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The Spaminator
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Ford Plans to Add Models, Increase Share in Indonesia
By Femi Adi
Sep 20, 2011

Ford Motor Co. (F) will offer eight new models in the Association of Southeast Asian Nations over the next five years as it seeks to take advantage of rising vehicle sales in Indonesia.
Ford plans to add four dealerships in Indonesia by the end of the year, for a total of 40, as well as adding models to grow market share from its current 1.9 percent, PT Ford Motor Indonesia Managing Director Bagus Susanto said in an interview on Sept. 16.
“We will enter new vehicle segments,” Susanto said, without specifying which models it will release or setting a target for market share. “Adding retail outlets is also an investment even though it is not as fancy as building a plant.”
Ford’s Indonesia sales in the first eight months of 2011 rose 170 percent from a year earlier to 10,681 units, driven partly by the Fiesta subcompact, which was introduced in November and accounted for about 40 percent of vehicles sold, Susanto said. Expansion in Asia is part of Ford Chief Executive Officer Alan Mulally’s wider plan to boost annual global sales by 50 percent to 8 million vehicles by 2015.
Ford’s attention to the region follows General Motors Co. (GM), which aims to spend as much as $150 million to start producing a new model at a plant in West Java, and Toyota Motor Corp. (7203), which plans to build a second factory in Indonesia at a cost of 26.3 billion yen ($344 million).

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