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The Spaminator
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Ford Motor Company’s October Sales up 6 Percent; Ford Brand Utilities and Trucks Drive Gains
Ford Media


DEARBORN, Mich., Nov. 1, 2011 – Continued strong demand for Ford’s fuel-efficient utility vehicles and trucks lifted the company to a 6 percent increase in total sales in October.

With total sales of 167,803 vehicles, gains came largely from Ford brand utilities, up 38 percent, and strong truck sales, up 8 percent versus last year.

“More and more consumers are being attracted to Ford’s lineup of fuel-efficient vehicles – from cars and utility vehicles to our full-size pickups with EcoBoost engines,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “The Ford brand continues growing its market share, showing we have the vehicles and technologies people truly want and value.”

Year-to-date, Ford is the best-selling brand of vehicles in America with sales totaling 1,700,618, up 17 percent. With this performance, the Ford brand is now on track to increase its market share this year by about 1 percentage point – which would mark market share gains for three consecutive years.

Ford Brand Utilities: Up 38 Percent
Ford is the country’s best-selling utility vehicle brand. Utility vehicles sales totaled 45,877 in October, up 38 percent. Year-to-date, Ford utility vehicles total 471,787, up 31 percent.

Explorer is leading the way, with sales up 225 percent versus a year ago and 11,987 vehicles sold. Year-to-date Explorer sales are up 134 percent, with 108,994 vehicles sold. Explorer retail sales have tripled in every market area of the U.S.

Escape sales in October totaled 19,046 vehicles, a 31 percent increase. Year-to-date Escape sales are up 31 percent at 206,896 vehicles – setting a record. This year marks the first time Escape has broke through the 200,000 sales milestone in its 11-year history.

Edge sales totaled 9,161 vehicles in October, down 10 percent. Year-to-date, Edge sales increased 3 percent with 99,940 vehicles sold.

Ford Brand Cars: On the rise through October
Ford brand car sales totaled 576,994 through October – up 18 percent versus the same period a year ago – more than doubling the industry-wide passenger car sales increase.

In October, Fiesta, Focus and Fusion all posted higher retail sales than a year ago, offset by lower fleet deliveries.

In October, Fiesta sales were up 7 percent, with 4,124 vehicles sold. Focus total sales were equal to a year ago, with retail sales particularly strong on the U.S. coasts – almost double year ago levels in California and up almost 50 percent in New York.

Fusion sales were up 4 percent, totaling 18,094 vehicles, another monthly record for Ford’s midsize sedan. Fusion has now set monthly records in 12 of the last 13 months. Year-to-date Fusion sales have increased 15 percent, breaking through the 200,000 vehicle mark for the year and on pace for a record sales year.

Ford Brand Trucks: Up 8 Percent
Ford truck sales totaled 69,068 in October, an 8 percent increase versus year-ago levels. Year-to-date truck sales total 651,837, up 9 percent.

Ford’s F-Series sales totaled 52,511 vehicles, up 7 percent, in October. It is the second month in a row F-Series has topped 50,000 sales. Year-to-date F-Series sales total 468,899 pickups, an 8 percent increase.

“October was important for Ford trucks,” Czubay said. “In addition to helping grow sales 8 percent, the F-150 won the ‘Truck of Texas’ award and Ford won ‘Truck Line of Texas’ for the 12th straight year. We are honored for the Texas Auto Writers Association to validate what our customers have been saying about our fuel-efficient and highly capable trucks.”

Among retail customers, more than 40 percent of F-150 buyers opted for Ford’s highly fuel-efficient EcoBoost engines in October. Coupled with EcoBoost sales on Explorer and Edge and Ford cars, total EcoBoost engine sales topped 15,000 in October.
 

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These are GOOD numbers. Ford was going against 19% comps (october 2010 v october 2009 sales) whereas Government Motors was up 2% over weak 3.5% comps for the same period.

Much harder to have a higher increase over a strong period than against a weak one!

F-150 continues to dominate. Focus, Fusion, and Fiesta looking good still - and that Escape - everyone jokes it is as old as dirt but it continues to be a homerun - 11 years in the making and doing record sales!

Way to go, Ford!
 

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Great news but too bad that there is no mention of Lincoln. Regardless of the figures, it would be nice to see how Lincoln is doing.
What would they say...our entire brand was outsold by the Ford Ranger, which will soon be discontinued!

To be fair, MKZ and (what's the name of the Edge based Lincoln) had good sales.
 

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Very nice balance of sales between cars,utilities & trucks, which I believe was one of Mr.Mulally's first goals for Ford.
 

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Since the article is about Ford Motor Company's October sales, it should have included the numbers for Lincoln whether good or bad. The designation for the Lincoln crossover model ("Edge based Lincoln") is the MKX.
 

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People appreciates the overall performance of the Ford Cars, trucks and utilities vehicles. So the sale is up by 6 % in October and might be more in the coming days.
 
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