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Ford Investing $4.5 Billion in Electrified Vehicle Solutions

Reimagining How to Create Future Vehicle User Experiences

Ford

- Ford is investing an additional $4.5 billion in electrified vehicle solutions by 2020, including the new Focus Electric with all-new DC fast-charge capability, which delivers 80 percent charge in an estimated 30 minutes and projected 100-mile range

- The company is adding 13 new electrified vehicles to its product portfolio by 2020; more than 40 percent of Ford’s nameplates globally will be electrified by the decade’s end

- Ford also redefining how future vehicles are created, moving from a features-based product development to a customer-experience-led process, applying insights from social scientists

DEARBORN, Mich., – Ford is investing an additional $4.5 billion in electrified vehicle solutions by 2020 as well as changing how the company develops vehicle experiences for customers – all to make people’s lives better by changing the way the world moves.

Ford is adding 13 new electrified vehicles to its portfolio by 2020, when more than 40 percent of the company’s global nameplates will come in electrified versions. This represents Ford’s largest-ever electrified vehicle investment in a five-year period.

On the way next year is a new Focus Electric, which features all-new DC fast-charge capability delivering an 80 percent charge in an estimated 30 minutes and projected 100-mile range – an estimated two hours faster than today’s Focus Electric.

The new Focus Electric, which starts production late next year, also will provide North American and European customers:

 SmartGauge with EcoGuide LCD Instrument Cluster, which offers a multitude of customizable displays that can help the driver see real-time EV power usage to help maximize vehicle efficiency

 Brake Coach, another smart feature that coaches the driver on how to use smooth braking to maximize the energy captured through the Regenerative Braking System. The more energy a driver captures through braking, the more energy is returned to the vehicle’s battery

 Fun-to-drive character, with agile steering and handling engineered into the vehicle to give drivers a more connected feel to the road

Ford’s shift to add electrified vehicle solutions answers increasing global trends calling for cleaner, more efficient vehicles.

Experience-Led Design
Ford also is reimagining how to set itself apart in the marketplace by focusing on the customer experience and not just the vehicle itself. The company is changing its product development process to support the shift.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

“The challenge going forward isn’t who provides the most technology in a vehicle but who best organizes that technology in a way that most excites and delights people,” said Raj Nair, executive vice president, Product Development. “By observing consumers, we can better understand which features and strengths users truly use and value and create even better experiences for them going forward.”

In addition to traditional market research, Ford is investing in social science-based research globally, observing how consumers interact with vehicles and gaining new insights into the cognitive, social, cultural, technological and economic nuances that affect product design.

“This new way of working brings together marketing, research, engineering and design in a new way to create meaningful user experiences, rather than individually developing technologies and features that need to be integrated into a final product,” Nair said. “We are using new insights from anthropologists, sociologists, economists, journalists and designers, along with traditional business techniques, to reimagine our product development process, create new experiences and make life better for millions of people.”

Next year, Ford is doubling the number of projects that use ethnographic research versus this year.

The team of social scientists already has spent months exploring topics such as the future of luxury transport, how people form relationships with their cars and the role of trucks in the American heartland.

ReD, a social science-based strategy consultancy, has been innovating with consumer goods and pharmaceutical companies for a decade. ReD started working with Ford – its sole automotive client – in 2012.

During the past three years, the team has invested more than 4,000 hours with thousands of vehicle users in more than 25 cities worldwide, taking 80,000 photos, nearly 3,000 hours of video and more than 8,000 pages of field notes, feeding countless insights to improve the product creation process.

“For 70 years, market research has been done by asking people for their opinion.

But Ford has always been fundamentally skeptical about that. Henry Ford used to say, ‘If I asked people what they wanted, they would have asked for a faster horse,’” said Christian Madsbjerg, founder of ReD Associates and author of The Moment of Clarity. “I chose to work with Ford because this approach is in their DNA and is setting the company at the forefront of this advanced and bold process, which is redefining market research and silo-busting the way the company operates.”

Another new twist to the product development process is that designers no longer just sketch products but also full customer experience illustrations that visualize the experience each product is meant to deliver. The series of vignettes define a unique user journey that seamlessly integrates both hardware and software experiences.

This user experience design technique also plays an important role in developing the Ford Smart Mobility plan, which is designed to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.


For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

“As both an auto and a mobility company, we at Ford are going further than just designing the product to move people from point A to point B,” Nair said. “We are considering the way customers interact with our vehicles as a unified experience, looking for ways to excite and delight customers and make their lives better.”
 

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Mercury C557
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TY for finding & posting that, Gjrip! :thumb:
http://blog.caranddriver.com/ford-announces-4-5-billion-investment-in-electrified-vehicles-by-2020/
...$4.5 billion into “electrified” vehicles....
...13 new vehicles over the next five years...
cy2016/asap_______
Fusion hybrid
Fusion Energi plug-in
MKZ hybrid
MKZEnergi plug-in
the C-Max
the other C-Max
CONTINENTAL plug-in(s)
?CONTINENTAL maybe hybrid?

nextgen__________
MKZ-BEV
the Focus BEV
Focus-Hybrid (or A.M.P equivalent)
Escape (or A.M.P equivalent)
MKC (or A.M.P equivalent)
Fiesta (or A.M.P equivalent)

that's 13 and a half

( o'course, I'd replace the ****** (helical fasteners) with LincStangS! )
.
 

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Mercury C557
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'nother...

Ford to invest $4.5B in electric car research
Detroit News

Michael Martinez - December 10, 2015


...The Dearborn automaker said Thursday it will invest $4.5 billion in electric vehicle research and add 13 new EVs by 2020 in an effort to give customers greater choice and to conform to strict federal fuel-efficiency standards. It’s Ford’s biggest investment over a five-year period in the technology to date.

Ford’s current portfolio includes six hybrid or all-electric vehicles across its Ford and Lincoln brands. By 2020, Ford said 40 percent of its nameplates globally will be electrified, up from about 13 percent today. Ford declined to say if any of the 13 new EVs would be autonomous...

...In 2012, Ford moved to lithium-ion batteries from nickel-hydride.

“Batteries are the life force of any EV, and we have been committed to growing our leadership in battery research and development for more than 15 years,” said Kevin Layden, director of Ford’s electrification programs. “Battery technology has evolved rapidly since we launched our first volume electrified product ... and we look forward to developing even better vehicle battery technology for our customers.”

The company recently expanded its EV offerings to Taiwan and Korea, where Ford offers the Mondeo hybrid. Ford also announced it is bringing the C-Max Energi plug-in hybrid and the Mondeo hybrid to China.

The automaker hinted that it will reveal an electric vehicle at the 2016 North American International Auto Show. A vehicle that resembles its Fusion Energi was covered in a black tarp.

BTW that^ and a p!ss-poor farticle @ some blog about autos
Confirms the MCE'd Fusion for NAIAS



cy2016/asap_______
Fusion hybrid
Fusion Energi plug-in
MKZ hybrid
MKZEnergi plug-in
the C-Max
the other C-Max
CONTINENTAL plug-in(s)
?CONTINENTAL maybe hybrid?

nextgen__________
MKZ-BEV
the Focus BEV
Focus-Hybrid (or A.M.P equivalent)
Escape (or A.M.P equivalent)
MKC (or A.M.P equivalent)
Fiesta (or A.M.P equivalent)

that's 13 and a half

( o'course, I'd replace the ****** (helical fasteners) with LincStangS! )
.
was gonna make a 2nd List in non-Fordish, where the variants would NOT count as separate items ... but considering Ford(Brand) shows AutoshowDisplays of 5 (FIVE) currently = not much point
maybe after dinner - as desssert :angel
 

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I think Lincoln's 2nd new nameplate at the end of the decade will be related to the dedicated Ford Hybrid.

There is the long rumored F-150 hybrid.

Fusion will need to make some significant advances to be competitive, although those advances were not announced alongside the MKZ Hybrid which is curious. You have to be a little insane to buy the Fusion Energie with the Volt around for the same money with many more times the range.
 

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Mercury C557
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...There is the long rumored F-150 hybrid...
I only remember a HYDRAULIC Hybrid being rumored for the F-Series...
...just sayin' :angel


...Fusion will need to make some significant advances to be competitive...
...You have to be a little insane to buy the Fusion Energie with the Volt around for the same money with many more times the range.
imho SOooooooooo much depends on the individuals' uses/wants.
I can imagine people who'd be crazy to get a Volt over a Fusion-Energi
(or even a nonplugged Hybrid for us apt dwellers w/o garages/outlets)


I think Lincoln's 2nd new nameplate at the end of the decade will be related to the dedicated Ford Hybrid...
actually All versions of my LS-née-MKE are variously electrified
so
guess I agree
 

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http://blog.caranddriver.com/ford-announces-4-5-billion-investment-in-electrified-vehicles-by-2020/

You know that thing where people “cut the cord” to get away and relax? Ford is doing the opposite between now and 2020, positively wrapping itself in electrical cordage and dumping $4.5 billion into “electrified” vehicles. The automaker promises the money will go toward battery research and 13 new vehicles over the next five years.

Details as to which vehicles will count toward Ford’s 13-car claim are forthcoming, but the automaker’s use of the term “electrified” offers a clue that not all of the cars will be fully electric. Instead, we expect Ford’s next wave of hybrids and plug-in hybrids to make up the lion’s share of the 13 cars, which could include some vehicles not sold in the U.S.

To wit, Ford’s Fusion sedan is ripe for a refresh—and is expected to debut as a 2017 model at the upcoming Detroit auto show—and it has hybrid and “Energi” plug-in variants. That’s two down. Next up, Europe’s updated C-Max could beget refreshed C-Max hybrid and C-Max Energi plug-in-hybrid models here, too; scratch two more off Ford’s list. Ford itself has announced an updated Ford Focus EV full electric will bow sometime next year with DC fast-charging capability and a 100-mile driving range. As for the other eight cars, Ford could choose to count the freshly updated 2017 Lincoln MKZ hybrid—and even add a plug-in variant—as well as toss the Fusion hybrid’s powertrain into the Escape to match Toyota’s new RAV4 hybrid crossover. Previously third-party up-fitted electrified commercial vehicles (box trucks, etc.) could be brought in-house, too.

That still leaves room for either a few previously un-hybridized vehicles to join Ford’s electrification party, or perhaps a new full-electric. We do know that Ford is working on a dedicated-hybrid Prius fighter, so knock another car (or two, if a plug-in version is counted separately) off the list. As for the rest, we’ll just have to wait and see.
 

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"On the way next year is a new Focus Electric, which features all-new DC fast-charge capability delivering an 80 percent charge in an estimated 30 minutes and projected 100-mile range – an estimated two hours faster than today’s Focus Electric."

With MY2017 Focus Electric maintaining the current body style, gaining 25 more miles from the battery pack, while needing to reduce it's size and reposition the pack so it's not taking up the cargo space is a big deal. This means all current electrified models are getting an EV range boost as well.
 

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And now it's clear that Ford is willing to invest in 'current' platforms to boost EV range, what's under the black cover could actually be the 2017 MKZ Energi that everyone has been waiting for.

Notice the extra cladding on and around the hood and along the sides of the vehicle. If this was the refreshed Fusion, none of that would be needed, especially along the sides.

Further more, looking closely at the top of the grille....there is no indention where the Ford logo sits for a Fusion. But there is no Ford logo on the top of the grille of the 2017 Lincoln MKZ.

I think Ford is about to steal the show again.

100+ mile EV range Focus Electric with DC fast charging. Price should drop another $2-$5k also.

30+ mile EV range C-Max, Fusion and MKZ Energi models. Lincoln needs a plug-in vehicle now.

This makes sense, as Ford is preparing to export the Focus Electric, C-Max to other countries, and they need to be able to compete on in the global marketplace. Today....they are behind.
 

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I would like to see the MKC and MKX get some sort of hybrid treatment.
 

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And now it's clear that Ford is willing to invest in 'current' platforms to boost EV range, what's under the black cover could actually be the 2017 MKZ Energi that everyone has been waiting for...
well
- I see a Fusion grille-shape even without my tinfoil-framed xray glasses
- thinking the changes might be getting incorporated now becuz 1. they fit, 2. they $ave money, 3. the old stuff was getting discontinued due to being passé antiques anyway, &
4. hoping A.M.P is a lot closer to production than cD6


...30+ mile EV range C-Max, Fusion and MKZ Energi models. Lincoln needs a plug-in vehicle now...
the C-Maxeseses + :thumb:


...This makes sense, as Ford is preparing to export the Focus Electric, C-Max to other countries, and they need to be able to compete on in the global marketplace. Today....they are behind.
REALLY? they're gonna export that RIDUCLOUS Focus-BEV??

I'd much rather stick a couple (2)((TWO)) Focus-BEV drivetrains into some OTHER car they recently began wide-exportation of
...
...that could still get similar range cuz the Virtual-AWD goodness of it would only have to be engaged some of the time
for the
Highest Volume Lux Segment
 

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snipped from Media.Ford.com

EV Nameplates
now I'm wondering if this could be more than what the usual Ford-ism indicate?
(still making dinner)
...
(burp)

cy2016/asap_______
1 - Fusion hybrid & Energi plug-in
2 - MKZ hybrid & MKZEnergi plug-in & MKZ-BEV
3 -
the C-Max & other C-Max
4 - CONTINENTAL plug-in(s) & ?CONTINENTAL maybe hybrid?

nextgen__________
5 - Focus-Hybrid (or A.M.P equivalent) &
the Focus BEV
6 - Escape (or A.M.P equivalent)
7 - MKC (or A.M.P equivalent)
8 - Fiesta (or A.M.P equivalent)

?no particular order?
9 - Edge
10 - MKX
11 - a 'Transit' (prolley the small one)
12 - ?Aviator?
13 -


I'm not gonna list an F-Series cuz then there'd hafta be a Navi & maybe Expedition = block of 3 Nameplates all tied together afaik
.
 

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I only remember a HYDRAULIC Hybrid being rumored for the F-Series...
...just sayin' :angel
You must have missed this:

Ford splits with Toyota, plans own truck hybrid system


Craig Trudell - LINK
July 23, 2013 - 2:28 pm ET
DETROIT (Bloomberg) -- Ford Motor Co. and Toyota Motor Corp. said today they would end a partnership to develop gasoline-electric systems for pickups and SUVs.

Ford is on track to bring its rear-wheel-drive hybrid system to market later this decade, Raj Nair, the company’s product development chief, said by telephone. Toyota and Ford mutually agreed to end their collaboration after the research and development phase, he said.

“Both parties gained from each other’s expertise and insight,” Nair said in the interview. “We’ve developed a lot of expertise in-house and determined we could deliver the system on our own.” Nair declined to be more specific on the timing.

Ford CEO Alan Mulally and Toyota President Akio Toyoda personally negotiated their tie-up before the two automakers made the collaboration public in August 2011. Since then, Ford has boosted sales of hybrid and plug-in versions of the Fusion sedan and the C-Max wagon in the U.S. to challenge Toyota, whose Prius has dominated the hybrid market for more than a decade.
 

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Focus and Fusion/MKZ already have the architecture for this, and it is good to start there.
Once Focus moves to Mexico, I expect either a Fiesta or more likely a Fiesta based CUV to be the next plug in.
I'd like to see a Transit Connect plug in, but I don't know if the plant can support the additional drivetrains.


This could also be an opening for a new CUV for Lincoln, based on the MKC platform, but aimed at the LR Evoque...more sport...less utility.
 

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I would like to see the MKC and MKX get some sort of hybrid treatment.
I would DEFINITELY be on board with a plug-in hybrid MKX. The only thing is, I want the 2.7T (with no CVT) or better yet the 3.0T.

I'd love to be able to get back and forth to work (short commute, in town) on battery power, but still have the 400 hp drivetrain. A no-compromise hybrid!
 

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Plug in stations are being installed in many Ford engineering parking lots (not sure about the manufacturing sites).
BEV still makes no sense to me, unless it is a 2nd or 3rd vehicle you own.
Energi makes a lot of sense however, with no limitations. And the new Energy Fusion might make the most sense of all, when the new specs are revealed. We already know the vehicle to be a great roomy value with excellent driving manners, and combined with a PHEV option, it's hard to beat. I am getting closer and closer to considering a PHEV, perhaps when gas prices climb again. I just pumped gas the other day for $1.63 gal, and that is at my regular station, not shopping around for cheapest. When I drive my Fusion for economy I am getting 25-26mpg. So a $26 fill up can last me nearly 2 weeks. Just not enough incentive yet to spend so much additional money which I would never get back, as I only keep my vehicles 4 years or so.

There will be some upgrades in current electrified vehicles, but the real bump will come when all new engines launch that were designed for hybrid. Far more efficient than just throwing in a new hybrid friendly cam, like they have done until now.
 

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I am very interested in an electrified Lincoln, but only if it's a purpose-built electric vehicle designed for luxury and performance similar to a Tesla, i8, etc. There are huge advantages to electric drivetrains in luxury vehicles and it will be an essential component of luxury lineups going forward.

The electrification of the next-gen Focus platform will obviously have huge benefits for the next Escape/MKC/C-Max..etc.

BTW, Lincoln would NEVER debut a new car through Ford so that is definitely not a MKZ Energie. It's clearly the Fusion, enough said.
 
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