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Ford of Europe Increases Sales and Market Share in June; Overall Ford Sales in 51 European Markets Rise in First Half of 2011
Ford Media

Ford of Europe sales in 51 European markets rose 9,500 units or 6.6 per cent to 151,700 units, compared with June 2010
For the first half of 2011, Ford sold 836,000 vehicles in the 51 European markets, up 14,100 or 1.7 per cent compared with the first six months of 2010
Ford sales across the 19 traditional European markets rose by 0.1 per cent in June, while overall industry sales declined 7.4 per cent in June. Ford’s market share increased 0.6 percentage points in June to 8.5 percent
Sales of all-new Focus sales in June totaled 25,100 units, marking the best June for the Focus since 2008
All-new Ford C-MAX continues strong sales. Sales in the first half 2011 totaled 65,900 units, the best result for C-MAX since the first half of 2006
June sales in Russia and Turkey grew by 31 and 55 per cent, respectively
Robust market share gains for Ford in key markets of Germany (up 0.8 percentage points to 7.4 per cent) and the UK (up 1.3 percentage points 14.6 per cent)
Ford was Europe's No. 2 best-selling brand in June, and for the first half of 2011
COLOGNE, Germany, July 14, 2011 – Strong demand for the all-new Ford Focus, Ford C-MAX and the Ford Transit helped Ford increase sales by 6.6 per cent in June to 151,700 units across the 51 European region markets.

In the traditional 19 Western European markets, Ford sales in June increased by 0.1 per cent, despite a 7.4 per cent decline in overall industry sales. As a result, Ford’s market share in June increased by 0.6 percentage points to 8.5 per cent.

For the first half of 2011, Ford sold 836,000 units in the 51 European markets, up 1.7 per cent or 14,100 units compared to first half of 2010. In the traditional 19 markets, Ford sold 689,800 new Ford vehicles in the first half of 2011, a reduction of 3.8 per cent from the same period last year.

In both June and in the first six months of 2011, Ford was Europe’s No.2 best-selling car brand.

“We had a strong June and we continue to gain momentum,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We gained sales and market share largely on the strength of our new product, particularly the new Focus and C-MAX.”
Model and market sales highlights

The recently-launched Ford Focus continues to gain sales momentum. Sales in June reached 25,100 units -- up from 12,000 in April and 18,000 in May -- the best June for the Focus since 2008. Since going on sale in mid-March, the Ford Focus has sold 68,600 units.

Sales of the all-new Ford C-MAX have reached 78,500 since it was launched late last year, including 10,200 in June, the best June for C-MAX since 2008. In Germany, C-MAX sales were up 134 per cent in the first six months of the year compared to the same period last year.

Registrations of the Ford Galaxy and Ford S-MAX models in the traditional 19 European markets jumped 21.1 per cent and 12.5 per cent in the first half of 2011, respectively.
Ford sales in June in the European region growth markets continued to gain momentum. Sales of Ford vehicles in Russia, Turkey and Eastern Europe rose by 31, 55 and 27 per cent, respectively.

Since its market debut in October 2008, 1,278,800 customers have purchased the current version Fiesta around the world, with more than 1,170,000 Fiestas having been sold in Europe. In June, 32,600 Fiestas were delivered to customers across Europe.

Transit sales of 12,900 units were up by 100 units on June 2010, or an increase of 1.7 per cent. This was the largest June volume for Transit since 2008.

In Russia, June sales totaled 12,900 units, up 31.2 per cent or 3,100 units from 2010. Russia also was the No.1 country for Ford in Europe for Ford Mondeo sales, with 1,700 units sold in June, approximately 20 per cent of all European Mondeo sales in the month.

Ford's operations in Turkey reported a June sales gain of 55 per centto 14,400 units, up by 5,100 units versus the same month last year. In the first half of 2011, Ford posted a 53 per cent sales gain in Turkey, with an increase in sales of 23,400 units to 67,600 units – a record first half sales volume for Ford in the country.

In its strongest European market by volume, the United Kingdom, Ford achieved a 14.6 per cent share in June, up 1.3 percentage points compared to June 2010.

Ford sales in Germany during June were 23,100 units, up 2,500 units or 12.3 per cent on June. Ford's market share in Germany was 7.4 per cent, up 0.8 percentage points. Germany's year-to-date June 2011 volume grew to 131,100 units, up 19.4 per cent, or 21,300 units.

Ford retained market leadership in June in the UK, Denmark, Ireland, Hungary and Turkey, and continued to be year-to-date market leader in the UK, Denmark, Hungary and Turkey. Ford also was the top imported brand in Italy and the Czech Republic for June and year-to-date. Ford increased its June market share in the UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Hungary, Poland, Romania and Turkey.

Highest June market share gains in Ford's 19 traditional markets were in Denmark (up 2.7 percentage points to 13.6 per cent) – the best June market share for Ford in the country since 1994), Belgium (up 2 percentage points to 7.2 per cent) and Austria (up 1.4 percentage points to 7.0 per cent).

Other Market Performance and First Half 2011 Sales News:

Scandinavian markets are going from strength to strength in the first half of 2011. Finland had registrations of 8,500 up by 1,500 units, an increase of 21.4 per cent on 2010 and the highest first half volume improvement there since 2008. Norway's sales volume was at 7,700 up by 1,100, representing an increase of 16.2 per cent on the first half year of 2010, the highest June year-to-date sales since 1997.
The highest share gains of all 19 markets year-to-date 2011 were in Austria (+ 0.7 ppts, at 7.1 per cent share), Germany (+ 0.5 ppts, at 7.4 per cent) and Norway (+ 0.3 ppts to 8.7 per cent).
For the half of 2011 sales in Turkey increased by 23,400 units to 67,600 – a 53 per cent sales plus on the same period 2010 and the highest ever first half sales performance for Ford in the country. 2011 June year-to-date sales for Ford in Russia were at 53,500, up by 36 per cent or 14,200 units on the same period 2010, achieving pre-crisis level.
Model Performance (traditional 19 Ford Markets):

The three best-selling vehicles in the first half of 2011 were the Fiesta (193,800), Transit (76,900) and new Focus (68,600).
S-MAX and Galaxy had a strong first half 2011 – with sales of 26,300 resulting in a volume gain of 21.1 per cent (up 4,600 units) for S-MAX and 14,500 sales for Galaxy, a volume growth of 12.5 per cent or 1,600 units in the first six months of 2011.
Year-to-date June Transit volume and share were the highest since year-to-date June 2008.
In the first half of 2011, Fiesta remained the best-selling foreign vehicle in Italy.
Fiesta was the UK's No.1 selling car year-to-date, while Transit was the best-selling commercial vehicle in the first six months of 2011.
In Germany C-MAX sales were up 134 per cent on the first six months of 2011.
C-MAX and S-MAX were the best-selling foreign vehicles in their segment in France.


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Ford has its best ever global product line and the results bear this out. Few companies have had as many class-best or near class-best products in its global lineup as Ford does right now. Every product is improved significantly over the prior generation and are benchmarked to anticipating competitors upcoming products.

Alan Mulally has assembled on of the finest management teams in the industry. For those of us who bleed Ford blue, we are most thankful for him making Ford owners proud to stand eye to eye with snotty nosed, repugnant, and arrogant Honda owners. When I see one, I just want to smack the crap out of 'em.

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