2015 had Lincoln at 101,277(Canada adds another 7,088) and best sales since 2008 at 107,295, pushing Lincoln into the third tier(100k - 200k) of luxury sales.Ed753 you beat me to it.
The best news for me is that Lincoln surpassed the 100k barrier with 101,277 sales for 2015. Congratulations to Lincoln!!!!!!!!!!!!!!!!
Even with the slow start, the F150 is a beast,
MKC sales will increase when Lincoln does a refresh to add some 'youth' into the vehicle. New grill and clean up the lines(that clam shell hatch kills the profile), along with a performance/drivers variant. Clearly Lincoln can see that this size luxury SUV targets the younger, sub 40 consumer that want to really drive it, not sleep in it.nice to see that Lincoln sold more than 100k!
Although 24k MKC´s is not good IMO.
The new MKX is down for the year (I know that there is some supply problems when the models change into a newer model but this seems to happen only with Lincoln!)
In this thread I had mentioned I predicted they would hit it in 2015.Actually you said 10k/month by August/15. That didn't happen. You're not great at predictions are ya?😛
But Wings, I wanted to ask if you know the reasons for Lincoln killing LS way back in the 2000's? It was a good seller from all accounts. I still like looking at them.
Cadillac barely outsold Audi and substantially outsold Acura in December. It will be interesting to see if this will become a trend (I hope so!) or if this was just a lucky month for Caddy.2015 had Lincoln at 101,277(Canada adds another 7,088) and best sales since 2008 at 107,295, pushing Lincoln into the third tier(100k - 200k) of luxury sales.
Right behind Infiniti at 133,498, Cadillac at 175,267(less than 2k units to outsell Acura), Acura at 177,165 all in the third tier of sales of luxury automobiles in the US.
Audi at 202,202 starts second tier.
It could be a regional thing. Checking here, I see 16 MKC models at one dealership and 10 are the base sub $40k Select model.I wanted to add on the MKC- I have no idea if this is the case nationwide and this is a very small sample size, but I had a theory on the disappointing sales. Most MKCs my dealers keep in stock have been loaded up, $50k MKCs sitting next to $45k 2014/5 MKXs before and now $55k-$60k 2016 MKXs. I think it's been a tough sale sitting next to the MKX which offers more room for the similar price. Sales would go up if they kept more "basic" $35k FWD MKCs in stock I'm sure (but is that what Lincoln would want?).
Black Label MKC production looks a bit closer, mostly due to similar large wheels.It could be a regional thing. Checking here, I see 16 MKC models at one dealership and 10 are the base sub $40k Select model.
MKC design did not translate cleanly from concept to production.
This is beautiful....
This is what we got....
If an 'early' mid cycle MY2017/18 refresh comes to fix the rear(new exhaust like with the 2017 MKZ) reduce the black cladding around the wheels and reduce at rear, along with new Lincoln grille and a drivers package.
With Escape getting a refresh for MY2017, it means a new model is out to MY2019 at best. With new MKC coming MY2020.
I just think the MKC needs to get back to the sleek, sexy the concept offered. Like MKX did and Continental will do.
Thanks for your answer!A new MKC is on the calendar for 2018 so a refresh seems unlikely unless they intend to stay on the old Escape platform when the new Escape launches in 2018...which also seems unlikely since it would be a lesser car than the cheaper/newer Ford. MKC is moving to a new plant which is likely the next gen Focus/Hybrid plant upon which both the next-gen Escape and MKC will be based. Generally you don't move a car at the end of it's lifecycle unless you have an all-new product coming online.
MKC sales are definitely disappointing considering it's roughly half the 40K MKCs the plant can build, and China is only buying about 500 a month right now. That may change over the next few years but it looks like MKC sales are shrinking instead of growing. MKX is doing very well now that it looks like they've improved lease pricing at the end of the year. MKX had a slow launch with very little product for more than half the year, it's not surprising sales are down significantly for the year. I'm not sure at what point Lincoln solves it's dysfunctional manufacturing relationship with Ford plants but it seems to be acceptable for their business to put products on hiatus and coast on inventory until they can ramp up production again. With MKC moving to a new plant this may change for at least one vehicle, in addition to Continental which is no longer tied to the Ford Taurus. We shouldn't see too many delays for the rest of the decade with only MCEs and new nameplates coming online. The only Ford vs Lincoln launch delay we may see again soon is with the next-gen Navigator.
As for the Lincoln LS, they lost money on every sale, substantial sums of money. It was also tied to a plant they wanted to empty. I don't think people remember how much money Lincoln use to throw at its cars to sell them, HUGE incentives. I lease a loaded Lincoln LS for less than half the price of my current Lincoln.
:thumb: LOVE your analysis, Ed!!So Cadillac vs. Lincoln...............
Night and Day or Day and Night?
On one aspect Cadillac is 'killing' Lincoln, on the other it isn't.
Cadillac = 175,267
Lincoln = 101,227
But if you notice at Cadillac..................
Models that won't (or shouldn't) be there in a year; (ELR, SRX & XTS) = 92,986 (or 53%)
Then do the same thing at Lincoln.............
Models that won't (or shouldn't) be there in a year; (MKS, MKT ) = 11,573 (or 11%)
In Summary; Cadillac's sales are built on weakness (soon discontinued or obsolete models), where Lincoln's are built on strength (new/on-going models)
Among the positive is one depressing statistic, Ford is once again the number three company in US sales with Toyota coming out slightly ahead for the year. It really bothers me seeing a foreign brand be so successful here.
Thanks Logans Run.Ford beat Toyota/Scion in division sales, and FMC beat TMC in total sales,
While I agree, it's pretty impressive that Toyota can hang with such low truck volume. Tundra is garbage. New Tacoma is nice though.Thanks Logans Run.
And although Toyota had a good run, it was not without Ford's slow first half start impacted by several large volume sellers lagging behind, like F150. Had Ford not seen truck volumes down so low for so long, they would have had a much larger gap between them.
I think 2016 will be much better, especially for Lincoln.
I may need to wake up before I read numbers in the future. I was going by Autoblog's December for some reason and Toyota did top Ford in total sales, all brands considered for the month. Hope that doesn't become a trend!Ford beat Toyota/Scion in division sales, and FMC beat TMC in total sales,
:thumb: :thumb: cuz me Too!Charts cause I love Charts!
:thumb: some SPOOKY similarities to mine...I do agree about 2016 being a VERY good year. I think the refreshed MKZ will push it over 4000 units for a few months here or there. Continental will certainly outsell MKS. MKX will gain a LOT of steam I believe, and MKC will probably bump a tiny bit due to MKX interest.
~37-40K units for MKZ..(2015: 30,901; 2014: 34,009)
~28-30K units for MKC .(2015: 24,590; 2014: 13,077)
~34-36K units for MKX..(2015: 22,119; 2014: 23,995)
~12K for Navigator ..... (2015: 11,964; 2014: 10,433) -if fuel prices stay low-
~Continental eventually doubles MKS sales and outsells Navigator in at least 3 months after availability steadies .... (2015 MKS: 6,877; 2014 MKS: 8,160)
~5K for MKT I guess, who cares
Total sales predictions:
Low side (somewhat realistic): 119,000 units sold
High side (hopeful): 128,000 units sold