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Ford SYNC Receives Popular Mechanics Breakthrough Award


--Popular Mechanics' "Breakthrough Awards" recognize products that set new benchmarks in design, creativity, and engineering; Ford SYNC™ is one of only 10 products honored in 2007.

--SYNC, developed in association with Microsoft, is a fully integrated, voice-activated in-car communications and entertainment system that works most digital media players and Bluetooth-enabled mobile phones.

--SYNC will be available on 12 Ford, Lincoln and Mercury vehicles this year and nearly all Ford, Lincoln and Mercury vehicles within two years.

NEW YORK, Oct. 11, 2007 -- Ford SYNC was honored with a Popular Mechanics Breakthrough Award at a ceremony Wednesday at the Hearst Tower in New York City. The Popular Mechanics Breakthrough Awards, now in their third year, were created to recognize products that set new benchmarks in design, creativity, and engineering as well as individuals and teams that are helping to improve lives and expand possibilities in the realms of science, technology and exploration.


Ford Sync allows customers to integrate their phones and music players via USB and Bluetooth "Popular Mechanics is, at its core, devoted to recognizing innovations that re-imagine the role that technology and science play in our lives,” said James Meigs, Editor-in-Chief of Popular Mechanics. "All of this year’s group of Breakthrough Product Award winners do just that -- and demonstrate the wide range of industries that can be transformed through smart, creative engineering."
In selecting the candidates and winners of the 2007 Breakthrough Awards program, the editors of Popular Mechanics canvassed a large range of experts and academics to come up with a list of worthy nominees. PM's Board of Advisors then reviewed the nominations to help the editors of Popular Mechanics choose the final winners.

Jim Buczkowski, director of Electrical Systems Engineering at Ford, received the award on behalf of the SYNC team and thanked the editorial staff of Popular Mechanics for recognizing SYNC as "a game-changing technology that will make in-car connectivity more affordable and more widely available than ever before."

Ford SYNC, developed on the Microsoft Auto software platform, is being launched this fall in 12 Ford, Lincoln and Mercury vehicles. It is an advanced software platform that provides consumers the convenience and flexibility to bring digital media players -- Apple iPods, Microsoft Zunes, and other MP3 players -- and Bluetooth-enabled mobile phones into their vehicles and operate the devices via voice commands or with the steering wheel's redundant radio controls. Simply put, with SYNC, consumers are able to use their voice to command their digital media players and Bluetooth mobile phones.

"The system is as flexible as a Romanian gymnast," noted senior editor Chuck Tannert, writing about the new system in the October 2007 issue of Popular Mechanics. "Since its functionality is software-based, adding capability simply entails downloading a file. Voice command is another sweet spot -- the best we've tried."

In summary, Tannert added, "It's affordable, upgradeable and comes in a wide variety of rides. Well done, Ford."

SYNC will be standard on Lincoln vehicles and widely available on Ford and Mercury vehicles. In most cases, SYNC will be included as standard equipment on high-series models from Ford and Mercury -- the Ford Edge Limited or Ford Focus SES, for example. On models where SYNC is optional, it will be priced at $395.

A complete report of the Breakthrough Awards and a full list of winners are available in the November 2007 issue of Popular Mechanics (on newsstands Oct. 16) and online at

www.popularmechanics.com.
 

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Wingsnut, do you know if Ford has or plans to have a Sync website?
(hopefully with a demo/tutorial/simulator!!! ...considering that'd be sooo apropriate for its main customer base. Hmmm, is a Sync(online)GAME* possible?)

* ideas are coming up from this - a way to build a potential customer list? have a forum?(incldg 'Help' 'ShareYourSync stories'... if a score-able version, give FreeSync to one qualifier per month/week/whatever?)
 
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