Ford Inside News banner

1 - 14 of 14 Posts

·
The Spaminator
Joined
·
5,791 Posts
Discussion Starter #1
Ford Motor Company U.S. Sales Increase 7 Percent in January; Focus, Escape, Explorer Drive Growth
Ford Media


  • Ford Motor Company U.S. sales in January totaled 136,710 vehicles, a 7 percent gain compared with January 2011; retail sales increased 8 percent
  • Focus contributed to 30 percent of Ford Motor Company sales growth in January, more than any other vehicle in the Ford product lineup. Focus sales were 14,400 vehicles, up 60 percent – the best January Focus sales performance since 2003
  • F-Series sales of 38,493 vehicles, up 8 percent. Ford has more than 75 percent share of the retail V6 full-size pickup market and most fuel-efficient full line of pickups on the market
DEARBORN, Mich., Feb. 1, 2012 – Ford Motor Company U.S. sales totaled 136,710 vehicles in January, a 7 percent increase versus year-old levels. The Ford brand totaled 131,589 vehicles in January, making it the best January sales month for the Ford brand since 2008.

“January started off with solid sales versus year-ago levels,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford saw the same solid month, with smaller vehicles in higher demand. Escape continued its record-setting run, and Focus set the pace for car sales in California, Texas and the Southeast.”

Ford brand grew small car, utility and truck sales in January versus a year ago. Focus small car and Escape utility combined provided 49 percent of Ford Motor Company volume growth in January. With 17,259 Escape vehicles sold, it was another best-ever January for Escape, topping last January by 24 percent.

Sales of the Ford Explorer totaled 9,966, a 36 percent gain versus strong year-ago results.

The Ford F-Series, America’s top-selling vehicle for the past 30 years, posted January sales of 38,493 vehicles, representing an 8 percent increase. EcoBoost-equipped F-150s represented 42 percent of retail sales in January, providing Ford a retail F-150 V6 engine mix (EcoBoost V6 and Ford’s 3.7-liter V6) of 54 percent for the month.
 

·
Registered
Joined
·
5,028 Posts
The Focus is back?.... Is America discovering the Ford compact ?
Fusion is down.... and is logical. The new model launch at Detroit keep the potential buyers in house waiting the new model arrival. I hope Ford can start the production in time.
The star of the month is the old friend Escape.... new sales record. Could the new model keeps this popularity?
 

·
Registered
Joined
·
306 Posts
A couple thoughts....

The negative impact on sales with Mercury sales being included has ended. Unlike Government Motors when it reported sales as if their orphaned brands never existed (to artificially inflate sales percentages instead of to report honest results), Ford did it the right way and had Mercury dragging sales growth percentages downward. Now that is over.

Furthermore, we now have models selling at a normal rate in comparison - models like the Mustang which took sales hits last year will now start to trend upwards. Focus will also trend upwards as well.

Overall a pretty good month for Ford and a lousy one for the Government Handout Motor Company.

Useful sales comparison data - Ford was going against VERY STRONG COMPS for January 2011 - sales increased 27% from January 2011 to January 2010. Government Motors was also going against nearly the same comps, 28% from January 2011 to January 2010. What we have here is a company with sales inertia because of superb products and a company that continues to underwhelm with inferior and indifferent products with significant lapses in attention to detail and fuel economy. Also there is a huge contrast in management - one team is continuing to push for better and another is resting on its laurels thinking it is doing well when it is delivering mediocrity.
 

·
Registered
Joined
·
4,679 Posts
22% increase in incentive spending in January '12 over January '11. Industry average was 0.5%...

http://blog.truecar.com/2012/01/25/strong-new-car-sales-in-january-shows-good-start-for-2012-according-to-truecar-com/
And yet that stills means a 2.7% decrease in incentives over the prior month and still lower incentive average than any of the domestic competitors and not much higher than the foreign brands.

http://blog.truecar.com/2012/01/25/strong-new-car-sales-in-january-shows-good-start-for-2012-according-to-truecar-com/
 

·
Mercury C557
Joined
·
22,734 Posts
...Fusion is down.... and is logical. The new model launch at Detroit keep the potential buyers in house waiting the new model arrival. I hope Ford can start the production in time.
The star of the month is the old friend Escape.... new sales record. Could the new model keeps this popularity?
but both the Escape and Fusion are selling the old models after unveiling the new ones...

...guess we COULD think that customers areN'T thrilled about the Kuga/Escape
while they're waiting/drooling for the 'Mondusion'...

...OR CAN WE??
imho most buyers don't follow the future models like we do,
and those who can afford a new vehicle are tired of waiting,
but maybe they ARE more resigned to downsizing - - especially as prices keep pushing higher?

I just have a feeling that the Ford Brand may be "reaching" a bit too "further"
(to borrow from both oldLincoln & newFord slogans)
 

·
Registered
Joined
·
5,933 Posts
If you take out the Town Car, Lincoln didn't do *that* bad. MKT was down but everything else even the Navigator was up.
 

·
Registered
Joined
·
218 Posts

·
The Spaminator
Joined
·
5,791 Posts
Discussion Starter #9
So we're suppose to compare sales year over year, but incentive spending month over month? Whatever floats your boat...
I think the thing is, last year incentives were low at Ford, but high at GM. Sales as a result follow the trend.
 

·
Registered
Joined
·
607 Posts
Still waiting for the update on MyFord Touch for my Explorer. Frustrated!
 

·
Registered
Joined
·
607 Posts
Still waiting. I service rep from my dealer told me that it was postponed from the first of the year to the first quarter. If the update is already in the '12s that are on the showroom floors, why hasn't Ford released it to those of is with '11s??? Disappointed!
 

·
The Spaminator
Joined
·
5,791 Posts
Discussion Starter #12
Still waiting. I service rep from my dealer told me that it was postponed from the first of the year to the first quarter. If the update is already in the '12s that are on the showroom floors, why hasn't Ford released it to those of is with '11s??? Disappointed!
They have to have the supplier make the plug-ins with the OS. It would not be as simple as putting into a new off the line vehicle for it does not have an OS to terminate like your car.
 

·
Registered
Joined
·
4,679 Posts
So we're suppose to compare sales year over year, but incentive spending month over month? Whatever floats your boat...
Not necessarily, but you probably missed the key ingredient of my post and that is that Ford has the lowest incentive average among the domestic automakers . . . . regardless of monthly or yearly comparisons.
 

·
Mercury C557
Joined
·
22,734 Posts
Still waiting. I service rep from my dealer told me that it was postponed from the first of the year to the first quarter. If the update is already in the '12s that are on the showroom floors, why hasn't Ford released it to those of is with '11s??? Disappointed!
T'Cal,
you might try messaging Natasha @ facebook.com/FordCustomerService
 
1 - 14 of 14 Posts
Top