Ford Europe Sales take a Dip
•Ford was Europe's No.2 best-selling passenger car brand in August and year-to-date
•Fiesta remains Ford's top-selling car in Europe in the first eight months of 2010, with 810,000 new Fiestas sold in Europe since launch, and more than 940,000 sold globally
•Kuga success continues – outstanding performance year-to-date – best volume and share since launch in early 2008, volume up 24 per cent on 2009 YTD
•Ford retained overall year-to-date market leadership in the UK, Denmark, Hungary, Ireland and Turkey
•In the UK, Ford leads all major car market segments year-to-date 2010 with Fiesta, Focus, Mondeo, Galaxy and Transit
•Ford is the leading import brand in the Czech Republic and Italy year-to-date
•Scandinavian markets continue their sales success year-to-date: Sweden, Norway and Denmark up by 41, 32 and 31 per cent respectively
•Ford share and volume down year-on-year as European total market continues to decline for the fifth successive month
•Ford's market share increased in nine out of 19 main European markets in August and six of the 19 markets in the first eight months of 2010
COLOGNE, September 15, 2010 – Ford maintained its position as Europe's No.2 best-selling passenger car brand in August and for the first eight months of 2010.
Ford also remains market leader in the UK, Denmark, Hungary, Ireland and Turkey, and No.1 imported brand in Italy and the Czech Republic year-to-date. This is despite the fifth consecutive month of decline in the European total market, and the continuation of heavy discounting by many competitors.
"Ford is one of the strongest players in the European automotive industry, earning $429 million in the first half of the year," said Ingvar Sviggum, vice president for Marketing, Sales and Service at Ford of Europe. "But Europe is becoming an increasingly difficult market to operate in given the declining market, and the unsustainable and brand-damaging discounting actions being pursued by many of our competitors.
"At Ford, we see these market challenges as not just a barrier to our business, but as an opportunity. We will continue to do the right thing for our customers, employees and other key stakeholders by building on our successful product-led strategy, and looking for the right balance of revenue, volume and market expense", Mr Sviggum added.
August was the fifth month of decline in a row in the European new car industry. Ford sales of 60,300 new vehicles in its traditional 19 European markets were 12,200 lower compared to August 2009. Market share in these markets was 7.5 per cent for the month, 0.6 percentage points down on August 2009, but still the second-highest August market share since 2006.
Fiesta continues to be Ford's best-selling new car, with 282,900 units sold during the first eight months of 2010. Since the latest generation Fiesta went on sale in October 2008, more than 940,000 Fiestas have been purchased by customers around the world, with 810,000 being sold in Europe.
Traditional 19 European markets year-to-date
Ford registered 875,500 vehicles in its traditional 19 European markets in the eight months of 2010, 69,100 units or 7.3 per cent below 2009. Year-to-date August market share in the traditional main 19 European markets was 8.5 per cent, down by 0.5 percentage points compared to the same period in 2009. Ford's share increased in six of the traditional 19 European markets in the first eight months of 2010.
All 51 European markets in August and year-to-date
Ford of Europe sold 80,500 new vehicles in August across all its 51 markets, a reduction of 8.5 per cent or a decrease of 7,300 vehicles on the same month 2009. Year-to-date, 1,023,300 new Ford vehicles were registered, a reduction of 61,400 on the first eight months of 2009. Compared to the same period 2009, Ford sales were 5.7 per cent lower.
August sales highlights
•Market leader in the UK, Denmark, Ireland, Hungary and Turkey for the month.
•Ford's share in its main 19 European markets was 7.5 per cent for August, 0.6 ppts below last year – but still the second-highest August share since 2006.
•No.2 selling passenger car brand in August in Europe.
•Increased share in nine of Ford's main 19 European markets.
•Ford's volume in Italy was down by 1,900 units versus August last year to 6,200, while market share rose slightly by 0.1 ppts to 8.3 per cent – the highest August share since 1997.
•Ford was again No.1 imported brand in Italy.
•Belgium's August volume of 3,100 was up 1,000 units or 44 per cent on August 2009 – the highest August sales volume there since 1993 and the highest volume improvement of all Ford's traditional 19 European markets in August. Market share of 6.9 per cent was 1.1 ppts higher, marking the highest August share for Ford in the country since 2001.
•Highest share gains in the traditional 19 European region were delivered in Norway (up 2.8 ppts; market share at 10.2 per cent, the highest since August 1994), Denmark (up 1.7 ppts; share at 8.3 per cent, the best August share since 1997) and Sweden (up 1.1 ppts, at 7.0 per cent).
•Fiesta (16,500), Focus (12,500), and Transit (7,100) were Ford of Europe's three top-selling
•Fiesta was also the best-selling foreign vehicle for the month in Italy.
•23 months after its debut, more than 940,000 customers have purchased the Fiesta around the world, with 810,000 cars being sold in Europe. Production of the Fiesta also started in Mexico for the North American market and in Thailand for local and ASEAN markets.
•Kuga sales of 3,000 was the highest August volume since launch in February 2008.
•S-MAX and Transit had another strong month in August, with S-MAX sales soaring by 10 per cent; and Transit Connect by 4.8 per cent versus August 2009. Transit August share was the highest since 2003.
•C-MAX and S-MAX were the top-selling imported products in their segments in France.
•Retail sales accounted for 71 per cent of Fusion, 65 per cent of Fiesta, 64 per cent of Ka, and 60 per cent of Kuga sales in August 2010.
August year-to-date 2010 performance
•No.2 selling passenger car brand in Europe year-to-date.
•Market leader in the UK, Denmark, Ireland, Hungary and Turkey.
•Ford's share increased in six of its main 19 European markets.
•In France, registrations slightly decreased to 93,100, down by 3,400 units or 3.5 per cent lower on 2009.
•Year-to-date August sales volume in Spain rose to 68,600, up by 15.6 per cent or 9,300 on the same period 2009 – the highest August YTD volume improvement in Ford's main 19 markets.
•Leading import brand in the Czech Republic and Italy in the first eight months of 2010.
•In the first eight months of 2010, Switzerland reported a volume of 12,400, up by 1,600 units or an increase of 15.2 per cent on the same period 2009 and the highest year-to-date August volume there since 2002. Share of 5.9 per cent was the best August year-to-date share since 1999.
•Scandinavian markets continue to perform well in the first eight months of 2010. Sweden had registrations of 13,400, up by 4,000 units, an increase of 43.4 per cent on 2009 and the highest year-to-date volume improvement in all of Ford's 19 markets, also the highest August volume there since August year-to-date 2007. In Denmark registrations rose 3,100 units or 38.4 per cent to 11,100. Norway's sales volume was at 9,200, up by 2,200 or an increase of 31.1 per cent on the first eight months of 2009.
•The highest share gains of all 19 markets in the first eight months of 2010 were in Denmark (+0.9 ppts at 10.4 per cent share, the best August year-to-date share result since 1997), Sweden (+0.4 ppts to 6.4 per cent, the highest YTD August share since 2002), and Switzerland (+0.3 ppts to 5.9 per cent), the best August year-to-date share there since 1999.
•Year-to-date 2010, Turkey's share was at 15.6 per cent, up 1.6 ppts on the same period 2009.
•The three best-selling vehicles year-to-date 2010 were the Fiesta (282,900), Focus (176,600) and Transit (82,300).
•In the first eight months of 2010, Fiesta remained the best-selling foreign vehicle in Italy.
•70,500 new Ford Ka vehicles have been delivered to Ford customers this year, up 2,000 units or 2.9 per cent on the first eight months of 2009. Share and sales volume were the best since 2002.
•Kuga has been a hit with customers in the first eight months of 2010 with sales of 47,900, up by 9,200 or 23.8 per cent on the first eight months of 2009 – the highest volume improvement of a Ford vehicle in the main 19 markets year-to-date August 2010 and the best year-to-date August volume and share for Kuga since launch in February 2008.
•Ford segment-leading in the UK with Fiesta, Focus, Mondeo and Galaxy year-to-date.
•C-MAX and S-MAX were the best-selling foreign vehicles in their segment in France.
•Fiesta remained No.1 best-selling car in the UK year-to-date, ahead of the Focus in No.2 position, while Transit was the best-selling commercial vehicle year-to-date 2010.