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Mercury C557
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Discussion Starter #2
totally UNrelated but heck, the title still works

BMW to launch 40 new or updated models in next 2 years
MotorAuthority

Viknesh Vijayenthiran - Mar 21, 2017


Having lost the luxury car sales race to Mercedes-Benz in 2016, BMW is planning an aggressive roll-out of new products over the next two years to claw its way back to the top spot.

In a press conference held Tuesday in Munich, Germany to outline its financial results, BMW’s CEO Harald Krüger revealed that up to 40 new or updated models will be launched by the end of 2018. The models are for the entire BMW Group and thus represent not only the BMW brand but Mini and Rolls-Royce as well.

Among the new models mentioned by Krüger are a redesigned X3 plus all-new X2 and X7 models. The X3 will arrive in late 2017 while the X2 and X7 will arrive in 2018. Also confirmed by Krüger are a long-wheelbase 5-Series for the Chinese market and a high-performance M5; they both debut in 2017.

For Rolls-Royce fans, Krüger said to look forward to the redesigned Phantom in late 2017. An SUV will follow in 2018...

...Crucially, Krüger revealed BMW’s intentions to become a leader in the “upper luxury segment,” currently dominated by Mercedes-Benz’s S-Class range. More models in this segment are coming, like the aforementioned X7. We can also look forward to the return of an 8-Series as well as an i8 Spyder. Krüger said BMW will also be selectively using the BMW i and BMW M brands to expand its offerings in the upper luxury segment.

Speaking of BMW i, we’ll see an electric Mini in 2019 and an electric X3 in 2020. At the same time, BMW is also working on fuel cells. BMW plans to produce a low-volume fuel cell model in 2021 but doesn’t see the technology becoming mainstream any time before 2025—if at all. And also in 2021, BMW is committed to launching a fully self-driving car code-named the iNext.

Finally, Krüger mentioned that BMW in the coming years will expand its services into new areas. He pointed out that BMW has accumulated roughly 30 million customers almost exclusively through the traditional business of selling cars. By 2025 he wants to increase that pool to more than 100 million customers via new services such as ridesharing and digital services.
 

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I sincerely hope that the next A8 is more expressive in its design.
It's funny when this gen of the A8 debuted it was considered to have one of the best interiors in the class. Just shows how the full size luxury market doesn't sit still no matter how low volume it is.
 

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It's funny when this gen of the A8 debuted it was considered to have one of the best interiors in the class. Just shows how the full size luxury market doesn't sit still no matter how low volume it is.

The A8 still has an amazingly well done interior. Unfortunately for VAG Mercedes leapt 2 generations in one fell swoop inside the S Klasse.
 

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Mercury C557
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Discussion Starter #6
I sincerely hope that the next A8 is more expressive in its design.
July 11 reveal for new Audi A8
MotorAuthority

Viknesh Vijayenthiran - Mar 21, 2017

Audi will unveil the new, fourth-generation A8 on July 11 at an event in Barcelona, Spain.

Describing the upcoming flagship sedan, CEO Rupert Stadler said the car will be “generously dimensioned” and feature “a completely new operating concept.”

The operating concept he’s referring to is a driver assist feature with Level 3 self-driving capability. Level 3 is where the car can handle certain situations with no need for monitoring by the driver. In other words, a hands-off, eyes-off experience.

Audi says its new A8 will offer Level 3 self-driving capability
in traffic jams at speeds of up to 37 mph. The car is expected
to also be able to handle some parking maneuvers by itself.

All self-driving systems to date are at Level 2, because they require constant monitoring by the driver. Level 5 is where a car can handle all situations by itself and no longer requires a driver on board...


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That actually looks kind of interesting can't wait to see it without camo.
 

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I would have to go with the S-Class as for fullsize luxury, I don't think anything can touch it. The design inside and out and just topnotch. The Audi is very nice too, but their designs have become to sterile. As for BMW, there hasnt been a good looking 7-Series since the E38.
 

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For me the Panamera , XJ, and Quattroporte are the class leaders in my humble opinion. Above that of course the Rapide is amazingly desirable if a bit limited for space especially in the nether regions of the back seat.
 

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For me the Panamera , XJ, and Quattroporte are the class leaders in my humble opinion. Above that of course the Rapide is amazingly desirable if a bit limited for space especially in the nether regions of the back seat.
If you're talking about just design/look, that makes sense, but Quattroporte and the Ghibli are surprisingly cheap inside - mismatched color plastics, cheap materials, etc.
 

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If you're talking about just design/look, that makes sense, but Quattroporte and the Ghibli are surprisingly cheap inside - mismatched color plastics, cheap materials, etc.

You are referring to the earlier cars. From the Zegna limited editions to the interior upgrades across the board for 2017 in the upper trim levels your assertions are in my humble opinion no longer the case. I enjoy the S Klasse because it features a bit of baroque styling, and design flair sorely missing in earlier MB products.
 

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Looking at all three, the Audi is too bland with a design that we have seen on $30k Audi models. The BMW front end looks like a mix between a CUV and trying to be a bigger 3-series, and less luxury than it should be....just making design elements bigger don't make them luxury. The MB is the closest to meet the luxury mark, but how the giant LEDs headlights are placed are a bit over done and take away from the elegance of S-Class. Again, bigger design elements don't make them more luxury, it just makes the sedan look like it has parts from a CUV.
 

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Discussion Starter #13 (Edited)
didn't want to make a new thread but really liked the chassis materials part...
2018 Audi A8 interior and exterior teased in video
CarAdvice.com.AU
- by Derek Fung - Today

The exterior and interior of the new Audi A8 has been partially revealed in a new teaser video.

The video highlights the flagship sedan’s automated remote parking feature, and gives us a glimpse of the A8’s tail-light design, side detailing, nose, and parts of the interior...

someone elsewhere really liked the steeringwheel :joyous:
&
edit
:
thought-provoking comment from Swizzle @ CarSpyShots
"...Audi just isn't in the hunt. They'd be better off just giving up on the A8 and then VAG doing a $100K (base) Bentley sedan..."

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Saddens me that Audi was opted out of the MSB platform, and now it remains the exclusive property of Bentley and Porsche.
It appears that the MSB was a Porsche development that was ported to Bentley and that VW elected not to spread it too widely. Audi not sharing MLB/MQB architecture would be a waste of development capital, leaving only MQB for VW, Skoda and SEAT.

I agree that Audis would be better as RWD-based cars but VWAG is in a bind with a surplus of new modular platforms. I wish that Ford had that (good) problem.
 

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As I Google issues to resolve my sons A4 with 84K miles on it, which includes excessive oil consumption, fouled plugs, heater stopped working and idiot sensor lights that include brake pads of all things.....I am cursing out the German automaker in several languages that I am fluent in, because I am looking at thousands of dollars to repair.

To think that I sold our 130K mile Fusion, which has never had an issue, for this German POS, has me pulling my hair with great vigor.
 

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It appears that the MSB was a Porsche development that was ported to Bentley and that VW elected not to spread it too widely. Audi not sharing MLB/MQB architecture would be a waste of development capital, leaving only MQB for VW, Skoda and SEAT.

I agree that Audis would be better as RWD-based cars but VWAG is in a bind with a surplus of new modular platforms. I wish that Ford had that (good) problem.
Audi was initially included in the MSB platform matrix, and it was reported to be a late change that they were not to continue in that direction.
 
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