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High-Octane Truth - AutoExtremist
This spring’s Heavyweight Championship marketing fight: Chevrolet Cruze vs. Ford Focus.
By Peter M. De Lorenzo (Posted 3/15, 12:00 p.m.) Detroit
...Chevrolet and Ford will be squaring off for the first time in a long time against each other with their two newest mainstream passenger cars: the Chevy Cruze and the Ford Focus, and needless to say just about everything will be on the line and at stake in this battle.
First of all, with gas prices slowly but surely inching up to a new minimum level, which I’m guessing will be around $3.50 per gallon from here on out, the American consumer public is going to have to get comfortable with the idea that these “C” segment cars are the new mainstream American sedans in terms of packaging and overall operating efficiency. And believe me, for many this will be an adjustment...
...But all of that’s about to change, because the Chevrolet Cruze and Ford Focus are both superbly-executed machines, no matter what the segment...
...Despite all of its competence and mainstream appeal, Chevrolet hedged their bets with the Cruze, as if they wanted to make sure that if things didn’t work out with the whole “Americans embracing premium compact cars” thing, they could move the metal just the same, with the help of the sheer inertia offered by the sales muscle of Chevy dealers all across the country.
The Focus on the other hand represents the new, confident, upward trajectory of Ford, probably more so than any other product they’ve delivered yet under Alan Mulally’s laser-focused leadership. The Focus bristles with detailed touches that suggest that this is not just another compact car, but rather Ford’s stake in the ground as a maker of desirable, forward-looking, premium-equipped cars that are engaging to look at and most important, fun to drive...
More...
This spring’s Heavyweight Championship marketing fight: Chevrolet Cruze vs. Ford Focus.
By Peter M. De Lorenzo (Posted 3/15, 12:00 p.m.) Detroit
...Chevrolet and Ford will be squaring off for the first time in a long time against each other with their two newest mainstream passenger cars: the Chevy Cruze and the Ford Focus, and needless to say just about everything will be on the line and at stake in this battle.
First of all, with gas prices slowly but surely inching up to a new minimum level, which I’m guessing will be around $3.50 per gallon from here on out, the American consumer public is going to have to get comfortable with the idea that these “C” segment cars are the new mainstream American sedans in terms of packaging and overall operating efficiency. And believe me, for many this will be an adjustment...
...But all of that’s about to change, because the Chevrolet Cruze and Ford Focus are both superbly-executed machines, no matter what the segment...
...Despite all of its competence and mainstream appeal, Chevrolet hedged their bets with the Cruze, as if they wanted to make sure that if things didn’t work out with the whole “Americans embracing premium compact cars” thing, they could move the metal just the same, with the help of the sheer inertia offered by the sales muscle of Chevy dealers all across the country.
The Focus on the other hand represents the new, confident, upward trajectory of Ford, probably more so than any other product they’ve delivered yet under Alan Mulally’s laser-focused leadership. The Focus bristles with detailed touches that suggest that this is not just another compact car, but rather Ford’s stake in the ground as a maker of desirable, forward-looking, premium-equipped cars that are engaging to look at and most important, fun to drive...
More...