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New Ford Focus and New Fiesta, Best of the Year in Latin America by Auto Media

Dec-03-2013 3:00 PM ET

SÃO BERNARDO, Brazil – With a good recognition, the New Ford Focus was elected as the "Latin American Car" by the automotive media of 11 countries of the region. Ford also took the second best position with the New Fiesta in this regional award which gathers over 55 auto journalists. The Americar Award selects the best cars of the year sold in Brazil, Argentina, Chile, Colombia and Mexico, among other markets.

The choice of the Latin America Association of Automotive Media, with a "double Ford", shows the strength of recent global launches of the brand, in two key market segments. The wide range of the Americar Award, according to the organizers, strengthens the integration of automotive journalists of Mercosur and Latin America, and provides a regional dimension to highlight the best releases of the year.

The New Focus and New Fiesta, together, obtained more than 60% of the journalist’s votes. The Focus model was chosen the "Latin American Car" with 35.7% of total votes, while the new Fiesta was the second best, with 30.9%.
The third generation of the Focus model, with global platform, brings a number of innovations in design, performance and technology. Besides 1.6 and 2.0 flex engines in aluminum - the first engine with flex direct injection - and PowerShift sequential transmission, it obtained maximum score (five stars) in safety as tested by the Latin NCAP. Automatic parking, voice commanded SYNC connectivity system, key with movement sensor, reverse camera and xenon headlights are some of its options.

The New Fiesta Hatch, available in both versions 1.5 and 1.6 TiVCT, is supplied with ABS brakes, dual airbags, air-conditioning and power steering. Its options set includes SYNC system, seven airbags, electronic stability and traction control, parking sensor, rain sensor and automatic switching of headlights.
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