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Mercury C557
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  • Ford of Europe January market share increased 0.5 percentage points to 9.3 percent -- the highest January share since 2004
  • Ford one of only three manufacturers to see market share gains in Euro 19 markets
  • New Fiesta is best-selling Ford car in January in the main 19 European markets
COLOGNE, Germany, Feb. 11, 2009 – Led by strong sales of the new Fiesta, Ford of Europe reported a January market share of 9.3 percent in Europe’s main 19 markets, its highest January share since 2004.

Ford of Europe sold 98,300 vehicles in its main 19 markets in the first month of 2009, including 28,300 new Fiestas, making it the best-selling Ford car in January. Since the Fiesta’s European launch in August 2008, sales of the popular small car have totaled 89,000 units. The new Fiesta, the first in a series of global, fuel-efficient small cars from Ford, is also being rolled out in China and other Asia Pacific markets. It will go on sale in North America in early 2010.

Ford’s January sales across its main 19 European markets were down 23.1 percent from the same month a year ago, less than the overall industry decline of 27.2 percent. Ford’s share of 9.3 percent was an increase of 0.5 percentage points over January 2008.

“We're delighted that our new products are wanted by the motoring public, and that this desirability is being reflected in the share growth that we are seeing,” said Ingvar Sviggum, vice president marketing, sales and service, Ford of Europe.

“Unfortunately, this share improvement is taking place in the context of a deeply declining market across Europe, so we are in effect taking a larger slice of a much smaller cake. This is why we're taking actions to reduce our costs in response to lower revenue — so that we can protect the flow of exciting new products which is finding such favor, and thus ensure that we come out stronger when we finally get through this deep recession,” Sviggum said.

Market share up in 17 markets
Ford of Europe had January market share gains in 17 of its 19 main European markets, with declines coming in Spain and Greece. Ford was market leader in the U.K., Hungary and Ireland, and among the top three in 14 out of the main 19 European markets.

In addition to the Fiesta, top-selling Ford models in the 19 main European markets were the Focus, with 21,400 units, and Transit, which sold 8,200 units. In France, the Fiesta and C-MAX were the best-selling imported vehicles in their segments. In Spain, the Fusion, Focus, Mondeo and Galaxy led their segments.​

much more... including model-by-model sales for January
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