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Discussion Starter #1
Ford has done a nice job with competing with Toyota with the C-MAX Hybrid and Fusion Hybrid.

But what's missing is the hybrid that is at the sweet spot of the hybrid buying public that choose the Prius Liftback. Ford needs a hybrid compact commuter car. Not a van, not a wagon, not a crossover, not a SUV, but a car.

Which is why it is time Ford offered the Focus 5-Door Hybrid.

Alan Mulally already stated in 2012 that making a Focus Hybrid can be easily done, just by replacing the C-MAX 'top hat' with the Focus 'top hat'. Since both vehicles share the same hybrid platform, electronics and software.

But why has Ford not already done so?

Simply because launching a Focus Hybrid at the same time as the C-MAX Hybrid would create a marketing conflict between vehicles which is understandable. But now that the C-MAX has had a full year in the marketplace..........it's time for the Focus 5-Door Hybrid!

Here are a few justifications for the Focus 5-Door Hybrid

1. It's already the #1 selling compact car in the world and the #3 best selling compact car in NA.

2. It already has a hybrid platform/drivetrain shared with the C-MAX that's ready to go.

3. It will appeal to the larger demographic(single, childless, etc) that want a compact hybrid from Ford, but don't want a van/wagon.

4. It's a direct competitor with the Prius Liftback, without the expense of having to design/engineer a new model.

5. A Hatch is more versatile than a sedan in a compact car, and easier to hide and work around the battery pack.

6. It should cost about the same or less than the Focus Titanium Hatch at $24k.

7. Being a full 6 inches shorter than the C-MAX and .5 shorter than the much larger Fusion, and should get close to 50/50/50 mpg.

It is clear that for 2014 there are no changes for the NA Focus. Which means a mid cycle face lift is due for the 2015 MY, which we could see the later part of 2014. This also seems like the best time for Ford to launch the Focus Hatch Hybrid. Toyota should be launching the next gen Prius liftback at the same time.

Speaking of the next gen Prius. Rumors are flaring about a 60mpg Prius. Clearly that is not going to happen, for a few reasons.

1. Prius mileage increases have been minimal over the past 10 years:
- 2003 42 city, 41 hwy and 41 combined
- 2009 48 city, 45 hwy and 46 combined
- 2011 51 city, 48 hwy and 50 combined

2. It actually took 10 years to gain 9 mpg city(42 city to 51 city), and to gain 7 mpg hwy(41 hwy to 48 hwy) or to gain 9 combined (41 to 50).

By comparison in the same 10 years the 2003 Focus went from 24 city, 30 hwy to 28 city and 40 hwy. That's 4 mpg city and 10 mpg hwy.

3. Toyota had to increase hp from 70hp in 2003 to 98hp in 2011. With the flack the Prius is getting for being underpowered, Toyota will need to make another hp gain quickly, along with dealing with the unstableness at higher speeds due to it's lack of weight, and noisiness due to a lack of insulation. Dealing with additional hp and additional stabilizing weight, along with insulation all add additional weight to a vehicle. Which means that the next gen Prius will struggle to maintain it's 50 combined mpg, while trying to improve in the areas that the C-MAX has it beat hands down.

Even if Toyota went with lithium batteries for the next gen Prius, they still have the power, unstableness and noise to deal with.

Now back to the Focus Hybrid Hatch...

Then in 2017 when it's time for the next gen lighter/sleeker Focus to launch, so will a new Focus Hybrid Hatch. But by this time the Focus Hatch Hybrid will have begun to gain momentum with sales.

But it's clear that now is the time for Ford to seriously get into the game, and bring on the Focus Hybrid Hatch.
 

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Mercury C557
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^ imho, Lincoln needs it more!!

...actually I feel that way about everything except a pickup truck at this point
*think* I wish Ford had kept their hybrids as just a drivetrain option on regular models (like the Fusion) and ADDED more models,
but could a Focus 5-door keep its fold-down rear seat?
&
honestly imho the Focus has semi-lousy interior space management as it is

think the timing could also depend on when Ford's new 4 cyls are ready
1.5, 2.0 gen2, & 2.3; actually ALL gen2's

plus
I recently saw a tidbit about a battery technology breakthru coming soon but not yet
 

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but could a Focus 5-door keep its fold-down rear seat?
&
honestly imho the Focus has semi-lousy interior space management as it is
I'd swear the current 5 door Focus has much less usable cargo space than my old 91' Escort, which was classified as a sub-compact.
Maybe they need a Focus Wagon Hybrid.
 

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Compared to the Prius the
Focus is down three inches in rear legroom. (Fix by using thin seats)
However trunk space is tied without a battery in the
Focus big problem for ford.
 

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Mercury C557
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hallways said:
...(Fix by using thin seats)...
hallways!
the EASIEST to fix of my 3 main complaints
...it's *almost* like Ford is sabotaging the Focus to make the Fusion look better

my other 2 (harder to fix) complaints are
-- the floor structure by the base of the rear seat making footspace so tight I briefly got STUCK when trying to exit
-- the passenger side of the dash protruding so that I had to adjust the seat farther back than when sitting in the driverseat (iirc it's mainly lack of knee room)
 

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I'd believe the present 5 entrance concentrate has much less useful freight area than my old 91' companion, which was categorized as a sub-compact. Maybe they need a concentrate Chariot Multiple. . .
 

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Discussion Starter #8
It seems that the lower and sleeker 58.2" tall Fusion obtains much better aerodynamics and better hybrid fuel economy than the boxy, taller 63.9" C-MAX Hybrid.

With the C-MAX only able to reach EPA 45 city and 40 hwy, it is even more clear that the sleeker, even lower 57.7" Focus 5-Door Hybrid is a logical choice for better hybrid mpg.

This is made obvious by the fact that the gasoline version of the Focus SFE is able to achieve the same 40 hwy as the C-MAX Hybrid where aerodynamics are key.
 

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Yes I agreed with bloggin but ford still not made a better hybrid vehicle and need to improve the technology. Might be I am wrong but In my opinion Honda have awesome Hybrid vehicles.
 
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