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FORD’S EUROPEAN SALES AND MARKET SHARE INCREASE AGAIN IN FEBRUARY
DRIVEN BY STRONG DEMAND FOR ITS NEW VEHICLES
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- Ford’s total vehicle sales* grew 11.7 percent in February and 10.4 percent in the first two months, outpacing industry growth of 7.1 percent and 6.8 percent, respectively

- Ford’s total vehicle market share in Europe rose 0.3 percentage points for both periods, to 7.3 percent and 7.5 percent, respectively

- Mondeo sales up 33 percent year-over-year; Kuga up 40 percent; commercial vehicles up 40 percent; customer orders of new Focus up 30 percent

- Ford sales in healthier sales channels – including retail and fleet – accounted for 74 percent of Ford passenger car sales, 6 percentage points above industry average

- February and year-to-date commercial vehicle shares the best in almost two decades

- 2015 is one of the busiest years ever for Ford new model introductions, with about half of Ford’s sales volume coming from new or significantly freshened models


COLOGNE, Germany, March 12, 2015 – Ford of Europe’s all-new and refreshed models – led by the Mondeo, Kuga, EcoSport and Transit commercial vehicle range – helped the company increase sales and market share again in February.

Ford sold 78,100 vehicles in total in its 20 traditional European markets* in February, and 166,600 vehicles in the first two months of the year – a year-over-year increase of 11.7 percent and 10.4 percent, respectively. This compares to industry-wide growth of 7.1 percent in February, and 6.8 percent year-to-date.

The company’s total vehicle market share rose by 0.3 percentage points in both periods, to 7.3 percent in February and to 7.5 percent year to date.

“We are seeing very healthy customer response to our newest vehicles – from the Mondeo, Focus and EcoSport to our all-new line of Transit commercial vehicles,” said Peter Fleet, vice president, Sales, Ford of Europe. “The market is strengthening gradually and we expect to continue to build momentum this year with exciting new vehicles like the Focus ST, Mustang, S-MAX and the launch of our new upscale Vignale line.”

Ford’s improvement in Europe is largely driven by strong sales in higher value sales channels including the private retail and the fleet sector. Ford’s retail market share jumped by a full percentage point to 8.1 percent in February, and by 0.7 percentage points to 8.2 percent year to date. The company’s combined sales in the retail and fleet market accounted for 74 percent of its passenger car sales in February, 6 percentage points better than industry average.

Vehicle Highlights in February
Sales and customer orders were strong across Ford’s product portfolio, led by new model introductions.

Sales of the all-new Mondeo were up 33 percent year-over-year and customer orders were up 70 percent as the Mondeo line-up is currently rolling out to Ford dealerships across Europe. Also customer orders of the new Focus were up by 30 percent compared to the same month last year. Ford’s SUV sales surged with Kuga sales up 40 percent, the best February for the model since the launch of the first-generation Kuga in 2008. Customer orders were up 38 percent year-over-year. Sales of the EcoSport compact SUV were the highest for any month since launch of the model mid-last year.

With a completely new and expanded Transit range – including Transit, Transit Custom, Transit Connect and Transit Courier – Ford continued to gain commercial vehicle sales momentum and improve market share. Commercial vehicle sales were up 40 percent in February and 36 percent year-to-date. Market share rose by 2.7 and 2.6 percentage points to 11.6 and 12.5 percentage points in February and year-to-date, respectively, the best shares in almost two decades and making Ford the No 2 best-selling commercial vehicle brand in Europe in the first two months this year. February customer orders for Ford commercial vehicles were up 86 percent year on year.

Download Full Sales Release (PDF)

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* Ford of Europe reports its sales for the 20 European main markets where it is represented through National Sales Companies. The Euro 20 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.
 

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Re: Ford’s european sales/market share increase in february

The Ford european division is performing better than american counterpart.
 

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Thankfully the same company!
 

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I absolutely love that Mondeo wagon and that dark blue paint just makes it look that much better. Sure wish Ford would sell it here.
 

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Impressive results considering very slow roll out of the new Mondeo launch, very limited EcoSport EU markets opened, zero S-Max/Galaxy production, impossible to obtain Ranger units, very slow roll out of all powerplants and transmissions for new Focus.
Mustang, C-Max/Grand C-Max, S-Max, Edge, full EU market EcoSport availablity won't be seen until summer and late fall.
 

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I hadn't realized how small Ford's European business had become. For February, 78K in 20 EU countries vs 180K in the US.

Ford holds 7.5% of the EU market and 15.3% in the US. And most Ford vehicles sold in the EU aren't margin-rich vehicles like Explorer, Edge, Escape, F-150, Expedition, etc.
 

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I hadn't realized how small Ford's European business had become. For February, 78K in 20 EU countries vs 180K in the US.

Ford holds 7.5% of the EU market and 15.3% in the US. And most Ford vehicles sold in the EU aren't margin-rich vehicles like Explorer, Edge, Escape, F-150, Expedition, etc.
To give some perspective
Honda USA January sales total 92,474
Honda Europe (EU 20) January sales total 8,528

Toyota USA Jan. sales total 157,472
Toyota Europe (EU20) Jan. sales total 45,786
 

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Ford is gaining market share in Europe. Ford is losing market share in USA.
Something is wrong with the USA business division in USA.
The size of the market is not the unique aspect to consider. Ford is performing better in Europe. Why?
 

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I absolutely love that Mondeo wagon and that dark blue paint just makes it look that much better. Sure wish Ford would sell it here.
I agree 100% that Mondeo wagon is hot and I love the color too!
 

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Ford is gaining market share in Europe. Ford is losing market share in USA.
Something is wrong with the USA business division in USA.
The size of the market is not the unique aspect to consider. Ford is performing better in Europe. Why?
am I wrong in thinking the main reason for the U.S. drop is simply the change over for the aluF-150?
 

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I hadn't realized how small Ford's European business had become. For February, 78K in 20 EU countries vs 180K in the US.

Ford holds 7.5% of the EU market and 15.3% in the US. And most Ford vehicles sold in the EU aren't margin-rich vehicles like Explorer, Edge, Escape, F-150, Expedition, etc.
I wouldn't say that. Ford offers a lot of highly optioned mainstream vehicles in Europe that must be profitable.
 

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Impressive results considering very slow roll out of the new Mondeo launch, very limited EcoSport EU markets opened, zero S-Max/Galaxy production, impossible to obtain Ranger units, very slow roll out of all powerplants and transmissions for new Focus.
Mustang, C-Max/Grand C-Max, S-Max, Edge, full EU market EcoSport availablity won't be seen until summer and late fall.
How do you think Europeans will respond to the Mustang and Edge?
 

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Mustang is a no brainer, the Edge I have no idea but it is needed for sure. A concern I have with the Edge is the lack of choice with the powertrain.
At Launch it will be available with two versions of Ford’s 2.0-litre Duratorq TDCi diesel engine; 180 PS with 400 Nm of torque and six speed manual transmission; 210 PS with 450 Nm of torque and six-speed automatic transmission.
IMO a couple gas engines are needed as well.
Another concern is that there is no chatter on the forums at all about the Edge, which surprises me somewhat.
Ford Europe better have a solid marketing plan for the Edge to be noticed.
 
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