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The Spaminator
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Fiat Group Lowers 2012 Sales Estimate by Half a Million Units
DECEMBER 16, 2011

A funny t-shirt slogan reads “aim low, achieve your targets, avoid disappointment”. But it would probably be best if you didn’t give it as a Christmas present to Fiat CEO Sergio Marchionne.
The reason is that the Italian group has lowered its 2012 sales forecast of 2.7 million units by a substantial amount; the new target for next year is 2.2 million, 500,000 units short of the original estimate presented in the group's 5-year plan.

The good news is that its partner, Chrysler, is expected to hit its 2.4-million sales target. Adding up the numbers brings the Fiat-Chrysler combined sales projection for 2012 to 4.6 million units.

The bad news is that Marchionne has already set a target of 5.9 million sales for 2014. You don’t need a bachelor in economics to figure out that the two companies will, if their projections are correct, still need to increase their annual sales by 1.3 million units. And they have only two years to achieve their goal.

“Marchionne’s 2014 volume target looks truly challenging, unless Fiat’s core markets show a substantial rebound in the coming years, which looks unlikely now”, Mediobanca’s financial analyst Massimo Vecchio, told Autonews.

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