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Ford Cuts Complex Options Packages For 2009

2012 Views 1 Reply 2 Participants Last post by  baggs32
In an effort to streamline their production lines and offer you the exact vehicle that you want, Ford has decided to drastically slash the number of complex custom options packages for all of their 2009 models. For full details and a explanation of the benefits this has for both Ford and you, see the article below from my friends at Left Lane

Ford drastically cuts complex options packages for 2009 models

In an attempt to reduce complexity, Ford’s CEO, Alam Mulally, announced a slashing of the available equipment combinations on 2009 model year vehicles in Ford’s stable. The cuts will reportedly reduce vehicle order combinations by 50 percent.

Vehicles of all nameplates will have less optional equipment and more standard features, the logic being to offer the customers what they want, instead of having dealers slash prices and offer other incentives to get a prospective buyer into a vehicle that doesn’t exactly fit their needs and wants.

When Ford's luxury division — Lincoln — sold the LS (which was discontinued in 2006), it was available in 50,000 different combinations. In contrast, the all-new Lincoln MKS will be available in about 300. Moreover, the MKS will only have three major option packages and six standalone options.

Ford is using existing sales data to determine what content combinations are most popular, and amp up or reduce production of such models appropriately, according to Automotive News. Also, Ford is asking dealers for input on what sells best in their areas, and developing software to help dealers order what the company believes are the best selling combinations.

The expected benefits Ford expects are numerous. For one, dealers will be more likely to stock models that customers actually want, reducing inventory expenses and saving money by not having to offer incentives by pushing an aging model out the door. On the assembly line, Ford can cut manufacturing costs and focus on quality thanks to the reduced numbers of variations being produced.

The move should also speed up the buying process, as dealers want to sell what they have on the lot, and not have a customer take up valuable time by filling out a custom-order sheet.

Ford also believes the changes will better help them compete against foreign marques. Automakers such as Toyota, Honda and Nissan have typically offered fewer options and more standard equipment in order to simplify the ordering process. In recent years, General Motors has also reduced the number of possible combinations throughout its lineup.
This should hopefully make your Ford vehicle buying experience more pleasant and quicker, while still giving you more of what you want!

Stay Fabulous!
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Well I guess I'll be ordering next time to get what I want. That was one thing I really liked about Ford because there were more choices on the lot. I hate that Honda makes me buy a Pilot EX-L just to get the rear DVD system from the factory. At least in our Explorer I could get a nearly base XLT 4X4 with a DVD player and save a few grand. I've noticed you can't do that anymore either so it seems this change has begun already.
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