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Why the Ford Fiesta is still Britain's favourite car
Telegraph.co.uk

December 6, 2010




Ford (NYSE: F - news) must be doing something right with its Fiesta supermini as it has bucked all trends and strong headwinds to emerge as the nation’s favourite car for what is certain to be the second year in the row.

In the first 10 months of 2010 Fiesta sold 98,453 units, meaning that more than one in 20 cars sold in the UK this year has been Ford’s supermini.

Just why Fiesta has turned so many heads is partly to do with a general move to smaller, more economical cars in the UK and the Government’s scrappage tax scheme, which favoured small car sales to the retail market until it was withdrawn in March this year. Scrappage incentives certainly helped the sixth-generation Fiesta, which in its first full year of sales in 2009 took over the top spot from Ford larger family hatchback, the Focus, which had been Britain’s favourite car for the previous decade.

Small wonder the public has taken to the new-generation Fiesta. It is smart, drives well, comes with a range of economical engines and has Ford’s considerable marketing clout backed up by an extensive countrywide dealer network. So far, so good, but last year Ford increased the prices of its cars no less than five times and even after a recent “price realignment”, where Ford and its dealers shared the pain of reducing the price, Ford’s pricing is still on the dear side.


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I remember when we were over in London last summer, there were Fiestas everywhere. I'm sure the new Focus will be popular too. Ford as a brand is very well-represented in the UK, even though I don't think any models are actually made in the UK anymore. Just some engines & components.
 
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