Ford Takes Canadian Sales Crown, First Time in Half Century
For the first time in 50 years Ford has taken the top spot in monthly vehicles sales in Canada -- and a St. Thomas-made vehicle helped pushed them into the top spot.
Ford Canada reported yesterday it sold 27,408 vehicles in June, a 24.6 per cent increase over the same month of 2008.
That puts it more than 5,000 units ahead of perennial market leader General Motors, which sold 22,334 units in Canada last month despite its parent's Chapter 11 filing in the United States.
The St. Thomas assembly plant manufactures the Crown Victoria, Grand Marquis and Lincoln Town Car and the Crown Victoria, widely used in vehicle fleets as a taxi cab and police cruiser, saw June sales rise 60% over June 2008 to 291 vehicles sold in Canada. As for other automakers GM Canada's sales were 31% below where they were a year ago, Toyota's dropped 17 per cent and Honda Canada's fell 17%.
Chrysler Canada's sales fell by a whopping 58% to just 9,200 vehicles -- as large-volume fleet sales fell due to the temporary shutdown of the company's North American plants while the company's parent restructured.
In the U.S. Ford Motor Co. reported a 10.9% drop in sales, smallest of all the automakers and less than analysts had projected.
DesRosiers Automotive reports Canadian sales of cars and light trucks were down 13.2% in June, falling to 138,500 from 159,529 a year ago.
Other St. Thomas made cars did not fare as well with Grand Marquis sales dropping 87% to 15 sold last month over June 2008, and the Lincoln Town Car down 41.6%.
But perhaps most importantly, Ford of Canada gained market share for eight consecutive months.
"This is a historic day for Ford in Canada," David Mondragon, president and chief executive, Ford of Canada, said in a release. "Consumers are drawn to the quality, design and value of our vehicles and we're going to keep the momentum growing with great offers this summer."
Ford Canada in June
- Ford vehicle sales posted a 25% increase over last year
- Oakville-built Ford Edge and Lincoln MKX sales rose 23% and 24%, respectively
- Ford Fusion sales were up 13%
- Ford Ranger sales increased 50%
- Ford Escape sales rose 41%
- Ford F-150 sales were up 59%
- Lincoln MKZ sales increased 42%
- Total F-Series sales were up 39%
- Total Lincoln sales rose 18% - Ford SUV and CUV sales increased 41