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Ford Lio Ho Hosts a Mondeo Hybrid Workshop
Introducing the Hybrid Technology to the Market
Ford | May 23, 2015


TAIPEI, Taiwan — Recently, Ford Lio Ho held a two-session Mondeo Hybrid Workshop designed as a pre-launch event to help media learn more about Ford’s Hybrid technology and the new 2015 Ford Mondeo HEV (Hybrid), which will make its debut in Taiwan on June 2—this will also be its Asia Pacific debut. The workshop took place at the Le Meridien Hotel Art Gallery, which was designed like an art exhibition displaying the Mondeo’s exterior and interior, and welcomed a total of 56 Taiwanese media.

The workshop presentation was started by Jeffrey Tsai, manager, Product Marketing, Ford Lio Ho, as he talked about the overview of the new Mondeo HEV. Tsai was then followed up a presentation by Andy Kummer, manager, Product Marketing, Ford Asia Pacific, who walked media through the Hybrid technology.

The workshop also delved deeper in to Ford’s broad range of technologies that are being developed as part of its path to sustainable mobility. Near-term technologies including EcoBoost, hybrid technology and biofuel applications; mid-term technologies include PHEV and BEV; and longer term technologies hydrogen fuel cells.

The new Mondeo Hybrid is yet another addition to the already strong Power of Choice product line-up in Taiwan. It will be offered with a variety of powerful and efficient powertrains—1.0-, 1.5-, 2.0- and 2.3-liter EcoBoost; 1.5-, 1.6- and 2.0-liter Petrol; and 2.0-, 2.2- and 3.2-liter TDCi; and Elective Hybrid—to let consumers choose the best way to save money with leading gas mileage.

The first HEV was introduced to Taiwan in 2006 by Toyota. Now, Toyota, Lexus, BMW, Mercedes Benz, Audi, Porsche, Infiniti and Mitsubishi are offering their HEV and/or PHEV in the market. Between 2006 and 2014, roughly 60,000 EVs were sold in Taiwan. Market research shows that Taiwan customers’ knowledge about Ford’s NEV products is very limited. So the purpose of this workshop was designed to communicate Ford’s advanced hybrid technology to increase awareness and generate expectations of hybrid vehicles from Ford.
 

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Mercury C557
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(Ford) Near-term technologies including EcoBoost, hybrid technology and biofuel applications; mid-term technologies include PHEV and BEV; and longer term technologies hydrogen fuel cells...

...Now, Toyota, Lexus, BMW, Mercedes Benz, Audi, Porsche, Infiniti and Mitsubishi are offering their HEV and/or PHEV in the market...
 

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I know. One would think that with Ford and Lincoln coming to China so late in the game, the Mondeo Hybrid and MKZ Hybrid would already be there. And with ALL the other players already offering hybrid and/or plug in hybrid vehicles in the market, is a workshop really necessary to explain what a Ford hybrid is?

China now leads the US in monthly plug-in vehicle sales. It seems not only does Ford need to make their Energi models compatible with the Chinese plug technology, but increase EV range so there is less of a need to use a plug away from home. 50 EV miles takes the public charging out of the equation for over 95% of consumers on a daily basis. That should be the Ford's target range across all plug-in Energi models, and virtually eliminates the whole 'infrastructure' issue with plug-in hybrids. Taking the EV to 200 miles will do the same.
 

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Mercury C557
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...increase EV range so there is less of a need to use a plug away from home. 50 EV miles takes the public charging out of the equation for over 95% of consumers on a daily basis. That should be the Ford's target range across all plug-in Energi models, and virtually eliminates the whole 'infrastructure' issue with plug-in hybrids. Taking the EV to 200 miles will do the same.
Wonder if 50 EV miles serves China's needs?

I remember Paul saying how large of a city Shanghai is
+ wonder if the the Ford Brand's customer can afford to live in close proximity to their usual destinations
( similar to greater LA, where people living 100 miles from their workplaces became common in the 90's...
...so they could afford a house )
+² the London Syndrome of heavily penalizing bringing a petrol-powered vehicle within city-limits
( equally about being able to control/select one's propulsion method, as well as available range )
 
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