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http://www.usatoday.com/story/money/cars/2017/01/30/ford-motor-co-mobility-super-bowl-ford-hub-world-trade-center/97141716/

Ford is announcing two moves Monday to try to reinvent its image among consumers as a transportation solutions provider, not just an automaker.

The automaker is ramping up its image makeover with a new TV ad airing immediately before Super Bowl LI next Sunday. It is also opening a new demonstration center for tourists and locals in New York City called FordHub.

The Dearborn, Mich.-based automaker will air a 90-second commercial immediately before kickoff Sunday on Fox, Ford U.S. marketing director Chantel Lenard told USA TODAY.

The ad is paired with the opening of a 2,900-square-foot experiential FordHub exhibit at the Westfield World Trade Center. Lenard said both initiatives are designed to highlight the company's attempt to remake itself as a provider of "transportation solutions," instead of just a vehicle manufacturer.



https://www.fordpass.com/en_us/hubs.html
 

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Kind of a boring ad if you ask me. And personally, seems like they're focusing too much too quickly on the "mobility solutions" side of things.
 

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I'm gonna take a guess at the front of this vehicle taking strong cues from the EcoSport but with no open ports lol.
 

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It is a surprisingly pro-Urbanism, pro-Transit, pro-City ad given the current climate.

Go Ford for that.

(To explain -- the most urbanist of urbanists will argue that supporting transit, biking, and walking and carshare is not about relieving congestion, but to give people options so they do not need to be stuck in traffic .... they echo that wonderfully!
 
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