No doubt due to all the large discounts trying to shift it, the Germans have learnt that filling out every niche possible makes sense so sure having an utilitarian shaped CUV is no bad thing but the Ecosport just can't hide its 3rd world entry level run around routes it is a woeful vehicle for the price charged. While west coasts tastes will not match the rest if the country in all the years it has been on sale I have seen a grand total of two on the roads. In comparison I have seen loads of HR-V, CX-3 and CH-R, the CH-R is certainly lacking compared to the the version sold in Europe but at least Toyota have the excuse that it was original intended to be a Scion so it was a bit late in the day to expand the options list when ended up having to be sold as a Toyota.
The whole push behind Ford not offering cars in the USA was under the pretense that CUV/SUV was a better option to sell over here as people where more prepared to spec a high optioned CUV/SUV vehicle rather than bare bones entry level car for better profits, so along comes a nice new CUV that comes with massage seats and a whole host of other nice optional upgrades that can pad out the bottom line so a perfect fit for that brief and it is not even sold here

, the giant storage box in the boot would make a great place to stick a battery so they could even add a plug in hybrid to the range at a later date.
Ford sure has regressed to how it was when I first emigrated to the great nation 15+ years ago, where all the quality euro Ford cars where for sale down in Mexico while up in Fords home nation unless you wanted a pick up truck it was woeful outdated rubbish. At present the only future Ford vehicle I have any interest is the mach-e ev (or whatever it ends up being called) so lets hope they don't mess that up as everything else I like is not for sale or if it does eventually make it way across the pond will be bean countered to poverty spec. Ford USA appears to be staffed with an endless supply of dedicated workers and engineers run by the most dimwitted management.