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Mercury C557
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Not Saved By Zero: Toyota looking to ramp up rebates - Autoblog
by Jeremy Korzeniewski on Jan 15th 2009 at 5:29PM

Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it came to its singular goal of selling more cars and trucks. Toyota was the only automaker in the top five that actually lost market share at the end of the year, despite running its 0% financing deals. So, what's next? Incentives. . . .


gee, I REALLY like this song!!!
(four dots used after "Incentives. . . ." to mimic Beethoven's 5th (iirc))
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