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Acura Admits Benchmarking Lexus And Infiniti Was A Mistake
Carbuzz
- Jay Traugott - 5/29/2018

Acura was launched over three decades ago, becoming the first Japanese luxury brand. Honda has always been more forward-thinking than its domestic rivals. However, competition came fast from Toyota (Lexus) and Nissan (Infiniti) and within just a few years Acura found itself preoccupied by benchmarking those brands, notably the former. Instead of leading the pack, it became a bland follower. According to Acura General Manager Jon Ikeda, via Automotive News, that’s all in the past.

Ikeda admits that Acura strayed down a “wandering road” and lost touch with its roots. Cars like the Legend and Integra were replaced with rather dull successors. We can back this up with our own experience driving the RLX flagship sedan. In more recent years, Acura has come to rely on SUVs like the MDX and RDX, but it wasn’t until 2016 when the second generation NSX arrived that things began to feel exciting again.

It’s best to be both luxury and performance-oriented. You know, how Acura originally was. "When you start benchmarking and looking at everything else, instead of looking introspectively, is where you lose your way," Ikeda said during a panel discussion. "We're a lot more truthful (now) to who we are and what we're trying to be. I think it's a growing pain we went through." Agreed, and now it’s time to make up for those growing pain years with something interesting, relatively affordable, and not an SUV. Perhaps a production version of 2016’s Precision Concept?
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Re: otoh ^ RDX's new NoSlipNeeded>70%REARWD + SHAWD sounds Very interesting

a nother BEST review in existence from Alex :thumb: ... ...imho
https://www.youtube.com/watch?v=p4WdQSqU6r0
To me, Acura's look too much like Honda's! I dont see them changing their image much even with this "reboot"...they just will continue to be a step up for Honda owners.

Infinity spent $$$ and years pushing a performance imagine and yet they too didnt get far, and recently announced they will be abandoning RWD for cars. It shows you how hard it is to crack the German sport sedan image! Yet Genesis thinks they can by going the same route as Infinity and Cadillac...I think we know where that will end!

Lincoln's "quiet Luxury" mantra looks like a smarter approach and may just be enough for them to carve out space in the hyper competitive luxury arena!
 

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Re: otoh ^ RDX's new NoSlipNeeded>70%REARWD + SHAWD sounds Very interesting

To me, Acura's look too much like Honda's! I dont see them changing their image much even with this "reboot"...they just will continue to be a step up for Honda owners.

Infinity spent $$$ and years pushing a performance imagine and yet they too didnt get far, and recently announced they will be abandoning RWD for cars. It shows you how hard it is to crack the German sport sedan image! Yet Genesis thinks they can by going the same route as Infinity and Cadillac...I think we know where that will end!

Lincoln's "quiet Luxury" mantra looks like a smarter approach and may just be enough for them to carve out space in the hyper competitive luxury arena!

Acura's and Honda's interiors have been so similar for so long. They really need to break out interior wise too not just exterior.
 
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