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Fusion Advances to #3 to Start 2014


Winter weather put a chill on midsize car sales for January in most of the country. But since Camry, Accord and Altima have a much larger share of the west/California auto market, it would be expected they would have much better results than Fusion that has it's largest market in the midwest, while Fusion is gaining ground in the west and east coasts. But that's not how the sales panned out.

By the numbers -

For January, Camry barely held on to the #1 spot with 23,332 units sold, down a whopping -26.9% over Jan 2013. Just 817 units ahead of Altima that took the #2 spot at 22,515, the only midsize sedan in the top 5 to show a gain for January at 4.9%. Fusion took the #3 position, outselling Accord with 20,717 units down -7.5%, while the Accord took #4 with 20,604 and a decline of -13.9%.

With all weather issues being equal, 2014 looks good for Fusion, starting up 1 position to #3 and just 2,616 units from the lead and just 1,799 units from the #2 spot.

A stark contrast to Jan 2013 when the new Fusion was a distant 9,498 from the #1 spot. What a difference more production makes.

Lease rates & incentives

Fusion SE is still at the highest lease rate with $199/mo with $2539 down(net $304/mo), Camry is offering $289/mo with 0 Down. With Camry offering $1,000 cash back, and Fusion offering a better purchase deal at 0%+$500 or $2,000 Cash Back. Accord is offering $219/mo with $1,999 Down(net $274/mo) and 0.9% and 1.9% interest rates. With Altima offering the cheapest lease rate at $189/mo with $2,699 down (net $264/mo) and 0% for 60 Months or $2,000 Cash Back.

With Fusion finally able to match inventory levels with it's Asian competition, along with a new beautiful design, unmatched technology, and wider range of drivetrains than any of it's competition, the midsize car competition should be very close in 2014.
 

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I would much prefer a profitable Fusion than a Fusion that chases Toyota, and Nissan down the rabbit hole of no return.
 

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With the momementum the Fusion has I don't see how it can't at least finish in the top 3 this year. It would be nice if it could knock the Camry out of top place, and harken back to the Taurus era of a Ford as best-selling family sedan!
 

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With the momementum the Fusion has I don't see how it can't at least finish in the top 3 this year. It would be nice if it could knock the Camry out of top place, and harken back to the Taurus era of a Ford as best-selling family sedan!
Personally , and respectfully if one were to truly peruse just how aggressive Toyota/ Nissan can get with Camry/Altima pricing, and the economies of scale inherent in the MC/D platforms it would be nigh on folly for Ford to truly chase either for # 1. In my humble opinion the Fusion which has had a notably fleet heavy sales mix in relation to the Honda Accord ( as has almost every other mass market mid size car) should look to the retail sales volume of the Accord as the 800 lb gorilla in this segment.
 

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Honda does not sell a large sedan, or the plethora of CUV or SUV or truck options that Ford does.
They sell a lot of 2 size sedans, and one CUV. That's it.

Ford does and should continue to take the fight right to them, and it hardly matters at all if they never topple one segment, while simultaneously growing the heck out of their brand, gaining market share, while Honda loses it.

And Ford has plenty of fight left in that mid segment.
 
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