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Ford, Honda, Hyundai Big Beneficiaries of Toyota's Troubles


Ford, Hyundai, and Honda—not GM or Chrysler, as some sources have claimed—look to be making the most conquests from customers who've had it with Toyota due to recall uncertainties.
In looking at the market share that Toyota has lost, that's what the pricing intelligence service TrueCar found. According to the company's data, a full 25 percent of customers migrating from Toyota are going to go to Ford or Honda vehicles, respectively. Hyundai is another big winner, close behind at 20 percent.
It's likely not coincidental that both of these brands currently carry the reputation for reliability that Toyota has long enjoyed.
TrueCar, which gets a lot of traffic from shoppers looking to get a run-down of the numbers as they close the deal on a new vehicle, saw a drop in traffic of about 30 percent for Toyota vehicles following the recall. Traffic for models covered under the recall fell by 46 percent, TrueCar Reports, while it was down 16 percent for other models. Traffic rose the most overall for Hyundai, up 15 percent, post-recall.
Up close, TrueCar looked at both the 2010 Toyota Corolla and its competitive set before and after, and at the 2010 Toyota Camry before and after. Looking at Web traffic before and after, the Kia Forte saw the largest gain in interest, with traffic up by a third; the Hyundai Elantra also did well, with traffic up nearly 26 percent. Also doing especially well were the Ford Focus (+14 percent) and the Honda Civic (+13 percent). The only vehicle in that class that didn't see a gain in traffic over this time was the 2010 Nissan Sentra. Prices for any of these vehicles didn't change by more than two percent over the same period.
In the Camry's set, the firm saw that the 2010 Ford Fusion and Hyundai Sonata both saw huge jumps in traffic (up more than 26 percent), while the 2010 Honda Accord and Nissan Altima both got double-digit boosts.
TrueCar sources actual sales transaction data covering more than 43 percent of all new vehicles sold in the U.S., which as of January includes more than 300,000 vehicles.
You'll find full access to TrueCar market-data numbers here at TheCarConnection.com as you browse our new-car reviews, specs, and prices.
Today another site, CarGurus, revealed that search volumes for the ten days directly after the main Toyota recall announcements on January 26 were down between 6 and 16 percent, with models from Ford and Chevrolet up the most. Among the models CarGurus reported on, search volume for the 2010 Toyota RAV4 was down the most—more than 16 percent—with the 2010 Honda CR-V and Ford Escape seeing the greatest increases in search volume. CarGurus' data however conflicted with that of TrueCar, showing that several GM products were seeing increased search volume​
 

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The new Focus must be in the dealers rigth now... is an oportunity missing for Ford... is a pity...
 

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Ford is looking particularly forward thinking with the investment it did on the mid-life upgrade of the Fusion. Instead of mildly upgrading the styling like Ford has often done in the past, Ford added better engines and content that are making the Fusion ripe for the taking in this market. And with the Fusion being nicely priced, Ford stands to gain big time.

While I agree that the new Focus needs to be here now, one can't fault Ford for not having it ready now. Afterall, the attention was focused on the Fiesta and that is due to launch shortly. If Toyota's problems linger all year like I believe they will (more shoes will drop I can assure you), then the Fiesta will be stealing sales from Toyota's strongest product that is left - the Yaris - and Toyota will be further weakened. The Focus will arrive on the cusp of the Toyota corpse going stone cold and I predict that the Focus will be a top three best seller in the market a few months after its launch.

I did forget to mention that the Taurus moving upscale looks even like a better decision - ready to steal the sales from Avalon - though something has to be done to prevent Taurus sales cannabilizing Lincoln's - as the Taurus is that good a product IMHO.
 

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Ford is looking particularly forward thinking with the investment it did on the mid-life upgrade of the Fusion. Instead of mildly upgrading the styling like Ford has often done in the past, Ford added better engines and content that are making the Fusion ripe for the taking in this market. And with the Fusion being nicely priced, Ford stands to gain big time.

While I agree that the new Focus needs to be here now, one can't fault Ford for not having it ready now. Afterall, the attention was focused on the Fiesta and that is due to launch shortly. If Toyota's problems linger all year like I believe they will (more shoes will drop I can assure you), then the Fiesta will be stealing sales from Toyota's strongest product that is left - the Yaris - and Toyota will be further weakened. The Focus will arrive on the cusp of the Toyota corpse going stone cold and I predict that the Focus will be a top three best seller in the market a few months after its launch.

I did forget to mention that the Taurus moving upscale looks even like a better decision - ready to steal the sales from Avalon - though something has to be done to prevent Taurus sales cannabilizing Lincoln's - as the Taurus is that good a product IMHO.
You are rigth... The Taurus is in good position for takes many Avalon sales... The Taurus is a very good car, an entry level luxury sedan perfectly targeted to figth with Buick La Crosse, Lexus ES and GS, Avalon, some Audis, VW Passat... and a miriad of entry level luxury sedans from Acura, Infiniti, etc.....
I hope the Focus could detrone the Corolla as the top seller in the compact category. I predict near 300000 Focus in its 1st year . The Corolla's sales will fall , at least, 25%... The Civic is at the top of the sales could reach. We will need to see the new compact Hyundai... that is the other big contender in this figth...

The Fiesta must be the top seller or the 2nd in this category (only behind the Fit )... Maybe 150000 Fiesta could find american homes in the 1st year.

Whatever, Ford is in the best position in this Toyota debacle. Only Hyundai is as good as Ford this year , in term of launch of new or vastly revamped products.
 

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You are rigth... The Taurus is in good position for takes many Avalon sales... The Taurus is a very good car, an entry level luxury sedan perfectly targeted to figth with Buick La Crosse, Lexus ES and GS, Avalon, some Audis, VW Passat... and a miriad of entry level luxury sedans from Acura, Infiniti, etc.....
I hope the Focus could detrone the Corolla as the top seller in the compact category. I predict near 300000 Focus in its 1st year . The Corolla's sales will fall , at least, 25%... The Civic is at the top of the sales could reach. We will need to see the new compact Hyundai... that is the other big contender in this figth...

The Fiesta must be the top seller or the 2nd in this category (only behind the Fit )... Maybe 150000 Fiesta could find american homes in the 1st year.

Whatever, Ford is in the best position in this Toyota debacle. Only Hyundai is as good as Ford this year , in term of launch of new or vastly revamped products.
There is no evidence that Hyundai's will hold up. Ford is rocking, but, everyone should be uncomfortable about Honda, and a Vengance from both Toyota and GM. They are two massive companies with some serious engineering muscle.
Ford and VW are the only ones that will probably hold on well to their comeback.
 
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