to pay down their debt load. Unfortunately for dealers, this will mean the Ram Heavy Duty may not be as competitive against all-new competition and Jeep fans are probably a little less than thrilled with the news on the Grand Wagoneer.

It is not yet clear if FCA has any plans associated with when it will restart development of Grand Wagoneer.

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FCA taps the brakes on big-ticket trucks
Grand Wagoneer, redesigned Ram heavy-duty pickup delayed
AutomotiveNews

Larry P. Vellequette - December 12, 2016


...It is unknown why these actions on important products for FCA's two most profitable brands are taking place; FCA has refused to comment....

...Delaying or abandoning its plan for what FCA called in 2014 a "major update" of its heavy-duty Ram 2500 and 3500 pickups in 2018 will save FCA money on a changeover of its heavy-duty pickup plant in Saltillo, Mexico. Saltillo is FCA's only heavy-duty pickup factory, so keeping the current truck going with only a freshening will also ensure that Ram heavy-duty pickups remain available to dealers in an uninterrupted supply.

But the delay will also leave the Ram 2500s and 3500s with a significantly older design than their heavy-duty competitors from top rivals Ford and General Motors. Ford, for example, just redesigned its heavy-duty pickups this year, boasting improved towing capabilities and better fuel economy...

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