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Ford Grows in China with 24% Sales Rise in September
Edge, Mustang, and Focus Spark Record Demand
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- Ford Motor Company year-to-date sales in China total 879,559 vehicles, up 11 percent; Ford sales in China rise 24 percent in September

- Changan Ford Automobile year-to-date sales total 663,282 vehicles, up 14 percent; 84,335 vehicles in September, up 25 percent

- Jiangling Motor Corp. year-to-date sales total 182,629 vehicles; 23,416 vehicles in September, up 28 percent

- Mustang year-to-date sales total 2,348, up 38 percent

- Lincoln year-to-date sales in China total 20,996 vehicles, up 191 percent


Ford Motor Company continues to reach new heights in China, with demand rising 24 percent in September. So far this year, sales for Ford, Lincoln and its joint ventures have totaled nearly 880,000 vehicles, up 11 percent over last year.

The driving force behind Ford’s growth in the world’s largest auto market has been its expanded SUV lineup. Sales of the Ford EcoSport, Kuga, Edge, Everest and Explorer, and Lincoln MKC, MKX and Navigator have totaled nearly 230,000 vehicles this year, an 18 percent increase over 2015.

Chinese car enthusiasts have also made the Ford Mustang a cult hit. Sales of the iconic pony car have topped 2,300 so far this year, already surpassing last year’s total. What’s more, the new Ford Focus reached nearly 20,000 sales in September, up 43 percent year over year.

“Ford has been building momentum month after month, winning new customers with the most exciting and appealing lineup we have ever offered in China,” said Peter Fleet, vice president, Marketing, Sales and Service, Ford Asia Pacific. “We will continue to listen to customers and meet their needs with great new cars, SUVs and commercial vehicles.”

Ford is currently launching the new Kuga SUV across China and later this year, the new flagship Lincoln Continental starts to reach dealers.

Annual sales for Changan Ford Automobile, Ford's passenger car joint venture, totaled more than 663,000 vehicles, a 14 percent increase compared to last year. Changan Ford saw a record September, with nearly 85,000 vehicles sold and a 25 percent increase compared to September 2015.

Jiangling Motors Corporation (JMC), Ford's commercial vehicle investment in China, also set a September record, selling more than 23,000 vehicles, a 28 percent increase compared to last year. Sales in the first three quarters totaled nearly 183,000 vehicles, steady compared to last year.

Lincoln continues to see strong momentum as one of the fastest-growing luxury auto brands in China with nearly 21,000 vehicles sold in the first three quarters of 2016, up 191 percent compared to last year. September was Lincoln’s best month ever in China thanks to record sales for all four Lincoln models, including the new Lincoln MKZ, the Lincoln MKC, the Lincoln MKX and the Lincoln Navigator.
 

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"The Chinese car market continues to grow for General Motors and its local joint ventures, with confirmation of record deliveries for the automaker through the month of September.

Last month, GM's Cadillac, Buick and Chevrolet brands as well as its local joint ventures Baojun and Wuling, delivered a record 343,773 vehicles across the nation, 16 per cent more than the same month in 2015.

Cadillac enjoyed the biggest growth of all, shifting 12,539 units, a massive 63 per cent increase year over year. It was also the third consecutive month that Cadillac posted a sales increase in excess of 50 per cent in China.

In the Buick camp, deliveries soared by 23 per cent to 108,325 units, a figure helped largely by the strong selling Excelle GT. The Envision SUV is also proving popular in China and in September, deliveries increased by 70 per cent to 18,518 units.

For Chevrolet, it sold 51,932 vehicles, a respectable number but just a 2.6 per cent gain over last year. Following next month's local introduction of the Equinox, sales can be expected to increase further.

As for GM's local ventures, Baojun and Wuling delivered 62,719 and 108,225 vehicles respectively."
 

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With China being such a large market, it may be that Ford needs another entry luxury brand there more than in NA. Customers can be picky, and if they don't like the look, feel or brand Ford, then all Ford has is Lincoln....no other consumer brand option.

Looking at the numbers it seems to make sense that Ford would relaunch the Mercury brand in China, with a softer, entry luxury brand....
 
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