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Ford to Showcase V2V Technology and Unveil All-New Mustang for the First Time in Taiwan at Computex
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May-22-2014 3:10 AM ET

TAIPEI, Taiwan – Ford’s ongoing commitment to intelligent cars and the future of mobility will be on full display at Computex from June 3-7, where they will demonstrate their experimental vehicle-to-vehicle (V2V) technology for the first time in Asia Pacific.

Two specially-equipped Ford Kugas will showcase the V2V technology in a number of scenarios in which vehicle-to-vehicle communication could help prevent accidents. The V2V demonstration will take place at the Miramar parking lot in Taipei’s downtown Zhongshan district, a short drive from the Computex expo at the TWTC Nangang Exhibition Hall.

“The V2V technology we will be showing at Computex is just one of the many ways Ford is leading high-tech automotive research and development,” said Trevor Worthington, vice president, Product Development, Ford AP. “At Computex, we are pleased to be showcasing technologies which are available today, as well as our innovative, forward-thinking technologies still in the development phase.”

In addition to the live V2V demonstration, Ford will also unveil the all-new Mustang for the first time in Taiwan, along with its line-up of cutting-edge technologies, including demo stations for its SYNC and Ford AppLink in-car connectivity systems. Featuring a sleek new design, the new Mustang will be the smartest ever, coming fully equipped with a range of Ford’s smart technologies, including SYNC, MyKey and Intelligent Access.

“No other car has inspired drivers like the Ford Mustang has over the last 50 years. The new generation is a modern take on a classic vehicle, and it’s packed with all of the great tech features that are driving Ford’s technology leadership,” said Worthington. “We’re thrilled that consumers in Taiwan will have a chance to get up close and personal with the new Mustang and the rest of our technology at Computex.”

Ford’s presence at Computex

On May 24, Ford will kick off the Computex season at a partnered event with Maker Faire Taipei at the Maker Bar in downtown Taipei. They will invite members of the tech and maker communities to participate in a fun, interactive experience showcasing 3D printing technology to print models of the all-new 2015 Ford Mustang. The event will be hosted by Thomas Fann, president, Ford Lio Ho, and David Huang, senior manager, Technology and Business Development, Connected Services, Ford AP. A similar event will also take place on June 2 with media from Taiwan and six Asia Pacific markets.

On the first official day of Computex, June 3, Ford will host a panel discussion at 11:45am with key technology leaders and Joe Beiser, director, Ford Connected Services, Asia Pacific, Africa and Europe, which will be available to stream live online. Then on June 4-6, Ford will host daily live streaming sessions at 11am that will include demonstrations of Ford’s SNYC and AppLink systems led by Ford engineers.

Ford’s booth at the event will show visitors how Ford’s technologies make connected driving easier and more intuitive. Consumers will be able to test Ford’s SYNC connectivity system, which allows drivers to control navigation systems, make phone calls, and operate the radio and more features through voice controls. Visitors will also be able to experience Ford AppLink, a seamless solution for in-car connectivity that allows users to operate their favorite mobile apps through the SYNC voice control interface. In addition, the booth will include an interactive green screen for visitors to snap photos in front of and share on social media or keep as souvenirs, and a DJ booth hosted by the popular local radio station ICRT.

Fans following along online will be able to win prizes during the panel discussion and the daily live streams on June 4-6 by following Ford’s Computex Facebook page and using the #FordComputex hashtag.

Ford will also partner with TEDx to participate in an exciting discussion of how technology is shaping the future on June 4. K. Venkatesh Prasad, group and senior technical leader, Vehicle Design and Infotronics, Ford Research and Innovation, will deliver a talk at the TEDx forum on the coming-of-age of smart cities, and how trends like big data, autonomous driving technologies and V2V and vehicle-to-infrastructure communications will impact the future of personal mobility.
 
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