otoh...I don't expect Lincoln to challenge Caddy anytime soon, they don't have a limitless budget, technology, or even the customer potential of Caddy...
I have a sneaking suspicion that Art&Science has attained its max. market penetration
& their sales will go NOwhere (other than new** markets - which GM will FLUBB) until they invent their Next Big Thing
** China is Not new anymore imho
imhO,...This decade../..In the interim, Lincoln is going to look very transitional and rough around the edges for quite sometime...
that's the LAST 10 years not the next
imhO...with the tepid response to MKZ and MKC...
...to figure that out and they shouldn't invest heavily until they do.
the problem has BEEN lack of investment, ex:
Z + C = 1½ decent vehicles
I rate the C as a ½ not due to shortcomings but to being INappropriate for Lincoln (imhO)
with more (number of) serious models and more serious models (to be taken seriously),
Lincoln is halfway around that "corner"
...just pray they don't "let go of the wheel" ... again