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Ford China Up 9%: First Quarter Sales 296,825
Ford | 4/7/2015

- Ford China sales in the first quarter reach 296,825 vehicles, up 9 percent; March sales reach 104,842 vehicles, up 1 percent;

- CAF passenger car sales in the first quarter reach 218,487 vehicles, up 12 percent; March sales reach 74,418 vehicles, up 4 percent;

- JMC commercial vehicle sales in the first quarter reach 70,582 wholesales, up 5 percent; March sales reach 27,002 vehicles;

SHANGHAI, China, 7 April, 2015 – Ford sales in China continued to grow in the first quarter of 2015, with 296,825 vehicles sold, up nine percent from 271,321 during the same period last year. Ford sold 104,842 vehicles in March, up one percent from 103,815 in March 2014.

Ford's passenger car joint venture Changan Ford Automobile (CAF) sold 218,487 vehicles in the first quarter, up 12 percent from 195,198 sold during the same period last year. Monthly sales reached 74,418 vehicles, up four percent from 71,888 sold during the same period last year.

Record performance from the Ford Mondeo and the Ford Escort helped to drive sales for CAF. Ford Mondeo nameplate sales hit 11,373 in March, up 10 percent from 10,352 in March 2014. Year-to-date sales reach 30,924 vehicles, up seven percent from 28,811 in the same period last year. The Ford Escort was also in high demand in China with 23,446 vehicles sold in March. Sales in the first quarter hit 59,083 vehicles.

Ford's other investment in China Jiangling Motors Corporation (JMC) sold 70,582 vehicles in the first quarter, up five percent from 67,125 sold in the same period last year. Sales for the Month reach 27,002 vehicles compared to 28,501 in March 2014.

On track to realize its accelerated China growth plan, Ford opened its sixth assembly plant in China in Hangzhou last month, increasing capacity by 250,000 vehicles. As part of its promise to bring 15 new vehicles to China by 2015, Ford will unveil an exciting array of new products led by the global reveal of the Ford Taurus, CAF’s flagship sedan, with a special pre-show event on April 18.

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Discussion Starter #5
"Audi deliveries decline 5.8% as luxury market slows
Automotive News China | 2015/7/14
INGOLSTADT, Germany -- Audi AG sales in China declined 5.8 percent year on year in June to 47,831 vehicles as the slowing economy affected demand for luxury cars and light trucks. Despite the downturn, Audi remains China's No. 1 luxury brand. In the same period, BMW Group deliveries rose 0.2 percent to 40,200 vehicles and Mercedes-Benz sales jumped 38 percent to 32,507.

Interesting that the article assumes the entire luxury market has slowed, while BMW is up .2% and MB was up a whopping 38%, with alone being down another month at -5.8%. When what seems to be happening is that Chinese consumers are getting tired of the same Audi models year after year, and are looking for something new....that MB seems to be offering. Which could be good for Lincoln.

1,674 Posts
July 13, 2015 15:15 CET
BEIJING (Reuters) -- Prices for German luxury cars in China are tumbling as the country's stock market sell-off and worries about broader economic growth chill demand for auto brands that once commanded price premiums from affluent Chinese consumers.

After a fall-off in customer traffic and orders, a dozen BMW stores run by a dealer group with showrooms across China are being forced to provide increasingly steep discounts to entice customers, according to the head of the chain.

He said business had already been weak, due to China's slowing economic growth and a corruption crackdown that has weighed on sales of expensive cars, and his stores had to offer a 5 percent discount to attract sales last year.

Over the last week or two, as a stock market rout pummeled the net worth of potential buyers, many of those stores were forced to offer steeper discounts on cars such as the BMW X6 large SUV, according to the dealer group chief.

"The business has been slow for the last 18 months, but lately we have had to discount even more," the dealer operator said, asking for anonymity because he did not want to damage his group's relationship with BMW.

"When people walk into a showroom now, with anything less than 15 percent discount they would not even consider opening their wallets."

BMW said in a statement it understood it was "necessary to support the dealers effectively in a volatile market" and had implemented a number of measures, including reducing shipments to help dealers reduce inventory levels and "various" steps to manage their cash flows.

The company was also offering its dealers help in developing after-sales services and used cars businesses to enhance profitability, as well as launching new models, it said.

Discounts and price adjustments are being implemented not just among premium cars brands, but appear to have been happening broadly across China's passenger car market.

The volume-weighted average "maker suggested retail price" (MSRP) for all passenger cars remains relatively high in China, at around 280,000 yuan ($45,000), according to research firm JATO Dynamics.

But actual prices customers pay when buying cars have fallen steadily since 2012 to slightly less than 170,000 yuan, chiefly because of heavy discounting by dealers, according to JATO.

At Mercedes-Benz stores operated by a dealer group with nearly 200 multiple brand outlets, customer traffic at showrooms has dwindled markedly since mid-June, when the stock market slide that saw indexes plunge by as much as a third began.

A senior manager at that dealer chain said customer traffic at some of its Mercedes stores was "down 20 percent to 30 percent" compared with last year's levels over the past month.

Sales were still increasing at some stores, but it was taking a lot more effort and often heavy discounting to move them off the lot, he said.

A Beijing-based spokesman for Mercedes owner Daimler referred to its relatively strong sales growth rates for China for the first six months of 2015, during which he said sales grew 21.6 percent. The spokesman did not elaborate.
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