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Discussion Starter #1 (Edited)
DEAD! Fusion/Taurus/Fiesta/Focus Dropped!

Ford has made it official by announcing it will discontinue the Fusion, Fiesta, and Taurus and will drop the Focus line to just the Focus Active next year. The transition will be complete by 2020, officially killing off the sedan. Mustang will remain. Ford intends to become a 90% SUV/Truck company.

https://media.ford.com/content/dam/fordmedia/North America/US/2018/04/25/1q18-financials.pdf

Building a winning portfolio and focusing on products and markets where Ford can win. For example, by 2020, almost
90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles. Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year. The company is also exploring new “white space” vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility.
Aaaaand I told you so....been waiting for this moment for a few years now but even I didn't think it would happen so abruptly.

If I were Ford, I would definitely kill the Focus name on the Focus Active and make it a distinctly new crossover brand.

Looks like Ford is going to have to shut a plant or two.
 

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Discussion Starter #3 (Edited)
We've heard the MKZ was being discontinued for a year or two now, but assumed that meant it was getting a new name. Lincoln will probably exit the sedan business as well, the rumor that Continental is being dropped is probably accurate at this point but I don't think it's as imminent. I would like to see the Continental name appear on something however.

We have other crossover vehicles arriving from Ford which...as they suggested...will bridge the gaps.
 

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I think this opens up the capacity to have the Focus be its own line, able to fill multiple niches easily. However, if Ford tries to get by with a single Focus model in the USA, they're officially too stupid to run a Circle K, much less an international car company.

This also, IMHO, means that the next versions of the CUVs had better be amazing, and all over the price points.
 

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Discussion Starter #8 (Edited)
I think Ford is doing exactly what it should be doing, it all makes perfect sense. The Focus Active is all they need and it helps them to fill in some of those utility gaps, the rest of the Focus range would not sell well at all here. I'm a little dubious about the loss of Fusion right now, I just hope the new Escape is a much better vehicle than it is right now since it can't match the Fusion for refinement and comfort at the same price.

With the downsizing of their Focus plans, I wonder if that means the Focus Active will still be coming from China.
 

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I think Ford is doing exactly what it should be doing, it all makes perfect sense. The Focus Active is all they need and it helps them to fill in some of those utility gaps, the rest of the Focus range would not sell well at all here. I'm a little dubious about the loss of Fusion right now, I just hope the new Escape is a much better vehicle than it is right now since it can't match the Fusion for refinement and comfort at the same price.

With the downsizing of their Focus plans, I wonder if that means the Focus Active will still be coming from China.
I think it's a mistake to drop Fusion. Fiesta and Taurus, ok, but Fusion, no.

I think ultimately one of the "white space" vehicles they're talking about will essentially be a next-gen Fusion on stilts.
 

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Discussion Starter #10
I think it's a mistake to drop Fusion. Fiesta and Taurus, ok, but Fusion, no.

I think ultimately one of the "white space" vehicles they're talking about will essentially be a next-gen Fusion on stilts.
Presumably it won't be a 3-box sedan design however.
 

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Discussion Starter #12 (Edited)
Newsflash: killing off a current sedan or two or even three, does not equate to killing off an entire segment.
What? This just further confirms what a load of BS you are. Ford isn't killing Fusion right?

Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year.
They told you they are getting out of the sedan business and why...but nope...you have alternative facts.
 

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You speak as an insider and are constantly wrong, I'm calling you out on it because it's misinformation.
You did far more than call me out, your words are just harsh and that is your nature.
I could easily "call you out" many times as well, even insult you, but that is not my nature. Not unless I am provoked, as I am here. But, not worth it. I could also elaborate on how future new vehicle codes were mistaken for something else entirely. But again, you sir are not worth it.


Carry on with your sweet charm.:x
 

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Discussion Starter #17 (Edited)
You did far more than call me out, your words are just harsh and that is your nature.
I could easily "call you out" many times as well, even insult you, but that is not my nature. Not unless I am provoked, as I am here. But, not worth it. I could also elaborate on how future new vehicle codes were mistaken for something else entirely. But again, you sir are not worth it.


Carry on with your sweet charm.:x
It's remarkable how selective or short your memory is. And again, more vague and irrelevent BS in your posts.
 

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This logic is like saying if a song or album is not written by Niki Manaj, Meghan Trainor or Ed Sheeran, the song won't sell because it's not written by a popular artist, therefore X Artist should be more like them or stop writing music.
 

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Discussion Starter #20 (Edited)
I think what's being buried here is that Ford is doubling its cost cutting targets which means bigger cuts are coming. Some of those cuts may come to Lincoln as well.

http://www.autonews.com/article/20180425/OEM/180429854/ford-nearly-doubles-cost-cutting-plans-earnings


Shanks said small cars and "most Lincoln products" are among those losing money.

Ford officials already signaled that some cars would be removed from the portfolio as consumers gravitate toward far more profitable pickups, SUVs and crossovers. He said the Lincoln brand as a whole is not in danger but noted that it lost money in China because it is in ramp-up mode there after being introduced in 2014.
Lincoln axing their sedans seems fairly likely with Ford elminating that investment.

Also, Ford is looking at leaving unprofitable markets with South America under review.

It seems very likely we'll get to some layoffs and plant closures soon, especially with this much volume going away.
 
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