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The Spaminator
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Retail sales soar 20 percent
Ford Inside News
August 4, 2013
By: Austin Rutherford


Ford reported sales of 221,270 units for August 2013 this morning. Compared to the same month in 2012, it marked a 12 percent increase in sales. Retail sales increase an outstanding 20 percent. The retail sales were last seen this high in 2006.

Even with constrained inventory, the Ford Fusion had its best August ever. In other last week of August, Ford began production of the Fusion in Flat Rock and should allow around 10,000 more units to be available each month between the US and Canada.

The new Fiesta is also having an effect on sales as it rose 61 percent during the month. C-Max sales also rose 44 percent.

For the second time this year, F-Series sales topped 70,000 units on the back of a 22 percent increase.

Lincoln MkZ sales were up 10 percent for a best ever August. The MkS and Navigator also enjoyed increases from the year before.

Others enjoying a rise in sales were the Taurus, Explorer, and Heavy Trucks with a 26.1-%, 7.4-%, and 73.2-% increase respectively.

Sales Charts -or- newer chart

Jan2018: Ford sales database index
 

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Re: Ford Sales Increase Percent for August 2013

Retail sales soar 20 percent
Ford Inside News
August 4, 2013
By: Austin Rutherford


Ford reported sales of 221,270 units for August 2013 this morning. Compared to the same month in 2012, it marked a 12 percent increase in sales. Retail sales increase an outstanding 20 percent. The retail sales were last seen this high in 2006.

Even with constrained inventory, the Ford Fusion had its best August ever. In other last week of August, Ford began production of the Fusion in Flat Rock and should allow around 10,000 more units to be available each month between the US and Canada.

The new Fiesta is also having an effect on sales as it rose 61 percent during the month. C-Max sales also rose 44 percent.

For the second time this year, F-Series sales topped 70,000 units on the back of a 22 percent increase.

Lincoln MkZ sales were up 10 percent for a best ever August. The MkS and Navigator also enjoyed increases from the year before.

Others enjoying a rise in sales were the Taurus, Explorer, and Heavy Trucks with a 26.1-%, 7.4-%, and 73.2-% increase respectively.
thanks ausrutherford....the Navi is selling fine, the facelift is going to help the sales of it, I hope they present the new navi soon
 

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Re: Ford Sales Increase Percent for August 2013

Seems like the F150 is killing it
 

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Re: Ford Sales Increase Percent for August 2013

The F-Series trounced the new (well to Government Motors) Silverado. This month the mighty F-Series took on both brand engineered Government Motors truck divisions and whooped their butts good by over 10k units combined. Won't be hearing Government Motors' suckups crowing about taking two divisions and adding them to beat one division - and now there is so little difference between a Silverado and a GMC whatever that they should really be considered one truck with GMC now being the house brand like Walmart's.
 

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Those numbers dont looks good. When you compare Ford sales in august with Ford sales in august 2012, will be OK. But when you compare the Ford sales last month with the performance of the asian competition ( and some american competition too), the numbers are terrible. Look at this:

1.- Toyota up 22%, Honda up 29%. This mean that Ford growth in 12% is not enough to gain or keep the market share. Ford is losing market share to asian competition!

2.- The best month sales for Fusion. Ok. But Toyota sold more than 49000 Camrys!!!! That is almost 50% better than Ford. Ford anunnced that will produce 10000 more Fusion a month at Flat Rock assembly plant, but that put the Fusion sales in 34000 units per month. Far, far behind Toyota Camry

3.- The best selling midsize cars for 2013 august are: Camry, Accord, Altima, Sonata and Fusion. The Fusion is losing ground!

4.- Both CR-V and RAV4 are selling better than the , until now, the best selling compact crossover: Escape

5.- The Ford`s supersegment (midsize family sedans + compact crossovers) offer,is losing traction. This is dangerous for Ford.

5.- Cadillac is beating Lincoln: up 38% vs 0,6 for Lincoln!!! The best selling Cadillac: ATS compact RWD car (are you listening, Ford management?? A RWD car.... you need it for Lincoln), the XTS and the SRX

6.- Buick is beating Lincoln, too. The subcompact luxury crossover, the surprise of the month , the Encore, help Buick to grown in 37% compared with 2012 august

7.- The MK Z is selling in order of 3000 units a month. Not as good as expected.

8.- Toyota is now 12000 units behind Ford . I suspect the next month, Toyota will claim the leader position as top seller brand in USA.

Is Mr Mullaly happy with those numbers? I hope no. Ford need a shake. Ford need more production capacity. Ford is losing the way to the succes. The asian competition is doing it, again.

As a Ford fan, im not happy with this numbers.
 

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Those numbers dont looks good. When you compare Ford sales in august with Ford sales in august 2012, will be OK. But when you compare the Ford sales last month with the performance of the asian competition ( and some american competition too), the numbers are terrible. Look at this:

1.- Toyota up 22%, Honda up 29%. This mean that Ford growth in 12% is not enough to gain or keep the market share. Ford is losing market share to asian competition!

2.- The best month sales for Fusion. Ok. But Toyota sold more than 49000 Camrys!!!! That is almost 50% better than Ford. Ford anunnced that will produce 10000 more Fusion a month at Flat Rock assembly plant, but that put the Fusion sales in 34000 units per month. Far, far behind Toyota Camry

3.- The best selling midsize cars for 2013 august are: Camry, Accord, Altima, Sonata and Fusion. The Fusion is losing ground!
Remember, those numbers are just for one month. It's the YTD numbers that really matter.

The problem with Camry sales for August is what they had to do to achieve them. Toyota had to move over 40k Camry models due to over production. Toyota had to offer Zero Down, Zero due at signing, Zero first month, and $199 mo lease to move these vehicles. Then offering 0% financing for 36, 48, 60 and 72 months on top of that. But this is not just for the Camry, but Toyota had to do this with most every model of vehicle they sell. Prius plug-in was discounted to the same price as the base Prius liftback. Prius c was just $199/mo and $1000 down. Toyota dumped thousands of Japanese imparted Prius models that were not selling in Japan after incentives were cancelled there.

Even with that, the Camry is still just has 2.3% growth for the year, Prius has a 2.2% growth over 2012. This was Toyota's 'whatever it takes' mandate playing out so Camry, Prius and Corolla do not end up in the red at year end. But if they don't keep up the discounts, it's almost certain they will fall back into the red over the next 4 month.

Honda also offered Zero Down and Zero due at signing along with 0% for 36, 48, 60, 72 months like Toyota.

Unlike Ford who held their ground. Due to high consumer demand, continued to bring in the highest transaction pricing, at over $2,500 more than Camry and Accord, along with growing the annual sales increase to 13.4%(increased market share). Only Accord is doing better at 17.5% YTD. Altima is sliding at 8.9% YTD.

It's not so much a competition between Camry, Accord and Fusion, but month over month, and year over year steady % increases for an individual model that will help grow market share.

Looking at the Escape vs CR-V, YTD Escape is up 16.3%(increased market share)with the CR-V at 8.6%

August was more of a fight between the Asian automakers, each fighting for position with a kamikaze style 'whatever it takes' mentality. While Ford held their ground and clearly being more profitable, across all models with sizable YTD increases, while not actually having to pay consumers to drive their cars off the lots.

This is the difference between demand, and a liquidation. One month of craziness does not give a clear picture, but following the YTD percentages shows where the real growth is.
 

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Remember, those numbers are just for one month. It's the YTD numbers that really matter.

The problem with Camry sales for August is what they had to do to achieve them. Toyota had to move over 40k Camry models due to over production. Toyota had to offer Zero Down, Zero due at signing, Zero first month, and $199 mo lease to move these vehicles. Then offering 0% financing for 36, 48, 60 and 72 months on top of that. But this is not just for the Camry, but Toyota had to do this with most every model of vehicle they sell. Prius plug-in was discounted to the same price as the base Prius liftback. Prius c was just $199/mo and $1000 down. Toyota dumped thousands of Japanese imparted Prius models that were not selling in Japan after incentives were cancelled there.

Even with that, the Camry is still just has 2.3% growth for the year, Prius has a 2.2% growth over 2012. This was Toyota's 'whatever it takes' mandate playing out so Camry, Prius and Corolla do not end up in the red at year end. But if they don't keep up the discounts, it's almost certain they will fall back into the red over the next 4 month.

Honda also offered Zero Down and Zero due at signing along with 0% for 36, 48, 60, 72 months like Toyota.

Unlike Ford who held their ground. Due to high consumer demand, continued to bring in the highest transaction pricing, at over $2,500 more than Camry and Accord, along with growing the annual sales increase to 13.4%(increased market share). Only Accord is doing better at 17.5% YTD. Altima is sliding at 8.9% YTD.

It's not so much a competition between Camry, Accord and Fusion, but month over month, and year over year steady % increases for an individual model that will help grow market share.

Looking at the Escape vs CR-V, YTD Escape is up 16.3%(increased market share)with the CR-V at 8.6%

August was more of a fight between the Asian automakers, each fighting for position with a kamikaze style 'whatever it takes' mentality. While Ford held their ground and clearly being more profitable, across all models with sizable YTD increases, while not actually having to pay consumers to drive their cars off the lots.

This is the difference between demand, and a liquidation. One month of craziness does not give a clear picture, but following the YTD percentages shows where the real growth is.
Well said and to the point.
 

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Remember, those numbers are just for one month. It's the YTD numbers that really matter.

The problem with Camry sales for August is what they had to do to achieve them. Toyota had to move over 40k Camry models due to over production. Toyota had to offer Zero Down, Zero due at signing, Zero first month, and $199 mo lease to move these vehicles. Then offering 0% financing for 36, 48, 60 and 72 months on top of that. But this is not just for the Camry, but Toyota had to do this with most every model of vehicle they sell. Prius plug-in was discounted to the same price as the base Prius liftback. Prius c was just $199/mo and $1000 down. Toyota dumped thousands of Japanese imparted Prius models that were not selling in Japan after incentives were cancelled there.

Even with that, the Camry is still just has 2.3% growth for the year, Prius has a 2.2% growth over 2012. This was Toyota's 'whatever it takes' mandate playing out so Camry, Prius and Corolla do not end up in the red at year end. But if they don't keep up the discounts, it's almost certain they will fall back into the red over the next 4 month.

Honda also offered Zero Down and Zero due at signing along with 0% for 36, 48, 60, 72 months like Toyota.

Unlike Ford who held their ground. Due to high consumer demand, continued to bring in the highest transaction pricing, at over $2,500 more than Camry and Accord, along with growing the annual sales increase to 13.4%(increased market share). Only Accord is doing better at 17.5% YTD. Altima is sliding at 8.9% YTD.

It's not so much a competition between Camry, Accord and Fusion, but month over month, and year over year steady % increases for an individual model that will help grow market share.

Looking at the Escape vs CR-V, YTD Escape is up 16.3%(increased market share)with the CR-V at 8.6%

August was more of a fight between the Asian automakers, each fighting for position with a kamikaze style 'whatever it takes' mentality. While Ford held their ground and clearly being more profitable, across all models with sizable YTD increases, while not actually having to pay consumers to drive their cars off the lots.

This is the difference between demand, and a liquidation. One month of craziness does not give a clear picture, but following the YTD percentages shows where the real growth is.
You are rigth.
But Ford must be alert and explore the oportunities for expand the business in USA and dont leave the market to asian competition.
 

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I would like to see one of the big 3 as top 3 in the mass market sedan class, and Ford is the only brand to be capable of that at this point. I do not see them at this point however usurping the mass market triumvirate sales superiority of the Camry, Altima, and Accord.
 

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Unseating an Accord is a nice goal, but not an important one.
Honda does not sell a large sedan, only a near large Accord.
Ford has to sell both, not to mention far more CUV's too, instead of just one size fits all Honda variant.

What matters is total sales, and more so, profit.
Although It seems their fast growth back is slightly lacking, that has been addressed on Ford's volume sellers, and we should see much more yet in coming months.

Add to all that exciting new products, tech and powertrains (of which I see far less coming from Honda or Toyota) and I would say that good times are yet to come.
 

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You are rigth.
But Ford must be alert and explore the oportunities for expand the business in USA and dont leave the market to asian competition.
Exactly. This is where the expanded production at Flat Rock comes in. Which allows for more capacity for Fusion, while also allowing more capacity for MKZ and Fusion Hybrid/Energi at Hermosillo. Then there is the MY2016 Fiesta move from the other non-tariff Mexico plant to Thailand, allowing more capacity 'hopefully'for C-Max and Focus in NA.
 

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Those numbers dont looks good. When you compare Ford sales in august with Ford sales in august 2012, will be OK. But when you compare the Ford sales last month with the performance of the asian competition ( and some american competition too), the numbers are terrible. Look at this:

1.- Toyota up 22%, Honda up 29%. This mean that Ford growth in 12% is not enough to gain or keep the market share. Ford is losing market share to asian competition!

2.- The best month sales for Fusion. Ok. But Toyota sold more than 49000 Camrys!!!! That is almost 50% better than Ford. Ford anunnced that will produce 10000 more Fusion a month at Flat Rock assembly plant, but that put the Fusion sales in 34000 units per month. Far, far behind Toyota Camry

3.- The best selling midsize cars for 2013 august are: Camry, Accord, Altima, Sonata and Fusion. The Fusion is losing ground!

4.- Both CR-V and RAV4 are selling better than the , until now, the best selling compact crossover: Escape

5.- The Ford`s supersegment (midsize family sedans + compact crossovers) offer,is losing traction. This is dangerous for Ford.

5.- Cadillac is beating Lincoln: up 38% vs 0,6 for Lincoln!!! The best selling Cadillac: ATS compact RWD car (are you listening, Ford management?? A RWD car.... you need it for Lincoln), the XTS and the SRX

6.- Buick is beating Lincoln, too. The subcompact luxury crossover, the surprise of the month , the Encore, help Buick to grown in 37% compared with 2012 august

7.- The MK Z is selling in order of 3000 units a month. Not as good as expected.

8.- Toyota is now 12000 units behind Ford . I suspect the next month, Toyota will claim the leader position as top seller brand in USA.

Is Mr Mullaly happy with those numbers? I hope no. Ford need a shake. Ford need more production capacity. Ford is losing the way to the succes. The asian competition is doing it, again.

As a Ford fan, im not happy with this numbers.
1.- Ford is essentially selling as many Fusions as they can make.

2.- Ford is essentially selling as many Fusions as they can make.

3.- Ford is essentially selling as many Fusions as they can make.

4.- Ford is essentially selling as many Escapes as they can make.

5.- Ford is essentially selling as many Fusions & Escapes as they can make.

5.- (You used #5 twice) Historically Lincoln and Cadillac have been very similar with similar offerings, today they are not, doesn't mean either is right or wrong, GM has put a TON of $ into Cadillac and its "RWD Effort" yet today over 1/2 their sales come from the XTS and SRX, which are essentially based on other GM products, and not what Cadillac is suppose to be, as good as Cadillac seems, stepping back its a bit different.

6.- Is Lincoln doing great, no but the MKZ is solid, and I suspect will improve now that Flat Rock is up, and the MKC is on its way, IMHO the Encore is too small for anyone with: a brain or arms, if you have both, its really too small.

7.- No need to push too hard with the capacity/inventory issues of the first half of the year, its steady start will grow.

8.- US is (as of August 2013) at 16 million unit rate, 5 years ago, the auto industry (everybody) couldn't cut production and capacity (and related costs) fast enough, not everybody can, or has to be as big as Walmart, Toyota buying into Subaru, seemed like bad timing, (just before the collapse) today it seems genius.
 

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Unseating an Accord is a nice goal, but not an important one.
Honda does not sell a large sedan, only a near large Accord.
Ford has to sell both, not to mention far more CUV's too, instead of just one size fits all Honda variant.

What matters is total sales, and more so, profit.
Although It seems their fast growth back is slightly lacking, that has been addressed on Ford's volume sellers, and we should see much more yet in coming months.

Add to all that exciting new products, tech and powertrains (of which I see far less coming from Honda or Toyota) and I would say that good times are yet to come.
Keep in mind that Accord sales are quite divergent from Camry, and Altima sales. Honda continues to command the highest retail percentages, and they are not competing in the journey to lowest transaction prices that Toyota, and Nissan are.
 

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1.- Ford is essentially selling as many Fusions as they can make.

2.- Ford is essentially selling as many Fusions as they can make.

3.- Ford is essentially selling as many Fusions as they can make.

4.- Ford is essentially selling as many Escapes as they can make.

5.- Ford is essentially selling as many Fusions & Escapes as they can make.

5.- (You used #5 twice) Historically Lincoln and Cadillac have been very similar with similar offerings, today they are not, doesn't mean either is right or wrong, GM has put a TON of $ into Cadillac and its "RWD Effort" yet today over 1/2 their sales come from the XTS and SRX, which are essentially based on other GM products, and not what Cadillac is suppose to be, as good as Cadillac seems, stepping back its a bit different.

6.- Is Lincoln doing great, no but the MKZ is solid, and I suspect will improve now that Flat Rock is up, and the MKC is on its way, IMHO the Encore is too small for anyone with: a brain or arms, if you have both, its really too small.

7.- No need to push too hard with the capacity/inventory issues of the first half of the year, its steady start will grow.

8.- US is (as of August 2013) at 16 million unit rate, 5 years ago, the auto industry (everybody) couldn't cut production and capacity (and related costs) fast enough, not everybody can, or has to be as big as Walmart, Toyota buying into Subaru, seemed like bad timing, (just before the collapse) today it seems genius.
Ohh, you are right. I love the number 5!!!

Ford needs to find a good balance between demand and production capacity, that is not the best rigth now.
 

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I am very impressed with Ford's strategy, they are on top of their game with their big moneymaker, the F150 and the heart of the compact and midsize markets with the Fiesta, Fusion, Escape and Explorer. There are other decent sellers (Mustang, C-Max, Edge), and some models that will need to improve (Flex, Taurus, all of Lincoln), but Ford was smart to aim for the heart of their market and work out from there.
 

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I still can not believe that Ford has attained 0 penetration into the hypercar market. A Ford Focus with twin 5.8 supercharged engines would thrust Ford right in the midst of a power race with Bugatti.
 

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I am very impressed with Ford's strategy, they are on top of their game with their big moneymaker, the F150 and the heart of the compact and midsize markets with the Fiesta, Fusion, Escape and Explorer. There are other decent sellers (Mustang, C-Max, Edge), and some models that will need to improve (Flex, Taurus, all of Lincoln), but Ford was smart to aim for the heart of their market and work out from there.
BINGO, and spot on!!!

You fix your money makers, and then work on ultra limited niche products that do nothing for your bottom line.
Ford is in it for the long haul, not temporary sales boosts. Same with Lincoln.
 

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well well .. as the hews is a good one and quite predictable as well .. there was sure chances that the automobile major will top the chart ..
 
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