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Ford China Sales Hit 1 Million Mark
Detroit Free Press


Ford's come-from-behind efforts in China are paying off as the automaker has exceeded the 1 million sales mark with a 20% increase in sales through the first 11 months of the year.

But its November sales numbers as a percentage increase were behind other automakers' China sales.

Ford's November numbers were up 2% for a total of 100,834, which brought the year-to-date total to 1,007,425. That compares with General Motors and its joint ventures which saw sales rise 5.3% in November from a year earlier to 310,000 vehicles. For the first 11 months, GM sales rose 10% to almost 3.2 million vehicles.

Buick sales rose almost 4% to 78,923 in November. Cadillac sales were up close to 9% to 6,818 and Chevrolet sold 64,006 vehicles in China last month, an increase of 7% from a year earlier.

Ford has a long way to go to reach the status of big players such as GM and Volkswagen but the Dearborn automaker has been investing heavily to expand its lineup and build more of the vehicles locally.

"Crossing the million vehicle mark is a significant milestone for Ford in China, and it demonstrates the appeal of our portfolio of high-quality, safe, fuel-efficient and smart vehicles," said John Lawler, chairman and CEO of Ford Motor China. "We look forward to continued growth as we expand production capacity and introduce great new Ford vehicles to serve our Chinese customers."

The Changan Ford passenger car joint venture reported 729,711 vehicles in the first 11 months of the year, up 20% even though November sales fell 5% to 69,145 vehicles.

A strong player was the new Mondeo mid-size sedan that grew sales 19% in November and 83% so far this year.

The portfolio will continue to grow with plans for a three-row version of the Ford Edge and a new Ford Escort and Taurus.

The Lincoln brand is now being rolled out in China with six dealerships now open with two more to start up by the end of the year, said Lincoln President Kumar Galhotra. That will grow by 17 to 25 by the end of 2015.

Lincoln will also sell its top-of-the-line trim package in China. It is called Black Label in the U.S. but will be called Presidential in China because research has shown Chinese customers recognize the Lincoln name through their knowledge of U.S. history.

On the commercial vehicle side, Jiangling Motor Corporation sales of 245,066 vehicles so far this year represent a 17% increase, helped by a 23% hike in November sales.

Last month in Beijing, Ford unveiled the new Ford Everest, a seven-seat SUV that will be launched in China in 2015, and manufactured and sold by JMC.

Contact Alisa Priddle: 313-222-5394 or [email protected]. Follow her on Twitter @AlisaPriddle
 

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Discussion Starter #2
The Ford Brand is rising fast in China.

The Ford brand outsold the Chevrolet brand again in Nov.

And the Chevrolet and Buick brands combined only sold 42k more units in Nov than the 1 Ford brand. The Ford brand will launch 4 new vehicles in China in 2015 alone (Edge, Escort, Taurus, Everest). With new manufacturing facilities coming online by the end of 2014, and continued strong demand in 2015, the Ford brand should sell close to 1.25 million units for 2015.

On the Lincoln side, what will be interesting to watch in 2015 is the Lincoln sales(targeted to reach 150k by 2020) climb to challenge/surpass the Cadillac brand currently close to 7k monthly sales.

Note: Still on the lookout for actual Lincoln November sales numbers for China.
 

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Has Lincoln announced what their sales goals for China will be?

I'm sure it'll be more realistic than Cadillac's goal to reach 500,000 vehicles sold worldwide by 2020.
"Ford also introduced Lincoln in China this year and aims to have the brand selling 150,000 units there annually by 2020."

One way to get there is with 25K sales increases year after year.

2015: 25K
2016: 50K
2017: 75K
2018: 100K
2019: 125K
2020: 150K+
 

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Ford Sells More Than a Million Vehicles in China; Exceptional Performance Lifts Annual Sales by 20 Percent
Dec-05-2014 2:00 AM ET

​SHANGHAI, China — Ford China reached new heights as vehicle sales soared past the one million mark in the first 11 months of 2014. Year-to-date sales hit 1,007,425 vehicles, up 20 percent from 840,975 sold during the same period last year. Monthly sales reached 100,834 vehicles, up two percent from 99,157 sold in November 2013.

“Crossing the million vehicle mark is a significant milestone for Ford in China, and it demonstrates the appeal of our portfolio of high-quality, safe, fuel-efficient and smart vehicles,” said John Lawler, chairman and CEO, Ford Motor China. “We look forward to continued growth as we expand production capacity and introduce great new Ford vehicles to serve our Chinese customers.”

Ford’s passenger car joint venture Changan Ford (CAF) sold 729,711 vehicles in the first 11 months of the year compared to 608,853 during the same period last year, an increase of 20 percent. November sales slipped 5 percent with 69,145 sold compared to 72,432 sold in November 2013.

Strong demand for the Ford Mondeo, a vehicle equipped with class-leading smart technology and great design, continues to drive sales. Year-to-date Ford Mondeo nameplate sales reached 111,576 vehicles, up 83 percent from 61,097 during the same period last year. In November, sales reached 11,094 vehicles, up 19 percent from 9,349 in November 2013.

Building the success of our current nameplates, Ford continues to grow its product portfolio in China. Last month at the Guangzhou Auto Show, CAF announced the pre-sale price for the new Ford Escort, debuted the three-row, seven-seat, new Ford Edge and teased audience members with a glimpse of the new Ford Taurus.

Ford’s imported vehicles also continue to be in high demand. In the first 11 months of the year, sales for Ford’s imported vehicles—the Ford Explorer, the Ford Edge, the Ford Focus ST and the Ford Fiesta ST—increased by 49 percent, with 32,648 sold compared to 21,908 during the same period last year.

Ford's commercial vehicle investment in China, Jiangling Motors Corporation (JMC), sold 245,066 vehicles in the first 11 months of the year, up 17 percent from 210,214 during the same period last year. November sales rose 23 percent, with 28,766 vehicles sold up from 23,294 in November 2013.

Last month in Beijing, Ford held the global unveil for the new Ford Everest, a seven-seat SUV that will be launched in China in 2015, and manufactured and sold by JMC. The new Ford Everest seamlessly blends rugged off-road capability with exceptional ride quality and dynamic handling, delivering a superior driving experience.
 

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Wait, they teased the Ford Taurus?



I have serious doubts that China's economy can maintain that blistering trend through 2020. 150K cars/year with basically 5 vehicles is really hard to imagine, what is everybody else predicting, China buying 1 billion car a year?
 

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The next Taurus is basically a Chinese car, so I'm picturing a blown up version of the Escort design, probably similarly bland.
 

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Wait, they teased the Ford Taurus?



I have serious doubts that China's economy can maintain that blistering trend through 2020. 150K cars/year with basically 5 vehicles is really hard to imagine, what is everybody else predicting, China buying 1 billion car a year?
The next Taurus is basically a Chinese car, so I'm picturing a blown up version of the Escort design, probably similarly bland.
true! that looks like a big Escort! and I am not sure about it, better a big fusion IMO
 

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It looks like the New Taurus is one more to add to the NAIAS show for 2015.

Looking at the shape of the New 2016 Taurus grille and vehicle size, it seems Ford is going after the A6 consumer in China while undercutting their price by thousands. While the New 2017 MKS would target the E-Class and 5-Series models.

I would also expect the same new manufacturing facility that goes live 1st qtr next year, to build the New Taurus and New MKS.
 

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^ CHINA-LaCrosse
not the same market-position-wise/perception as US-LaCrosse
imPORTANT diff, imho

Bloggin said:
It looks like the New Taurus is one more to add to the NAIAS show for 2015.

Looking at the shape of the New 2016 Taurus grille and vehicle size, it seems Ford is going after the A6 consumer in China while undercutting their price by thousands. While the New 2017 MKS would target the E-Class and 5-Series models.

I would also expect the same new manufacturing facility that goes live 1st qtr next year, to build the New Taurus and New MKS.
interesting but confusing...

The next Taurus is basically a Chinese car, so I'm picturing a blown up version of the Escort design, probably similarly bland.
I posted elsewhere today:
"...just-imho
the CD4+3 (Taurus/MKS & Explorer/Aviator) has been cancelled
(possibly EXCEPT for China = Taurus & long Wlb MKZ & Edge-3-row) "




which...
what?
leaves the US with D3/4/4½ platform vehicles?
...until D6??
sounds like it to me
 

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Discussion Starter #13
^
I posted elsewhere today:
"...just-imho
the CD4+3 (Taurus/MKS & Explorer/Aviator) has been cancelled
(possibly EXCEPT for China = Taurus & long Wlb MKZ & Edge-3-row) "
Taurus is not going anywhere. It is the US flagship sedan for Ford. The challenge the Taurus has in the US is that it's not big enough on the inside needs a redo, which is being resolved with the new longer wheelbase better packaged version coming for 2016. Taurus was just overtaken this month by the new Avalon YTD by 2k units. Impala(at 147k) remains #1 by a wide margin. Not including Intercepter, the new LaCrosse is behind by just 3k units YTD. With the launch of the 2016 Taurus next year, the large car segment is about to heat up.
 

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Taurus is not going anywhere. It is the US flagship sedan for Ford. The challenge the Taurus has in the US is that it's not big enough on the inside needs a redo, which is being resolved with the new longer wheelbase better packaged version coming for 2016. Taurus was just overtaken this month by the new Avalon YTD by 2k units. Impala(at 147k) remains #1 by a wide margin. Not including Intercepter, the new LaCrosse is behind by just 3k units YTD. With the launch of the 2016 Taurus next year, the large car segment is about to heat up.
not saying the "Taurus" (ie nameplate) is being cancelled for the US
but that it will/might not get the switch to a stretched Fusion platform...in the US

(I never thought the time was right for switching platforms on Either of the Interceptors;
more like it'd be better to keep them on a D3-derivative until D6;
ie D6a or D6f or D6r - - could there be a D6e?)
 

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not saying the "Taurus" (ie nameplate) is being cancelled for the US
but that it will/might not get the switch to a stretched Fusion platform...in the US

(I never thought the time was right for switching platforms on Either of the Interceptors;
more like it'd be better to keep them on a D3-derivative until D6;
ie D6a or D6f or D6r - - could there be a D6e?)

Like GM I think Ford will continue the current Interceptor for police and offered a New Taurus consumer vehicle.

The current Taurus and current Explorer share the same platform and are both manufactured in the same plant. With no platform changes for the Explorer until 2018(when the new RWD Explorer is born) the Interceptor Sedan(just launched for MY2013)and Interceptor SUV can remain on the current platform and body style, then move to that new RWD platform that Ford states is what police want two years down the line.

New Taurus production can go whereever with New MKS production ends up being. Which could remain at the same plant. Remember there can be two different platforms manufacturers at the same plant at the same time.

BTW, Ford sells more Interceptor high dollar/high profit models on the Taurus body than current MKS models. For 2014 it will be 10k vs 7k. For police, the longer Ford runs the current Interceptor Sedan body the less cost it is for the police departments long term. Running the Interceptor on the current/old platform for a few year could also save Ford a bundle.
 
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