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FORD EVEREST CONCEPT REVEALS FUTURE DIRECTION FOR RUGGED, MID-SIZE SUV AT BANGKOK INTERNATIONAL AUTO SHOW
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- Ford Everest Concept shows Ford’s vision for a mid-size, seven-seat versatile SUV designed for ASEAN and global markets, to be built in Thailand

- Ford Everest Concept builds on Ford’s global SUV expertise to show how Ford expects to bring new levels of refinement and capability to the fast-growing SUV segment

- Premium comfort sets the Everest Concept as the new benchmark for what it means to be a truly progressive, tough SUV with a refined appearance that communicates the vehicle’s capabilities

Presenting a breakthrough blend of strength, style and technology, Ford showcased the new Ford Everest Concept at the Bangkok International Auto Show today. The ASEAN debut of the Ford Everest Concept follows its global reveal in Sydney in August 2013.

“The Ford Everest Concept shows the bold new direction that we envision for a mid-size, seven-seat SUV that has been designed for ASEAN and global markets,” said Matt Bradley, president, Ford ASEAN.

“Extending Ford’s unsurpassed heritage of creating class-defining SUVs, the Everest Concept features a stunning design that hints at its toughness and exceptional capability. And, like the current Everest, the production version of this next-generation SUV will be built right here in Thailand.”

The Ford Everest Concept builds on Ford’s SUV expertise and is aimed squarely at the global utility market, which grew 13 percent in 2013. Thanks to its global strengths and growing lineup of products, Ford outpaced this rapidly growing segment in 2013, selling 1.2 million utility vehicles, up 35 percent from a year earlier.

A vehicle like the Ford Everest Concept will strengthen Ford’s utility offering in the fast-growing ASEAN region, and comes after the introduction in the region of the all-new Ford EcoSport, a class-defining urban SUV.

Unshakable toughness and premium comfort sets the Everest Concept as the new benchmark for what it means to be a truly progressive SUV.

Featuring a powerful, yet refined, design that is unmistakably Ford, the Ford Everest Concept is a strong precursor to a vehicle that will meet the needs of customers in ASEAN markets looking for a highly capable vehicle that is equally at home up-country or in the city, combining world-class toughness with premium refinement.

The Ford Everest Concept is built upon key Ford design cues, combining sleekness and refinement with bold and rugged technical details. Headlamps connected to a prominent inverted trapezoid grille set high on the front allowed designers to maximize the headlamps’ dimensions, communicating better functionality while emphasizing the grille and the SUV’s width. The result is a strong and powerful presence for the entire front end, one which is unmistakably a Ford.

Moving back from the upright grille, the headlamps are swept back for a modern and aerodynamic look. The vehicle’s profile is sculpted, with sleek and tailored body sides that give the Ford Everest Concept a modern and sophisticated air.

At the back of the vehicle, designers placed prominent, chiseled taillamps over a negative scallop, making for a sculptural and robust rear that contrasts with the square, flat liftgates on traditional SUVs. Combined with high ground clearance that indicates the vehicle’s off-road potential, the distinctive design of the Ford Everest Concept reflects the SUV’s fun-to-drive Ford DNA.

Amplifying and reflecting the vehicle’s tough physique and impressive capabilities, the Ford Everest Concept is painted in a show-stopping red with a flash of orange, called “Sunset Flare”. Bold and powerful, it has a warmth that expresses the vehicle’s premium qualities.

Created by Ford’s regional design and product development team in Australia, the Ford Everest Concept is the latest proof point of Ford’s regional design and engineering capabilities, as it creates world-class vehicles for markets in Asia Pacific and around the world.

“The Everest Concept represents our vision of a global Ford vehicle with regional heritage that will allow customers to take on the world,” said Bradley. “It shows how we continue to implement an ongoing product-led transformation and futher expand our showrooms across the ASEAN region.”
 

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Re: Bangkok Live – Ford Everest Production Confirmed

From Carsguide.com.au

"The production version of the Ranger-based Everest has been confirmed to be built in Thailand and sold globally -- meaning it's on the cards to arrive in Australia within two years, although that's yet to be confirmed by Ford Australia. However it won't be replacing the Territory after it's axed, with that role falling to the next generation of the Ford Edge SUV revealed for the US market.

Ford is expected to give the Everest underpinnings to tackle tough offroading, although there's also the likelihood of rear-wheel drive softer variants catering to the city market and buyers focused on lower fuel use."
 

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Since the Territory is a 7-Seater, I'm not sure how an Edge qualifies as a direct successor. The Explorer seems like an obvious answer, although they will likely wait until the next-gen to make a global production push for Explorer.
 

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This vehicle has a place in NA.

The Explorer(192k) has become the large 7 passenger wagon crossover that competes more directly with the Toyota Highlander(127k), Nissan Pathfinder(88k), Honda Pilot(126k), Chevy Traverse(96k),

Which leaves a whole in the Ford lineup where the RWD, rugged Jeep Cherokee(174k), Dodge Durango(60k), and Toyota 4-Runner(51k) lived for 2013, with sales increasing across the line.

The Everest added to the lineup will allow the Explorer to become more of the lightweight family utility wagon. While the truck based RWD Everest would offer the towing, off road capability, and power the crossovers can't match.

Global Ranger: 7,700
Durango: 7,400
Grand Cherokee: 7,400
4-Runner: 7,300

It looks like Ford has already benchmarked the Global Ranger against the competition, with a planned Everest SUV based on the truck.

Just like the Global Ranger, looking at the clear holes in the Ford lineup, it's clear that the Everest is coming to NA.
 

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Mercury C557
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Bloggin said:
...The Everest added to the lineup will allow the Explorer to become more of the lightweight family utility wagon. While the truck based RWD Everest would offer the towing, off road capability, and power the crossovers can't match...
as long as FoMoCo keeps making the Explorer look like a rugged style-free truck


meanwhile
here's another demand for a Ranger-based baby(actually, teenaged)RAPTOR!!
 

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as long as FoMoCo keeps making the Explorer look like a rugged style-free truck


meanwhile
here's another demand for a Ranger-based baby(actually, teenaged)RAPTOR!!
Clearly the Explorers rugged looks are not compensating for it's lack of ability. The direction the refreshed model for 2015 takes would be a good indication. Ford would either take a more upscale look, or more aggressive adding more capability.

The Ranger is coming to NA. No question. And the Ranger would make an excellent Raptor. Small enough to drive daily and fits in the garage, and will even cost less as a smaller truck.
 

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Mercury C557
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^ I'm thinking about sales numbers Not capabilities becuz
Bloggin said:
...Clearly the Explorers rugged looks are not compensating for it's lack of ability...
the current LACK of capability doesn't seem to hurt sales.
so
imho, FoMoCo just has to be careful with differentiating the Everest & Explorer...
mainly probably price!
Doubt if it really matters about different size in & out NOR they even might be able to have the (near)Exact same styling?
Guess I'm speculating about the Everest just/mainly being a "trail-rated" Explorer - as far as the consumers are concerned.

Is that very different from your vision, Bloggin?
 

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^ I'm thinking about sales numbers Not capabilities becuzthe current LACK of capability doesn't seem to hurt sales.
so
imho, FoMoCo just has to be careful with differentiating the Everest & Explorer...
mainly probably price!
Doubt if it really matters about different size in & out NOR they even might be able to have the (near)Exact same styling?
Guess I'm speculating about the Everest just/mainly being a "trail-rated" Explorer - as far as the consumers are concerned.

Is that very different from your vision, Bloggin?

We are looking at two different markets. (A) RWD, Off-Road, 6,000+ towing capacity, Rugged SUVs where the Jeep, Durango, 4-Runner lives, (B)Big soft-roader large family wagon/SUVs where the Explorer, Highlander, Pilot lives.

Ford's hole in the marketplace is that they don't have a vehicle for market (A). But the new Everest can fill that gap. Just like the gap to be filled by the Global Ranger that the even bigger 2015 F-150 can't cover.

It's clear Ford has planed for the Everest and Explorer to be marketed together based on size and capability.
 

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It's clear Ford has planed for the Everest and Explorer to be marketed together based on size and capability.
The Everest competes in the pickup-based SUV segment that is popular in South East Asia.
Pricing in this segment is very close to that of the compact crossover SUV segment (they run almost parallel each other).
Here in the Philippines, the Everest is positioned below the Explorer.

If the Explorer starts at $30K in the US, i'm guessing a base 2WD Everest would start in the mid 20s.

PS: Here in the Philippines, when the current Explorer was launched it became an instant hit and stole sales from traditional SUVs like the Nissan Patrol, Mitsubishi Pajero (aka Montero), Toyota Prado (twin of the Lexus GX) and their own Expedition (now they narrowed it down to just the LWB EL version), it also outsells other crossovers like the Pilot, CX-9, Traverese and Durango by a large margin.
 

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Bloggin said:
We are looking at two different markets...
Agree (tho think I'd say demographics &or segments
)

Bloggin said:
...(A) RWD, Off-Road, 6,000+ towing capacity, Rugged SUVs where the Jeep, Durango, 4-Runner lives, (B)Big soft-roader large family wagon/SUVs where the Explorer, Highlander, Pilot lives.

Ford's hole in the marketplace is that they don't have a vehicle for market (A). But the new Everest can fill that gap. Just like the gap to be filled by the Global Ranger that the even bigger 2015 F-150 can't cover.

It's clear Ford has planed for the Everest and Explorer to be marketed together based on size and capability.
still Agree :nevreness:
but guess I'm thinking more about (superficial?) product planning and the overall lineup**
& tho I could easily be wrong but
thinking that (unlike most/other situations) these 2 vehicles might benefit from a strong visual relationship.

AM222 said:
...PS: Here in the Philippines, when the current Explorer was launched it became an instant hit and stole sales from traditional SUVs like the Nissan Patrol, Mitsubishi Pajero (aka Montero), Toyota Prado (twin of the Lexus GX) and their own Expedition (now they narrowed it down to just the LWB EL version), it also outsells other crossovers like the Pilot, CX-9, Traverese and Durango by a large margin.
I'd like to know more about ^this!
Do you have numbers - or a reasonable ball-park idea, AM222?


^ & ^^ imho a primary goal needs to be assuring that Everest sales are IN ADDITION TO Explorer's
with as few "sales stolen" as possible - or at least balanced by conquest sales


** I do realize this all could be due to just my own fixations...
 

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Clearly the Explorers rugged looks are not compensating for it's lack of ability. The direction the refreshed model for 2015 takes would be a good indication. Ford would either take a more upscale look, or more aggressive adding more capability.

The Ranger is coming to NA. No question. And the Ranger would make an excellent Raptor. Small enough to drive daily and fits in the garage, and will even cost less as a smaller truck.
Bloggin, what makes you think the Ranger is coming to NA when for the most part everything I've read from Ford is no? It's the same statement of it's so close in size to the F150. Plus with the chicken tax, they can't import it to NA from anywhere else. They currently don't have the production capacity to produce it here stateside. Ford took alot of slack last year for importing the partial completed Transit from Turkey then putting the final touches on it here to avoid the chicken tax.
 

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I'd like to know more about ^this!
Do you have numbers - or a reasonable ball-park idea, AM222?
Before anything else, the Philippines is a small market, large SUVs, specially gasoline-engine models make up a smaller slice of the vehicle pie.
The Explorer averages at around 100+ units a month, while the competition can only manage 2-digit numbers, some selling as low as a dozen or 2 dozen units a month (you'll find the Durango, Traverse & Pilot somewhere in that area).
The Ranger on the other hand, overtook the (former number 1) Toyota Hilux with 647 units sold in February, the Hilux was not too far off with some 600+ units sold (I don't know the exact number).
The all-new Ranger led the record month with retail sales jumping 158 percent from a year ago to 647 units, representing its best-ever monthly performance and making it the top-selling pickup truck in the Philippines for February.

Strong demand is continuing for both automatic and manual transmissions of the versatile all-new Ranger, which has redefined the pickup segment.
-philstar


In the Philippines, Ford is strong in the SUV and pickup segment.
 

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I believe the Fortuner is smaller than the Everest. The Fortuner is the SUV for the Hilux, while the Prado is basically an SUV for the Tacoma.
Most likely because the new Ranger the upcoming Everest is based on is bigger than the Hilux.
The current soon to be replaced Everest which is based on the old Mazda-based Asian Ford Ranger has different proportions, it has a slim long body, while the Fortuner has a shorter, but taller body.
 

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Most likely because the new Ranger the upcoming Everest is based on is bigger than the Hilux.
The current soon to be replaced Everest which is based on the old Mazda-based Asian Ford Ranger has different proportions, it has a slim long body, while the Fortuner has a shorter, but taller body.
I think Ford should consider a smaller truck/SUV on the T6 platform below to cover all their bases.
 
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