Ford Inside News banner

1 - 11 of 11 Posts

·
Registered
Joined
·
2,900 Posts
Discussion Starter #1
Cornered by Ford; Toyota Flings a Paroxysm

A feud is simmering between Ford and Toyota over Ford's claim that its Fusion gasoline-electric hybrid out this spring will be the most fuel-efficient midsize car at 41 m.p.g. in town, 36 on the highway.

Toyota says its higher-mileage Prius hybrid (48/45 m.p.g.) also is midsize -- as defined by the U.S. government. U.S. emissions and fuel-economy regulations judge a car's size category by its combined passenger and cargo space.
Fusion has 111.6 cubic feet of combined space; Prius, 110.6. Both are over the federal threshold of 110 for midsize and below the 120 mark for full-size cars.
Fusion is about 800 pounds heavier than Prius, 16 inches longer and 4 inches wider, but the federal regulations don't take those factors into account.
"We are reviewing Ford's mileage claims for Fusion," Toyota Motor Sales spokesman Joe Tetherow says. He notes that the redesigned 2010 Prius, to be unveiled at the Detroit auto show next week, also gets better mileage than the Fusion. The new Prius will be larger than today's, but Toyota hasn't given specifics.
Ford contends the more logical comparisons with the Fusion hybrid are Toyota's Camry hybrid, 33/34 m.p.g., and Nissan's midsize Altima sedan, rated 35/33.
"We've been pretty clear, probably annoyingly clear, to Toyota that we're comparing Fusion to Camry," Ford spokesman Mark Truby says.
The brewing dust-up is significant because it threatens a key point that Ford wants to use to market the car, as well as to improve the company's environmental image. And it signals that auto industry competition is intensifying, as companies fight for slices of an evaporating sales pie.
New vehicle sales in the United States last year fell 18% to 13.2 million, according to Autodata Corp. That's the worst since 12.9 million in 1992.
General Motors and Chrysler have borrowed billions from the federal government just to keep the lights on and doors open. Ford has said it might need to do that.
In that brutal context, every sale will be contested. Ford forecasts selling about 25,000 Fusion hybrids a year, including a few nearly identical Mercury Milan hybrids. Toyota sold about 159,000 Priuses last year.
<!--endclickprintinclude-->
Freep Article
 

·
Registered
Joined
·
1,017 Posts
Re: Freep:Cornered by Ford Toyota flings Paroxysm

I think someone is a little jealous that they don't have the most fuel efficient "sedan" on the market.

In my opinion the Mercury Milan & Ford Fusion Hybrids won't even be competing against the Prius, they will be competing against the Nissan Altima Hybrid, Saturn Aura & Chevy Malibu Hybrids & the Toyota Camry Hybrid.

This whole thing is ridiculous.
 

·
Registered
Joined
·
2,900 Posts
Discussion Starter #3
Re: Freep:Cornered by Ford Toyota flings Paroxysm

So Ford may have to change the wording to "Midsize Sedan".

You've gotta love competion!

Toyota is beat by Ford; they are now out of ideas, since all they do is copy and cannot now do anything about it. The Camry is really outclassed by all American Sedans save the Sebring, which is being updated as we speak.
GM has the Malibu which covers Detroit on the low cost Hybrid, so if Price is your thing, take Malibu, if price is no object take the Fusion. In terms of driving dynamics and execution, (Main stream 4 Banger and V6) Both Malibu and Fusion outclass the Camry, including interior execution, driving dynamics, fuel mpg, warranty, cost of operation, and technology.
When GM bring out the two mode Malibu and the new Volt, you will see an even bigger tantrum from Toyota
 

·
Registered
Joined
·
1,674 Posts
From JD Powers

"The Competition
The Toyota Prius competes in the Compact Conventional segment, Compact Conventional segment include the Ford Focus, Nissan Sentra, Volkswagen Jetta, Saturn Ion, and Hyundai Elantra, Pontiac G5, Suzuki SX4, and Volkswagen Rabbit.
 

·
Mercury C557
Joined
·
22,734 Posts
Re: Freep: Cornered by Ford; Toyota flings a Paroxysm

imho the writing is on the wall ;)

that "T brand" sold 181,221 of that "P model" in 2007,
only 158,884 in 2008, DOWN 12.6%,
but ONLY 7,859 during December, DOWN 44.7% (LINK)

so
extrapolating, in 2009 they're looking at maybe under 100k?
perhaps MINUS upto another 50k for just the Milan & Fusion Hybrids?
(not sure - is it 50k both combined or 25k total?)

imho that "T brand" is close to panicking
& doesn't get that they could be shooting themselves in their foot by taking this approach
 

·
Registered
Joined
·
5,028 Posts
Toyota against the cords!
Toyota in disadvantage ?? Ha ha ha ha ! Bravo Ford...you do it...the best midsize sedan is the Fusion...and the better hybrid midsize sedan is a Ford!
 

·
Registered
Joined
·
384 Posts

·
Content Admin
Joined
·
950 Posts
Paroxysm = According to Merriam Webster:- a sudden violent emotion or action : outburst <a paroxysm of rage>

Tut got technical
 

·
Registered
Joined
·
1,674 Posts
Re: Freep: Cornered by Ford; Toyota flings a Paroxysm

imho the writing is on the wall ;)

perhaps MINUS upto another 50k for just the Milan & Fusion Hybrids?
(not sure - is it 50k both combined or 25k total?)

Ford said they would double hybrid production, which would mean 25,000 Milan & Fusion Hybrids.
Escape/Mariner production is 25,000 hybrids yearly.
 

·
Content Admin
Joined
·
950 Posts
Re: Freep: Cornered by Ford; Toyota flings a Paroxysm

Ford said they would double hybrid production, which would mean 25,000 Milan & Fusion Hybrids.
Escape/Mariner production is 25,000 hybrids yearly.
I think the problem with battery supply locally in North America is being sorted out. The country needs a cohesive industrial policy.
The only reason GM has not been able to up production of its hybrids is battery shortage. Seems like Ford has been having the same issue.
 

·
Registered
Joined
·
182 Posts
This is really good news.

Ford Fusion went from in '06-09 MY to having the rather dismal 2.3L that never had good HP or Fuel numbers to having not on the best performing midsized Hybrid,

But also the most fuel efficent 2.5L 4 cylinder!

Any word on the revised 3.0L flex fuel numbers for '10?
 
1 - 11 of 11 Posts
Top