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PALO ALTO, Calif., – Ford today announces its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.

To get there, the company is investing in or collaborating with four startups to enhance its autonomous vehicle development, doubling its Silicon Valley team and more than doubling its Palo Alto campus.

“The next decade will be defined by automation of the automobile, and we see autonomous vehicles as having as significant an impact on society as Ford’s moving assembly line did 100 years ago,” said Mark Fields, Ford president and CEO. “We’re dedicated to putting on the road an autonomous vehicle that can improve safety and solve social and environmental challenges for millions of people – not just those who can afford luxury vehicles.”

https://www.at.ford.com/content/dam/atford/fna/images/articles/2016/08/AV _News_Release_August 16_B.pdf?logActivity=true
 

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Re: Ford Targets Fully Autonomous Vehicle for Ride Sharing in 2021

I think automakers like Ford are uniquely qualified to deliver technology like this, because first and foremost, it is a vehicle, not an app.
The Google’s and Apples of the world may hire software savvy talent, but let them try to come close to the vast amount of expertise that automakers have. Besides, it's easier for Ford to take from them, then they from us. They (automakers) are the “ultimate systems integrators.” I think that with over 10 years of experience with autonomous vehicle technology, Ford has a strong lead.

Wow, 2021 is right around the corner. We are working on 2020 and 2021 launches already.

Amazing to me how quick this will change our lives.
 

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FORD TARGETS FULLY AUTONOMOUS VEHICLE FOR RIDE SHARING IN 2021
INVESTS IN NEW TECH COMPANIES, DOUBLES SILICON VALLEY TEAM
Ford


- Ford announces intention to deliver high-volume, fully autonomous vehicle for ride sharing in 2021

- Ford investing in or collaborating with four startups on autonomous vehicle development

- Company also doubling Silicon Valley team and more than doubling Palo Alto campus


PALO ALTO, Calif., Aug. 16, 2016 – Ford today announces its intent to have a high-volume, fully autonomous SAE level 4-capable vehicle in commercial operation in 2021 in a ride-hailing or ride-sharing service.

To get there, the company is investing in or collaborating with four startups to enhance its autonomous vehicle development, doubling its Silicon Valley team and more than doubling its Palo Alto campus.

“The next decade will be defined by automation of the automobile, and we see autonomous vehicles as having as significant an impact on society as Ford’s moving assembly line did 100 years ago,” said Mark Fields, Ford president and CEO. “We’re dedicated to putting on the road an autonomous vehicle that can improve safety and solve social and environmental challenges for millions of people – not just those who can afford luxury vehicles.”

Autonomous vehicles in 2021 are part of Ford Smart Mobility, the company’s plan to be a leader in autonomous vehicles, as well as in connectivity, mobility, the customer experience, and data and analytics.

Driving autonomous vehicle leadership
Building on more than a decade of autonomous vehicle research and development, Ford’s first fully autonomous vehicle will be a Society of Automotive Engineers-rated level 4-capable vehicle without a steering wheel or gas and brake pedals. It is being specifically designed for commercial mobility services, such as ride sharing and ride hailing, and will be available in high volumes.

“Ford has been developing and testing autonomous vehicles for more than 10 years,” said Raj Nair, Ford executive vice president, Global Product Development, and chief technical officer. “We have a strategic advantage because of our ability to combine the software and sensing technology with the sophisticated engineering necessary to manufacture high-quality vehicles. That is what it takes to make autonomous vehicles a reality for millions of people around the world.”

This year, Ford will triple its autonomous vehicle test fleet to be the largest test fleet of any automaker – bringing the number to about 30 self-driving Fusion Hybrid sedans on the roads in California, Arizona and Michigan, with plans to triple it again next year.

Ford was the first automaker to begin testing its vehicles at Mcity, University of Michigan’s simulated urban environment, the first automaker to publicly demonstrate autonomous vehicle operation in the snow and the first automaker to test its autonomous research vehicles at night, in complete darkness, as part of LiDAR sensor development.

To deliver an autonomous vehicle in 2021, Ford is announcing four key investments and collaborations that are expanding its strong research in advanced algorithms, 3D mapping, LiDAR, and radar and camera sensors:

Velodyne: Ford has invested in Velodyne, the Silicon Valley-based leader in light detection and ranging (LiDAR) sensors. The aim is to quickly mass-produce a more affordable automotive LiDAR sensor. Ford has a longstanding relationship with Velodyne, and was among the first to use LiDAR for both high-resolution mapping and autonomous driving beginning more than 10 years ago

SAIPS: Ford has acquired the Israel-based computer vision and machine learning company to further strengthen its expertise in artificial intelligence and enhance computer vision. SAIPS has developed algorithmic solutions in image and video processing, deep learning, signal processing and classification. This expertise will help Ford autonomous vehicles learn and adapt to the surroundings of their environment

Nirenberg Neuroscience LLC: Ford has an exclusive licensing agreement with Nirenberg Neuroscience, a machine vision company founded by neuroscientist Dr. Sheila Nirenberg, who cracked the neural code the eye uses to transmit visual information to the brain. This has led to a powerful machine vision platform for performing navigation, object recognition, facial recognition and other functions, with many potential applications. For example, it is already being applied by Dr. Nirenberg to develop a device for restoring sight to patients with degenerative diseases of the retina. Ford’s partnership with Nirenberg Neuroscience will help bring humanlike intelligence to the machine learning modules of its autonomous vehicle virtual driver system

Civil Maps: Ford has invested in Berkeley, California-based Civil Maps to further develop high-resolution 3D mapping capabilities. Civil Maps has pioneered an innovative 3D mapping technique that is scalable and more efficient than existing processes. This provides Ford another way to develop high-resolution 3D maps of autonomous vehicle environments

Silicon Valley expansion
Ford also is expanding its Silicon Valley operations, creating a dedicated campus in Palo Alto.

Adding two new buildings and 150,000 square feet of work and lab space adjacent to the current Research and Innovation Center, the expanded campus grows the company’s local footprint and supports plans to double the size of the Palo Alto team by the end of 2017.

“Our presence in Silicon Valley has been integral to accelerating our learning and deliverables driving Ford Smart Mobility,” said Ken Washington, Ford vice president, Research and Advanced Engineering. “Our goal was to become a member of the community. Today, we are actively working with more than 40 startups, and have developed a strong collaboration with many incubators, allowing us to accelerate development of technologies and services.”

Since the new Ford Research and Innovation Center Palo Alto opened in January 2015, the facility has rapidly grown to be one of the largest automotive manufacturer research centers in the region. Today, it is home to more than 130 researchers, engineers and scientists, who are increasing Ford’s collaboration with the Silicon Valley ecosystem.

Research and Innovation Center Palo Alto’s multi-disciplinary research and innovation facility is the newest of nearly a dozen of Ford’s global research, innovation, IT and engineering centers. The expanded Palo Alto campus opens in mid-2017.
 

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Nice....and with fully autonomous vehicles, I want a fully autonomous mode for a vehicle, where I can choose to drive or not.
 

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High Volume Autonomous vehicle for ride sharing....

This sounds like an interesting shuttle service concept. High volume so there is enough to pick you up at home, take you to work or school, then pick you up after work/school and take you home.

Maybe one can be leased by a community, and the residents can schedule it's time, but it stays in the community when not in use(to minimize wait time).

I wonder if Ford would just offer their autonomous vehicles in their own ride sharing service, or sell the vehicles to competition like Uber and Lyft. Ford is already testing their Dynamic Shuttle Service, so expect that service to get the autonomous vehicles first.
 

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With automous cars you should no longer need a license since there will be no steering wheel or controls...
That is good news for traffic cops who can now do real police work, car insurance rates, drunks, druggies, the blind, 90 year olds, and kindergardners???
Bad news for taxi drivers, bus drivers, semi drivers, insurance companies who will lose billions, and aftermarket parts companies since who want a hot rod appliance...

Society will not look the same after these are out in mass...
 

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Discussion Starter #9
Uber and Lyft drivers get to keep around 80% of the fare today. I imagine that if there is a fleet of cars sold that don’t need drivers in the future, then Uber and Lyft will want to buy them. Many of them. Nobody to give that 80% to, means bigger profits. You only have to manage the fleet costs to maintain and fuel / charge the vehicles.
 

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Considering how much I text and drive and use my phone, perhaps it would be far safer to hit the autopilot button. For all of us. I always worry about someone coming into my lane, or head on or whatever. So, yeah. Bring it.


Oh, I already started this thread.
Ya, the fewer inattentive dolts we have endangering our lives, the better

Like, how important can that message be really
 

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Discussion Starter #12
Ya, the fewer inattentive dolts we have endangering our lives, the better

Like, how important can that message be really
Well look at that, the one person in the world who has never used their phone while driving (supposedly), has presented themselves.
Good for you.
 

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Discussion Starter #14
And the poster with the well-established rep for rotten behaviour continues to display it in the one place that allows it.

Quelle surprise

Speaking of reputations, you came here to insult, and insult you did.
Mission accomplished.

Now GTFO of my thread.
 

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I'm not doing anything wrong by pointing out that you openly talk about acting like an asshat behind the wheel. That's all on you man. Now, as a supposed employee of FoMoCo I could see where such a confession might prove to be a bit of an issue in certain quarters.
 

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I'm not doing anything wrong by pointing out that you openly talk about acting like an asshat behind the wheel. That's all on you man. Now, as a supposed employee of FoMoCo I could see where such a confession might prove to be a bit of an issue in certain quarters.
Stop with the insults, and stop ruining my thread.
 

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Re: Ford Targets Fully Autonomous Vehicle for Ride Sharing in 2021

Wow, 2021 is right around the corner. We are working on 2020 and 2021 launches already.

Amazing to me how quick this will change our lives.
This is one huge reason why I wonder if investing heavily in Lincoln, or Cadillac, or any other challenger luxury brand is worthwhile. I believe the transition from cars you drive to cars that drive is going to happen relatively quickly, and with that change I believe the ownership vs. ride sharing ratio is going to swing quickly in favor of ride sharing. I have no doubt Big Brother will legislate that changeover and punish private ownership at their first opportunity.

I've said it before, I believe there will be more change, and more shakeup in the auto industry over the next 20 years then all that came before. As we move in the direction of ridesharing and away from ownership there is going to be massive consolidation to go along with smaller, weaker companies falling by the wayside. On the bright side for Ford and GM, I think commercial vehicle sales will continue to be a money maker well beyond.
 

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Discussion Starter #18
Re: Ford Targets Fully Autonomous Vehicle for Ride Sharing in 2021

This is one huge reason why I wonder if investing heavily in Lincoln, or Cadillac, or any other challenger luxury brand is worthwhile. I believe the transition from cars you drive to cars that drive is going to happen relatively quickly, and with that change I believe the ownership vs. ride sharing ratio is going to swing quickly in favor of ride sharing. I have no doubt Big Brother will legislate that changeover and punish private ownership at their first opportunity.

I've said it before, I believe there will be more change, and more shakeup in the auto industry over the next 20 years then all that came before. As we move in the direction of ridesharing and away from ownership there is going to be massive consolidation to go along with smaller, weaker companies falling by the wayside. On the bright side for Ford and GM, I think commercial vehicle sales will continue to be a money maker well beyond.
I too anticipate a lot of change, and very quickly.
But I think that we must first witness a lot of choices, before a lot of forced change. So by 2021 or so, there will be many choices available to the customer, which is wonderful. I can't help but think of my father, who had a stroke and can no longer drive, but must rely on other options to get around. He is old school, and has not warmed to Uber yet, but in a few years, there will be many other options for him to consider. I think there will be many, many people who can't drive currently, but will soon see many more choices available to them, then taxi cabs and buses. This is very exciting, and really, an excellent investing opportunity, if you play your cards right.
 

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Speaking of reputations, you came here to insult, and insult you did.
Mission accomplished.

Now GTFO of my thread.
It's of the same mindset of you encouraging others to turn the GM thread into a Lincoln discussion a few days ago... I find it troubling that u feel that someone shouldn't post on a forum thread that is, by it's nature...public and open for others to comment.

And he had a good point about texting and driving. I myself have never done that as I know the very real danger. I pull over if I absolutely need to send a text.
 

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It's of the same mindset of you encouraging others to turn the GM thread into a Lincoln discussion a few days ago... I find it troubling that u feel that someone shouldn't post on a forum thread that is, by it's nature...public and open for others to comment.

And he had a good point about texting and driving. I myself have never done that as I know the very real danger. I pull over if I absolutely need to send a text.
So you too rode in on your high horse to condemn me.

Fine. I am a menace to society by texting when I drive.

Of course, like most others, I use the talk-to-text feature on my phone only. Which is no different than talking on the phone.

Now, any thoughts on the subject matter?
 
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