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Ford tops Google's list of top ten auto searches in US
International Business Times

By Priyanka Banerjee |
January 17, 2011

Top Searches of Consumers:

1. Ford
2. BMW
3. Audi
4. Nissan
5. Toyota
6. Honda
7. VW
8. Hyundai
9. Mercedes
10. Renault

Ford has topped the list of search queries in the entire automotive brand category in the U.S. over the last 30 days, followed by BMW, Audi and Nissan, according to a report by Google's North American auto team.

The Google team had visited the 2011 North American International Auto Show in Detroit to take a closer look at consumers' interests.

Google’s auto team, headquartered out of Detroit, works with automakers, parts suppliers and agencies across the country to help market their latest and greatest products.

“Like everyone else, we’re hopeful for a continued recovery across the industry and continue to be impressed by our clients’ creativity and innovation. NADA’s (National Automobile Dealers Association) chief economist Paul Taylor put it best when he recently said, “A revitalized auto industry benefits everyone every consumer, every dealer and every manufacturer."” the team said in a blog post.

The team also said consumers and car shoppers in the United States are also searching for vehicles featured in movies, music and video games. A vehicle, jeep black ops, featured in the video game called “Call of Duty: Black Ops” has drawn huge attention of consumers. The game was released last November and became popular in a short period of time.

Again the automotive category for both green and black beauty, names of the cars from the famous movie “Green Hornet”, are at record levels, said the team.

Also due to the hip-hop song “Aston Martin Music” by Rick Ross searches for Aston martin and Aston martin music are also on demand.

Along with new Audi A8 with built –in Google earth navigation this time consumers will have choices in 700 new car models on display.

Full text at the link

4,679 Posts
Discussion Starter #2
I find very weird to say the least how US consumers googled Renault more than the did Chevy, Chrysler or Dodge. Especially since Renault is not available in the US.

In any case, further proof of the formidable managing team in charge of the Ford Motor Company. Not for the searches themselves but for what they mean . . . Keep the good work guys.
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