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Ford India Sales Increase 33% for November
Times of India


NEW DELHI: Car makers suffered post-festive season pangs in November with major companies Maruti Suzuki India, Hyundai Motor India, Tata Motors and Mahindra & Mahindra reporting decline in domestic sales.

In an exception to the trend, Honda Cars India and Ford, however, reported increase in sales during the month riding on their successful models Amaze and EcoSport respectively.

Country's largest car-maker Maruti Suzuki India (MSI) posted a decline of 5.9 per cent in its domestic sales to 85,510 units during the month.

While its mini passenger cars, including M800, Alto, A-Star and WagonR grew by 3.7 per cent at 38,040 units, its compact cars comprising Swift, Estilo and Ritz declined by 24 per cent at 18,122 units in November.

Similarly, rival Hyundai Motor India saw its domestic sales down 3.6 per cent at 33,501 units during the month.

Commenting on the sales, HMIL Senior Vice-President, Sales and Marketing, Rakesh Srivastava, said: "After the festival season, market has been sluggish due to unfavourable macro-economic factors and low market sentiments resulting lower customer enquiries."

General Motors India also reported 14.14 per cent decline in sales at 6,214 units in November 2013. The company had sold 7,238 units in the same month of 2012.

GM India Vice-President P Balendran said that the market continues to remain sluggish due to unfavorable economic conditions and the company does not expect any improvement in the coming months.

On the other hand, Honda Cars India reported over two-and-half fold increase in its domestic sales in November 2013 at 9,332 units as against 3,711 units in the same month last year.

Ford also said its domestic sales grew by 33 per cent to 7,909 units in last month.

Ford India Executive Director (Marketing, Sales and Service) Vinay Piparsania said: "We are happy that we continue to register steady sales growth despite persistent market challenges as Indian consumers respond enthusiastically to our smart, fuel-efficient and dependable vehicles."

Yesterday, Mahindra & Mahindra's (M&M) reported 22 per cent decline in its domestic sales at 36,261 units.

"Post the festive season month of October, auto industry has turned to further de-growth and continues to remain subdued. Unless some concrete measures are provided for its revival, we do not foresee any immediate turnaround," M&M Chief Executive (Automotive Division) Praveen Shah said.

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Ford India Sells 12,050 Units in November; Domestic Wholesales Rise 33 Percent
Ford.com

​NEW DELHI, India – Ford India sold 12,050 vehicles in combined domestic wholesales and export sales in November, up 19 percent over the same month last year.

Ford India’s domestic sales rose to 7,909 units in November, up 33 percent from 5,944 units a year earlier. Strong domestic demand for its products was enhanced by exciting festive offers that brought more customers into showrooms.

Exports remained steady in November at 4,141 units.

“We are happy that we continue to register steady sales growth despite persistent market challenges as Indian consumers respond enthusiastically to our smart, fuel-efficient and dependable vehicles,” said Vinay Piparsania, executive director of Marketing, Sales and Service, Ford India. “At Ford, we strive to provide best-in-class products for our valued customers. This festive season, our smart and exciting offers added to the joys of ownership.”

Consumers in India enjoyed special offers on Ford products throughout November, including free insurance, exciting exchange bonus and reduced maintenance costs.

Bringing its lineup of class-leading global vehicles to more consumers across the country, Ford India expanded its dealership network in November to 274 sales and service outlets, covering 146 cities. The expansion is part of Ford’s aggressive drive to nearly double its sales and service touch points around mid-decade to 500 outlets.

Going further to empower the communities around its facilities, Ford India launched its first cohesive community outreach initiative in Sanand, Gujarat in November. Aligned with Ford India’s vision to improve health, safety and education in communities surrounding its operations, the first phase of the initiative will ensure safe drinking water for nearly 1,500 children between the ages of three and six from 30 Anganwadis, covering 18 villages in Sanand.
 
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