Ford Motor Company designer Ms. Chelsia Lau has been responsible for such vehicles as the Ford Explorer Sport Trac and 2008 Lincoln Navigator. Ms. Lau came to the limelight when in 2006 she won the World's Outstanding Chinese Designer award which is a part of Business of Design Week in Hong Kong.
Lau got her start drawing pictures in her parent's restaurant in Hong Kong. Noticing her artistic ability, her parents took her to a tutor every week outside of her usual schoolwork. After graduating from the Lee Wai Lee Technical Institute with a degree in product design, Lau made the leap to the United States by attending the Art Center College of Design in Pasadena, Calif.
While in Pasadena, she took an internship with Ford. It was during those three months of training that she discovered her passion for automotive design.
Lau officially joined Ford in 1992 and has been responsible for several key vehicles, including the Mercury MC4 and Ford Explorer SportTrac concepts, both of which debuted at the North American International Auto Show.
In terms of design, it's all about the customer, according to Lau. She believes that the vision comes first in design, with designers always looking a few years down the road for their next design.
"I think people are seeking something that is really well beyond their basic transportation needs," says Lau. "I think to really stand out from the crowd, to be successful, we really need to emphasize the design. Not only does it give you a sharp identity of the brand, but at the same time it gives that feeling of the unique individual."
"I hope to inspire the younger people, to engage them, share with them some of my experiences, my struggles and my successes," says Lau. "I also would like to take the opportunity to help contribute and promote design."
The World's Outstanding Chinese Designer award honors a talented designer of Chinese heritage who has displayed superb ability, attained great achievements within their own discipline, and devoted themselves to the furthering of design.
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