Fomoconews Opinion:Toyota Troubles Bring Consumer Reports Ratings into Focus.
(San Diego Ca.) We are currently witnessing an unprecedented downfall of an auto company. Long the darling of quality ratings at consumer reports, Toyota’s quality reputation has been held up on a pedestal. For years GM and Ford have insisted that their internal quality data shows that their vehicles either match or Exceed Toyota or Honda quality standards. GM's Vice Chairman and Car Czar the ultimate car guy in cardom has famously called this discrepancy between the quality reality and perception “the Quality Perception Gap” that Detroit must overcome. However, these internal reports, almost always backed by scientific reports from respectable firms such as JD powers and associates data and True Delta whose data is gathered to scientific standards have almost always been met with skepticism due to the public information space being occupied by a myriad of reporters unfamiliar with the auto industry who almost always rely on consumer reports finding to call into question domestic vehicle reliability.
On Tuesday, Toyota announced it was suspending all sales in the U.S. of eight recalled models which have had problems with the accelerator sticking. Initially, the problem involved the floor mat depressing the accelerator. Then, it received isolated reports of the gas pedal sticking on its own.In another blow to the world's No. 1 automaker, Toyota Motor Co. said Tuesday it would halt some production at six assembly plants including two in Ontario beginning the week of Feb. 1 "to assess and co-ordinate activities." The Japanese automaker says the sales suspension includes the 2009-2010 RAV4, the 2009-2010 Corolla, the 2009-2010 Matrix, the 2005-2010 Avalon,
Almost all Toyota buyers in the United States will sight consumer reports ratings on their particular vehicle as one of the reasons they purchased it instead of a Ford, Chevrolet dodge or you can fill in the blank here with whatever domestic or imported brand you are referring. In addition resale values of Toyota are largely driven by the same report.
Over the years countless widespread issues on Toyota’s poor quality have surfaced. They range from sludge buildup in sienna and corolla engines, rear tires falling off Toyota Hilux, 4 Runner, Tacoma and Land Cruiser Prado II vehicles, rusting truck frames across all models, to most recent quality wows. Toyota’s well oiled PR department has always countered these reports by carefully managing recalls as “service bulletins” to sometimes carrying out repairs of recalls under the auspices of dealer freebies to royal customers to complete buyouts of old trucks and or replacing customer vehicles quietly without addressing the wider issue of the millions of vehicles they have with the same potential problem on the road.
Knowingly or unknowingly, Consumer reports have been complacent in its quality reviews. Almost without question Toyota Models get recommended status with Consumer reports, even in their first model year. Recently they had to “recommend 4 cylinder models of the Camry and withhold the V6 Model recommendation due to widespread chatter in the blogging world. Despite the excellent and bullet proof Malibu and Fusion V6 twins, an automatic recommended to Ford or GM would never be granted by consumer report. The never granted is used because it’s not happened ever in consumer reports history.
Thus it’s time to publicly question whether Consumer reports has not been an enabler for Toyota’s irresponsibility and has failed to warn the millions of consumers of the potential pitfalls that come with the buying of a Toyota.
This article is written by the founder of Fomoconews.com and he can be reached at [email protected]