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Looking at Fusion Hybrid sales, there was a spike in August, for an all time high of 3,694.

Ford sold just 340 more Fusion models in August(24,653) than in June(24,313). But sold 637 more Fusion Hybrids in August than in June(3,057). This is also before Flat Rock started production in with deliveries to dealerships early Sept. So what changed?

It seems to be the introduction of the entry level 2014 Fusion Hybrid S, starting at $26,200 or $1,000 less than the Fusion Hybrid SE. But just $60 more than the entry level Camry Hybrid LE at $26,140. It seems price shoppers really watch the dollars when car shopping online before heading to the dealerships, and the 637 unit boost in Fusion Hybrid sales may be proof of that.

Which is why it's expected that Ford's next lower price model will be the C-Max Hybrid S.

We have already seen the mention of the 'S' trim level in the MY2013 Order Guide relating to engine heaters. But looking at how Ford's 'conversation' about Prius models being the #2 trade in vehicle after the CR-V, and the v has not been out long enough for trade-ins at any volume, it seems clear that Ford's next move is to position the C-Max Hybrid at or below the price of the base Prius Liftback.

Currently the C-Max Hybrid SE starts at $25,200. The entry level Prius v TWO starts at $26,650. But the entry level Prius Liftback TWO starts at $24,200. Which means with Ford offering the C-Max Hybrid S trim level, with the same $1,000 reduction in price as the Fusion Hybrid S, the price drops to match the Prius Liftback at $24,200. But offering more interior space, better build quality, quieter interior, more power, higher seating position and better driving dynamics.

Also, added a lower trim level is a smart move on Ford's part, as residual values for the SE trim level is not impacted by Ford offering a lower cost model.

Ford already understands that the sweet spot for Camry sales is at the lower entry level, no options model. Which is why Flat Rock will initially focus on increasing production of the base lower trim level S along with base SE models. And also why Fusion Hybrid sales took a spike with the introduction of the Fusion Hybrid S model.

Which could mean that along with the mpg improving software and aerodynamic changes for the 2014 C-Max Hybrid, there is a strong chance that we will also see a lower prices S trim level as well. Along with higher EPA rating, getting as close to initial 47mpg combined as possible.
 

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Ford can't keep the Platinum Fusions in stock - they will be more concerned about increasing production on the Platinums than base models because of profit potential. And this is not conjecture from me - this is already reported by Ford.
 
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