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The Spaminator
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Ford Transit Starts Sales
Ford Inside News
July 1, 2014
By: Austin Rutherford


Even on the back of June records for both the Fusion and Transit Connect, Ford sales fell 5.8 percent in June mostly due to the 11.0 percent drop from F-Series. This was to be expected with the F-150 switchover taking as much as 70,000 units off storeroom floors in the next few months.

The Focus saw a rebound month as sales climbed 13.1 percent. The Expedition is faring well ahead of the facelift's launch with a 43. 9 percent climb.

The biggest drop off was seen by the Fiesta, whose sales fell 31.1 percent.

In product news, the all-new Ford Transit launched with a total of 490 units sold. Last month's debut, the Lincoln MkC, saw 684 units as the rollout continues its slower path.

Sales chart
 

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It looks like slow roll-outs of the F-150 and MKC are really hurting both brands.
 

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only 648 MKCs because they don´t have enough units right?
With about 563 on dealer lots today, and only 648 sold for June, we are looking at sales of about 27 per day(6 day sales week), with production only at about 20 per day(7 day production week). So it seems that Lincoln is doing a slow ramp up in an effort to avoid exaggerating any early production issues. Which is also why marketing is currently limited to print and social networking. July sales should be about the same if no issues are found, with a late July production ramp up preparing for a full August production/sales month.

If we remember, for the MKZ even with issues, there was a Jan, Feb slow production ramp up with March starting full production and sales.
 

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This june is a crazy month. All industry is down... less sales because are less working days.
Ford is hurted, aditionally, by F-series production switch.
I will not take those numbers too seriously... i could see a big gain for Ford when the new F series, MKC and Mustang will be at full capacity production .
 

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It looks like slow roll-outs of the F-150 and MKC are really hurting both brands.
F-150 sales were down 8k units but the real drag on Ford brand sales for June were Fiesta, down 3k, Taurus down 3k, Mustang down 2k, Escape down 3k, Edge down 4k. That's a 15k unit drop without F-150.

On the Lincoln side....something to watch are MKX sales, which were down 249 units (and some could be going to MKC until the new MKX arrives). MKZ was also down 190, MKS down 304, MKT down 180, with the Navigator up 41 units.
 

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F-150 sales were down 8k units but the real drag on Ford brand sales for June were Fiesta, down 3k, Taurus down 3k, Mustang down 2k, Escape down 3k, Edge down 4k. That's a 15k unit drop without F-150.

On the Lincoln side....something to watch are MKX sales, which were down 249 units (and some could be going to MKC until the new MKX arrives). MKZ was also down 190, MKS down 304, MKT down 180, with the Navigator up 41 units.
Ford's lineup seems to be aging REALLY fast. The Mustang, F-150, and Edge will be taken care of, but the Fiesta needs an overhaul. The Escape would use a major refresh as well.

At Lincoln, the MKX and Naviagtor will be taken care of, but the MKS is a boat anchor at the moment. The MKT barely contributes to the bottom line.

Based on these sales numbers, Lincoln needs to enter new markets. Full-size sedan sales, even when the new MKS is released, won't get them out of a sales slump. The full-size sedan market is shrinking.
 

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Yikes, stomped by GM with the ignition key in the off position, that's troubling...
Really?
So a slight difference in relative YOY sales is troubling to you, as Ford prepares so many new product launches?

What would you call like 32 freaking million recalls all JUST this year from GM, endless lawsuit claims being prepared, public perception falling by the day, and continuing every day? A minor hickup?


How cute
Have fun with that
 

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Ford's lineup seems to be aging REALLY fast. The Mustang, F-150, and Edge will be taken care of, but the Fiesta needs an overhaul. The Escape would use a major refresh as well.

At Lincoln, the MKX and Naviagtor will be taken care of, but the MKS is a boat anchor at the moment. The MKT barely contributes to the bottom line.

Based on these sales numbers, Lincoln needs to enter new markets. Full-size sedan sales, even when the new MKS is released, won't get them out of a sales slump. The full-size sedan market is shrinking.
True...

New Fiesta will launch next year in 2015 as MY2016. I think the 1.0L EcoBoost, manual only, marketed as an SFE package that came with the refresh on a low trim level model didn't help sales.

Escape does need a refresh and next gen needs to be more sleek, and less big box on wheels.

MKS replacement could not come early enough and should push MKS monthly sales into the thousands instead of the hundreds.

MKT should be replaced with a S-MAX variant. Then add the Taurus based Aviator.

A MKX Sport(Red Label) model, drop in a 340hp+ 2.7L EcoBoost V6 and give luxury performance consumers a reason to visit a Lincoln dealership.

With MKC in full production, that should add about 3k monthly sales. Pushing Lincoln past Infiniti monthly with the race on for YTD sales lead. YTD Lincoln is just 14k units behind Infiniti. June was just 1,300 units behind Infiniti. Acura is 3k ahead monthly and 33k ahead YTD, so would be a target for 2015.

Lincoln was down -2.7% for June. Infiniti was down -5.9 for the same time period. Lincoln is up 16.3% YTD while Infiniti is up 13.6%. The momentum is with Lincoln.

Unlike the Ford brand, Lincoln 'needs' a sales crown for 2014. Overtaking Infiniti would give the brand a big marketing boost. Which is if Lincoln bit the bullet, loaded up the incentives on the elderly models, to increase the sales volume. By 2015 MKC and refreshed Navigator would be in full production.

And with the mpg drop for the MKZ Hybrid, and plug-ins at a low $3k premium over hybrid (Fusion Energi is just $20/mo more than Fusion Hybrid), now is the time for the 70+mpg, 19 EV mile MKZ Energi/Plug-in Hybrid
 

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Yikes, stomped by GM with the ignition key in the off position, that's troubling...
An 11% dip in F-150 sales is taking a toll on the brand's overall sales percentages, but it's an intentional decrease. Ford doesn't want to run out of F-150's during the transition to the new model, so they cut back incentives on the current model. It's definitely a sacrifice, but they need to retain truck buyers through the retooling.
 

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Focus sales took a big jump in June at 26,266 and at #3 for the month over 23,144 for June 2013, and the highest sales month since May 2013 at 27,187.

Corolla was #1 at 36,611 and Civic was #2 at 32,301.

Refreshed 2015 Focus will start production 4th quarter and hit dealer lots late 2014/early 2015.

Note: Two new Focus 5-door models just showed up in my neighborhood last month where both replaced imports.
 

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Meh, it's a transition year, it won't be pretty. The cars are getting better and I want them so that's all that matters to me as a buyer who does not shop for deals. It's a great year for Ford and Lincoln product.
 

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Ford's lineup seems to be aging REALLY fast. The Mustang, F-150, and Edge will be taken care of, but the Fiesta needs an overhaul. The Escape would use a major refresh as well...
not-imho
Fiesta is too small to be a major US player
Focus needs help... ...C2-US always has
Escape MCE is coming soon, as planned

...At Lincoln, the MKX and Naviagtor will be taken care of, but the MKS is a boat anchor at the moment. The MKT barely contributes to the bottom line...
MKS + MKT = as usual

...Based on these sales numbers, Lincoln needs to enter new markets. Full-size sedan sales, even when the new MKS is released, won't get them out of a sales slump. The full-size sedan market is shrinking.
:thumb:
but
I wouldn't underestimate what COULD be accomplished Brand-wide by a killer MKS(wic)
 

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Ebb and flow, ebb and flow, the industry isn't static, and some manufacturers will always be at the end of certain product cycles while others are at the beginning. I have no genuine concern for Ford, or even Lincoln, even though I DO hate seeing these down numbers. Ford two iconic vehicles, the F-150 and Mustang, are ready to hit the streets, the Fusion is hot, the Edge is coming, ther MKC is just warming up... so it WILL be a good year!
 

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Escape might be loosing ground because of the massive success of the Jeep Cherokee which is likely eating many of the Escape's customers. That car didn't exist a year ago.

Not great to see Ford struggling with utilities this year, they shouldn't be seeing declines when the industry is up substantially.
 

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AWD should keep the Escape from loosing ground.

The Cherokee is a surprise success. Would be nice too see Ford butch the Escape up a bit. New Edge looks MUCH better.

Maybe the Cherokee is responsible for the Escape losing ground.


Sent from AutoGuide.com App
 

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AWD should keep the Escape from loosing ground.

The Cherokee is a surprise success. Would be nice too see Ford butch the Escape up a bit. New Edge looks MUCH better.

Maybe the Cherokee is responsible for the Escape losing ground.


Sent from AutoGuide.com App

Jeep sales are up on every model from 12 to 27%. Cherokee has added another 80k sales for 2014 already. What Cherokee offers that Escape does not is the male consumer. I think you are right, the Cherokee is not overly female and box designed like the Escape that guys don't look like they are driving the girlfriend/wife's car. The Escape does need some balls.

But this is where I think Ford would benefit from having a real off-road brand like Troller in the US. This way a true off-road more male oriented Escape type vehicle would be offered, along with the Ranger, Everest and T4.

It's the same with the midsize car market. If Ford offered another brand(Mercury) with a traditional 3 box body design like the Accord, Camry and Altima, Ford would be able to compete better with the competition, while offering the more upscale looking, sleek Fusion. Right now the Fusion, as nice as it is, is just 2.7% above 2013 at 165k where 2012 was 161k for the same time period.

For example, the Kia Optima at 82k and the Hyundai Sonata at 106k combined at 188k, now outsell the Fusion at 165k. But Ford would need a 'Mercury' that was as extensive a new design language as Lincoln is from the Ford sibling. Like Kia is from Hyundai and have them compete. Simply rebadging won't do at all.....in the US. It works just fine in China and other countries where VW does well with simple badge rebranding.
 
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