The use of "white space" vehicles at the initial unveiling of the program both intrigued and annoyed me, the longer that went on the more I suspects it was Ford's Fall back plan for Focus and Fusion after everything else was in place, the kind of C2 add ins possible once places like Hermosillo and Cuautitlan have the majority of their production space allocated to new Utilities and hybrid/EVs.It is quite possible that Ford did **** up, I have said this before. Time will tell for sure, and killing the cars thing was a cat that got out of the bag, not exactly something they announced internally. But I happen to agree that if they kept on the same path without a bit of radical change, then no change would come and shareholder value needle would not budge much, if at all. This same path would assume that pumping millions into making the Fiesta and Focus the best products in the world, yet margins remain exactly where they are, all while volumes continue to drop. Where is the logic in that? Gone today is the thinking that you offer them a cheap product, and keep them coming back with bigger, higher margin products as they grow families, etc. People switch brands like underwear. So again, that argument is up in smoke too. And let's not forget how consumers today have so many transportation options, to where kids don't even hurry to get their drivers licence - especially if they have an Uber app that takes them where they want to go with no investment. And finally, and this IMHO is the biggest factor that is already transforming Ford internally - electrification and autonomy. A complete upheaval is beginning to take place internally, driven by what our showroom will look like in just a few years from now.
Anyway, I have no problem calling out Ford when they **** up. I do think that Fusion should remain a bit longer than planned, and not including Focus Active was a mistake.....but these again are just opinions. WTF do I know? Ford clearly looks at the long game, where I don't, so there is that too.
meh, we are all just prognosticating here, I respect everyone's opinion who takes the time to share it, but I do have mine too.
The stupid part with cancelling Ford's cars is that they set them up for the chop by doing rather poor/economical refreshes that couldn't hold buyer attention and once the Titanium buyers fled, Ford began to panic because the equally old Utilities weren't growing sales as quickly as expected, sure they held their own and covered most of the lost car sales but It gets me that the deal breaker for Ford was not enough production space for Utes and cars....a situation created by cancelling San Louis Potosi.
I think that there's room for all vehicles but Jim Hackett was waiting until fresh designs could be done more efficiently and more quicklu than previously. I hope whatever they came up with is more effective in the market place.