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Ford Dealers: Truck Buyers Ready for Aluminum F-150

At this year's National Automobile Dealers Association convention, the majority of Ford dealers attending the convention believe potential buyers for the 2015 Ford F-150 are ready for an aluminum-bodied truck, Automotive News reports. Since the announcement earlier this month announcing an all-aluminum body for Ford and the U.S. market's highest-volume vehicle, many have wondered how the traditionally conservative truck market would respond to such a new technology.Ford global vice president of marketing Jim Farley said he believes buyers' comfort in considering the non-traditional material in their pickups stems from the use of high-tech, lightweight materials in fishing rods, hunting rifles and other products that the F-150's target demographic is familiar with.

Read more: http://wot.motortrend.com/1401_ford_dealers_truck_buyers_ready_for_aluminum_f_150.html#ixzz2rYHzpEx9
 

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"...believes buyers' comfort in considering the non-traditional material in their pickups stems from the use of high-tech, lightweight materials in fishing rods, hunting rifles and other products that the F-150's target demographic is familiar with..."

Very interesting analysis! I'm sure he wanted to add 'beer cans' but decided not to...
 
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