Ford Inside News banner
1 - 6 of 6 Posts

·
The Spaminator
Joined
·
5,791 Posts
Discussion Starter · #1 ·
By Deepa Seetharaman
Yahoo Finance

DETROIT (Reuters) - Ford Motor Co will produce both its current F-150 pickup and a new model for about six months to avoid disrupting sales of the top-selling U.S. vehicle and safeguard against potential kinks tied to the truck's extensive overhaul, people familiar with the plans said.

The second-largest U.S. automaker aims to start production of the new truck around July 2014, sources said. Ford will continue to build the older model for the first six months of the new F-150's launch.

The automaker took more time to prepare its factories to build newer truck models in 2003 and 2008, according to Barclays Capital analyst Brian Johnson. Ford was able to revamp its plants at a more "leisurely" pace in 2008, when high fuel prices sapped demand for larger, gas-guzzling models.
But planning for the upcoming F-150 comes as U.S. demand for trucks is quickly growing, stoked by strength in the housing and oil industries. Ford cannot afford any disruption to production at a time when U.S. sales of full-size pickups are increasing at almost three times the pace of the overall industry.

"In order to ramp up, you have to retool...and that means you have to take capacity offline," IHS Automotive analyst Mike Jackson said. "To do that, at a period of time when demand is so strong, makes it a bit challenging."
 

·
Registered
Joined
·
5,933 Posts
Last time they did this that I can remember was in 2004 when they called the previous one the Heritage Edition and sales were crazy. Could happen again.
 

·
Registered
Joined
·
306 Posts
LOL! And Government Motors ramped up its factories to build a near 120 day supply of their antique old trucks before they started production of their antique new trucks. The old trucks were so unwanted that they had to nearly give them away and even then they were slipping further behind Ford in sales. Ford makes smart decisions with its production and won't have to be so concerned about its older truck inventory - if this goes well, they could have both factories at full tilt and benefit from those who want a new truck or the older one. One thing is for sure, Ford won't be building something as pathetic as the 2014 Silverdodo - a product that is so barely new that you have to look to find anything new.
 

·
Premium Member
Joined
·
7,893 Posts
Smart move by Ford. With such an important product like the F-150, Ford is not leaving out any slow adopters to the new design. Which also means the next gen F-150 will be quite a bit different than the current version.

But I do wonder if Ford is making a shift like in China, where the previous and new gen model both sell at the same time long term. And this will be a test for Ford here in the US. Unlike GM with Chevy and GMC version of the same truck, I wonder if Ford is looking to simulate the same with current gen and next gen Ford F-150 trucks so they don't lose any consumers married to the older version.
 
1 - 6 of 6 Posts
Top