Ford Inside News
April 1, 2014
By: Austin Rutherford
In typically one of the best volume months of the year, Ford's sales rose 3.4 percent in March 2014 to 244,167 units. This rise was, in part, thanks to shipments that were delayed to weather in the past two months. Ford brand and Lincoln brand sales rose 2.6 and 31.4 percent respectively. Retail sales rose 3 percent.
Ford brand sales were lead by the Fusion, which saw sales rise 8.8 percent for a new monthly record of over 32,000 units. Mustang sales also rose 21 percent as Spring started over a good portion of the country.
Taking into account the Utility PI, Explorer sales topped the 19,000 unit mark in March. Utility sales rose as a whole 3.2 percent thanks also to the Flex and Expedition, which saw sales rise 15.3 and 21.2 percent respectively. Ford Edge sales also rose 5.1 percent.
F-Series once again topped the 70,000 unit mark as sales rose 5.1 percent. Ford E-Series and Heavy Trucks also came out in positive territory, while the Transit Connect appears to have supply issues with the switchover.
Lincoln sales were once again helped by the new MkZ, which saw sales rise 71.7 percent. The model's sales rose to over 4,000 units for a new monthly record. Every Lincoln model in March, except for the MkT, saw a rise in sales.