Future Cars: Drafting a Modern Light-Duty Pickup Truck for Ford
Ever since the demise of the much loved Ford Ranger from U.S. soil, fans of the small pickup have been crying out for a replacement. Rather than taking on the Australian designed and developed 'global' T6 Ranger, the Dearborn-based manufacturer decided to pull out of the more compact pickup market altogether in its home market, leaving buyers little choice - go F-Series or go elsewhere.
This is all fine and dandy if you don't mind the size of the bigger F-150, however for many that vehicle is far too big for their needs. Ford's argument for not bringing in the global Ranger is that it's too close in size to the F-Series - a point that I tend to agree with. Having climbed over, sat in and prodded the world Ranger in the flesh, it's easy to see why Ford thinks it would cannibalize sales of its No.1 chart-topper.
So what chance does a small to compact truck have in returning to the blue-oval stables? Well, according to Ford's truck marketing manager Doug Scott, there is potential for a Ranger replacement, but any successor coming to fruition would be far down the track. Which leads to an important question: what direction - if any, should a new compact Ford truck take?
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